With their grey/blue palette and bulky frames, London’s hire bikes are not known for their style.
Luckily for the discerning Londoner, toyshop TellTails has come up with a plan. Based in Hackney (where else?), it’s making a redesign the cornerstone of its unlikely campaign to be the bike hire system’s next sponsor.
According to their page on crowd-funding platform Indiegogo, TellTails would attach their own tailor-made tails to the bikes and give them an animal print paint job in order to turn London into a (no, really) “style Serengeti”. The manifesto continues:
We believe in a London bike sponsored by the people, for the people. A bike that represents the natural irreverence, exuberance and rebellious nature of the British people. A wild, wondrous bicycle that one might mount to feel like a Saxon king rather then a banal banker.”
TellTails claims that the redesign would simultaneously serve as a political statement, an “act of style” and a tourist attraction. Oh, and the tails would act as “superior mud guards”, too. But it’s sadly silent on whether all bikes will be cheetah-themed as in the campaign’s photo, or whether monkey, tiger and dinosaur tails would also be available.
Barclays announced last December that it would not renew its sponsorship deal with TfL once it expired in 2015. But we suspect TellTails’ bark is worse than their bite: at time of writing, they’re on £792 out of a £37.5m goal.