Better Together’s dismal campaign will weaken the UK in the long-run

Unionists might be ahead in the polls, but they are losing the argument.

Alex Salmond’s belief that independence will be achieved on the back of a “rising tide of expectations” is drawn from recent Scottish political history. It’s no coincidence that support for the SNP boomed in the 1970s following the discovery of oil and gas in the North Sea then slumped in the 1980s as the UK economy entered a severe downturn. 

The near doubling of Scottish rates of poverty and unemployment during the Thatcher era sapped Scotland’s economic confidence, reinforcing the defensive and conservative instincts of the Scottish electorate. No doubt last week’s news that British output has begun to recover after the worst recession in living memory was greeted with the same sense of relief in Bute House as it was at the Treasury. 

Combined with the continued narrowing of Labour’s Westminster poll lead and an increase in English anti-European sentiment, a period of sustained growth (however modest) could help swing things in Salmond’s favour over the coming 13 months. The launch in November of the SNP’s heavily trailed White Paper on Independence might have a similar effect, particularly if it succeeds in restoring the party’s credibility on a range of key policy issues, not least the currency. 

Some senior nationalists think their prospects have already begun to improve. They are convinced Better Together, the official vehicle of unionism, has made a strategic error in trying to flood the media with - as the first minister puts it - “a diet of unremitting negativity”. There could be some truth to this. Even Downing Street was embarrassed by the MoD’s ludicrous suggestion that London might try to designate Faslane nuclear base sovereign UK territory if Scotland becomes independent.

Better Together’s reliance on casual dishonesty as a campaigning technique represents another potential weakness in its approach. A few months ago, it claimed a leaked Scottish government memo contained an admission from SNP finance secretary John Swinney that monetary union would mean a Westminster veto over Scottish budgets. In reality, the document did little more than acknowledge some form of fiscal agreement would be necessary to anchor any prospective post-UK “sterlingzone”. Shortly after, a Better Together press release alleged, quite baselessly, that abuse aimed at unionist politicians by pro-independence activists had been co-ordinated by the SNP leadership. 

As well as lowering the tone of debate, incidents such as these highlight a serious and far-reaching problem for supporters of the Union: even if a steady flow of misinformation and innuendo is enough to win the immediate referendum battle, it is insufficient as a long-term response to the challenge of nationalism. Unionism’s struggle to articulate a compelling, progressive case for Scotland’s on-going membership of the UK lends credence to SNP claims that no such case exists. 

British political leaders do not seem overly concerned with the absence of positive arguments in favour of the current constitutional set-up. They should be. Much rests on the nature of the referendum result. Assuming Better Together prevails (still the most likely outcome at this stage, despite the SNP‘s renewed optimism), failure to secure more than 40 per cent of the vote would be hugely demoralising for the independence movement, while a 40 to 45 per cent vote share could be passed off as a respectable defeat. Anything above 45 per cent, on the other hand, would ensure Scotland’s future constitutional development remained under nationalist control.

With the backing of almost half Scotland’s voters, unionists would no longer be able to dismiss independence as the obsession of a bullying minority at odds with mainstream Scottish opinion. Moreover, the 2016 Holyrood elections would become a bidding war between the SNP and the unionist parties over enhanced powers, something the unionist parties couldn’t possibly hope to win. Any subsequent increase in the competence of the Scottish Parliament would be met with growing calls from the Tory right to restrict the ability of Scottish MPs to vote on English-only matters.

All this underlines the need for Better Together to do more than simply point out the contradictions and inadequacies in the SNP’s independence proposals. Unionism’s intellectual credibility depends on a clear explanation of how Scotland’s social and economic life will benefit from London government over the next 10 or 15 years. Currently, unionists are ahead in the polls but losing the argument. Stemming the tide in 2014 is one thing; holding it back indefinitely is quite another.

Alex Salmond at the launch of the pro-independence campaign last year. Photo: Getty

James Maxwell is a Scottish political journalist. He is based between Scotland and London.

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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