The richest states will vote Obama and the poorest states will vote Romney

Yes, "it's the economy, stupid" is true, but other issues are influencing voters counter-intuitively, too.

According to a report last month, the five richest states in the USA are Maryland, Alaska, New Jersey, Connecticut and Massachusetts whilst the five poorest states are Mississippi, West Virginia, Arkansas, Kentucky and Alabama. Politically, four of the five richest states (the exception is Alaska) are regarded as safe for Barack Obama and all five of the poorest states are regarded as safe for Mitt Romney.

Viewed from these shores, this is puzzling because the richest states are supporting the candidate of the left-wing party while the poorest states are voting for the candidate of the right-wing party. In England, if a constituency is prosperous you can be sure it does not have a Labour MP; very probably it will have a Tory MP and occasionally a Lib Dem. If a constituency is deprived, the Tories are glad if they save their deposit and the MP is invariably Labour.

A partial explanation for the prosperous citizens of a state like Maryland voting for a Democrat is that the centre of politics in the US is significantly to the right of the centre of politics in the UK and Europe. However, it is still the case that if you are earning very well you can expect to pay more tax under the Democrats.

Journalists often use the phrase “it’s the economy, stupid” when analysing elections and it is true that some people vote in elections on the basis of which party they think will make them and their family better off financially. It is ironic, as the phrase originated in the US, from Bill Clinton’s 1992 presidential election campaign, that this test is applied more by voters in the UK than those in America. In the US millions of votes are cast for non-economic reasons.

For the last few decades fierce debates have raged in America which have come to be known as “Culture Wars”. These cover a range of issues which are highly controversial in the US, such as the importance of religion, the law on abortion, gun-control and issues around homosexuality like gay marriage. Depressingly, even the issue of climate change, rather than being judged on the basis of scientific evidence, has become caught up in these Culture Wars. On these issues, the Democrats tend to have progressive, liberal views and the Republicans conservative, traditional views. For millions of Americans these issues are decisive.

Many of the poorest states in the US are in the Deep South. These states now vote solidly Republican in presidential elections. The vote is split on racial grounds. In 2008, Obama received some 98 per cent of the black vote in Mississippi and Alabama but was easily beaten by John McCain who received some 90 per cent of the white vote. The result was much the same when the Democrat candidate has been white.

Once it was the Democrats who were the beneficiary of white Southern voters as a result of the civil war and its aftermath. The states in the Deep South were slave states and they were defeated in the Civil War by a government led by Abraham Lincoln. Lincoln was a Republican, in fact the first Republican president.

After the Civil War and after Lincoln’s assassination it was the Republican Party that tried and failed to secure proper rights for the blacks in the Deep South. It was the Democrats who ensured that, although slavery was finished, the blacks in their states had minimal rights. Into the 1960s southern blacks faced discrimination, segregation and were denied the right to vote. Southern whites at the time never voted anything other than Democrat.

In 1964 it was a Democrat president, Lyndon Baines Johnson, who forced through the 1964 Civil Rights’ Act to make sure that blacks in the South could vote and had proper legal rights. He knew that this would earn his party the hatred of the white voters in the South. As he signed the law he reportedly said: “There goes the South for a generation.”

LBJ was right in that voters who had only ever voted Democrat now proceeded to only ever vote Republican. He was wrong about this voting pattern lasting “for a generation” – it has already been far longer than that.
The economy may well be the most important issue in the battle between Obama and Romney but it is by no means the only important issue.

Romney supporters. Photograph: Getty Images
John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.