The NS Interview: Stephen Merchant

“With Ricky Gervais, it’s like a marriage and a brotherhood”

You've worked in radio, television and film. Which is your favourite?
The perk of acting is that you don't have any responsibilities apart from remembering your lines loosely. Writing and directing are very stressful but fulfilling. Radio is great fun because it's largely unpoliced. But I would rather sit at home doing nothing other than watching other people's work, if I'm honest.

You do stand-up, too. After all your success, why take the risk?
I used to do stand-up years ago. Recently, I've felt that I've got unresolved business with it. It's a challenge, and I can't hide behind Ricky.

How do audiences respond to you?
They don't know what to expect. I'll get teenagers who like a bit of naughty swearing and then the "retired major general" types who are expecting a Radio 4-style satire. I find that I generally dissatisfy most of the audience.

What's the secret of your partnership with Ricky Gervais?
At the core, it's a shared set of interests and values. We've been working together for 12 years and it's by turns like a marriage and a brotherhood. My suspicion is that we can do stuff apart, but when we do stuff together it will be better. It's got that kind of spark to it.

Did you imagine The Office would be a success all round the world?
Goodness me, no. We didn't think it would get much of a viewership here. I remember us saying we would be happy if it got a small cult audience. It seemed so specific and low-key. But it took on a life of its own.

It's a huge hit in the US. Do you think the TV culture there is better?
I think it's a question of economics. Because they've got a big mainstream TV scene, they can afford to have all this fringe TV that is very experimental. They've got the money to do it.

Are you worried about the future of the BBC under this government?
I'm always worried about the fate of the BBC. We've just made a programme for Sky, but I'm still worried about the march of Murdoch. I do not think the BBC is above criticism; my worry is when the criticism has an agenda.

Are you politically engaged?
I consume newspapers and wake up to the Today programme. But I don't affiliate to a party; I can't subscribe to a doctrine.

What do you make of the Prime Minister?
He presents himself well, but I'll be interested to see what David Cameron does once the paint starts to flake off.

Why don't you do political satire?
It needs someone really informed, like Armando Iannucci, to do it well. I don't have the kind of anger that fuels great satirists such as Chris Morris. I'm more intrigued by, say, those last days of Thatcher - by the emotion in that - than the big brushstrokes.

What draws you to that kind of material?
I'm interested in the everyday, and the idea of big emotions being experienced in seemingly small lives. I don't need to see stuff exploding. The guy who runs the local karaoke night is more interesting than a pop star.

Did your upbringing shape your approach?
I didn't have a father who was a drunk and a mother who worked three jobs - life wasn't really hard. So what intrigues me is those little bits of unhappiness that gnaw away at people.

What do you want to do next?
People assume you can only move forward, as opposed to sideways. The people I really admire, like Woody Allen or Billy Wilder, just follow whatever is interesting to them. I'd love to do a conspiracy thriller one day, or a musical.

In a different life, what would you have done?
I could imagine myself teaching. I like to think of myself as Robin Williams in Dead Poets Society. The kids would thank me when they're winning Oscars.

Where is home?
I still have a soft spot for Bristol, but London's the place I miss when I'm away too long.

Is there anything you'd like to forget?
Not really. I don't feel I've betrayed any people. I haven't done a bank heist. So far I'm sleeping at night, just about.

Is there a plan?
The plan was to try to make a sitcom that you can be proud of, that stood in some people's minds in the way Fawlty Towers did in mine. That, to a degree, came true. Now I'm just making it up as I go along.

Are we all doomed?
Ultimately the sun will burn out or consume us. But I don't think we are doomed because of a lack of God or because of our inherent cruelty to one another. There's enough great stuff in the wonders of the cosmos not to create gods.

Defining moments

1974 Born in Bristol
1997 Becomes Ricky Gervais's assistant at Xfm radio station
1998 Finalist in the Daily Telegraph Open Mic Awards
2001 First episode of The Office, co-written by Merchant and Gervais, airs on BBC2
2005 Their next series, Extras, begins
2010 The film Cemetery Junction is released, co-written and co-directed by Merchant and Gervais

Sophie Elmhirst is features editor of the New Statesman

This article first appeared in the 30 August 2010 issue of the New Statesman, Face off

Wikimedia Commons
Show Hide image

The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.