Sad about losing Google Reader? Spare a thought for the blogs you had listed on it

Which blogs will lose out?

Google announced last night that it will be shutting down its RSS feed, Google Reader, in a couple of months. It was an unpopular decision. On twitter the black smoke rising from Google obsured most other news - "Google Reader" reached the top of worldwide trends, even with a new pope elected - and every tweet was outraged.

Some of these outraged twitter users were clearly hoping that their disappointment might make Google change their minds. After all, it's a user-influenced feature - no? Well no. At least, not enough of one:

"We know Reader has a devoted following who will be very sad to see it go," said Google's Alan Green on the Google Reader blog. "We're sad too ... as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience."

The thing that we're all finding it hard to grasp, as Alex Kranowitz over at Forbes points out, is that Google was never ours. As flies to wanton boys are we to Google software engineers; they kill us for their sport. He writes:

We are all participants in a user driven Internet, but we are still just the users, nothing more. No matter how much work we put in to optimize our online presences, our tools and our experiences, we are still at the mercy of big companies controlling the platforms we operate on. When they don’t like what’s happening, even if we do, they can make whatever call they want. And Wednesday night, Google made theirs.

Bottom line, we shouldn't have let ourselves get so comfortable. Even with the big, stable companies like Google, the online landscape can shift under our feet with very little warning.

But life goes on, and after the various stages of mourning, we'll all find another RSS feed to use. The real losers here will be blog publishers. Blog publishers shouldn't have got comfortable either. As today's news suggests, building any sort of strategy on the existence of a feature provided by companies like Google is a major flaw.  Marginal Revolution reckons the blogs that will be harmed most are the infrequent blogs (which don't show appear in searches so frequently, and which you might not visit on a regular basis), and those with a lot of ads, like Forbes (where every lost hit costs). But then it's hard not to build strategies on features run by online behemouths, because they have the power to hugely influence how well you do. Bloggers are in a sticky situation.

The decision was made, according to Google, because "usage has declined" - but it's difficult not to see the decision as Google flexing its muscles, showing publishers just how much power it has. They'll have to take their chances with Google search and Google news now. 

Google Reader is closing down. Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

Photo: Getty
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Like it or hate it, it doesn't matter: Brexit is happening, and we've got to make a success of it

It's time to stop complaining and start campaigning, says Stella Creasy.

A shortage of Marmite, arguments over exporting jam and angry Belgians. And that’s just this month.  As the Canadian trade deal stalls, and the government decides which cottage industry its will pick next as saviour for the nation, the British people are still no clearer getting an answer to what Brexit actually means. And they are also no clearer as to how they can have a say in how that question is answered.

To date there have been three stages to Brexit. The first was ideological: an ever-rising euroscepticism, rooted in a feeling that the costs the compromises working with others require were not comparable to the benefits. It oozed out, almost unnoticed, from its dormant home deep in the Labour left and the Tory right, stoked by Ukip to devastating effect.

The second stage was the campaign of that referendum itself: a focus on immigration over-riding a wider debate about free trade, and underpinned by the tempting and vague claim that, in an unstable, unfair world, control could be taken back. With any deal dependent on the agreement of twenty eight other countries, it has already proved a hollow victory.

For the last few months, these consequences of these two stages have dominated discussion, generating heat, but not light about what happens next. Neither has anything helped to bring back together those who feel their lives are increasingly at the mercy of a political and economic elite and those who fear Britain is retreating from being a world leader to a back water.

Little wonder the analogy most commonly and easily reached for by commentators has been that of a divorce. They speculate our coming separation from our EU partners is going to be messy, combative and rancorous. Trash talk from some - including those in charge of negotiating -  further feeds this perception. That’s why it is time for all sides to push onto Brexit part three: the practical stage. How and when is it actually going to happen?

A more constructive framework to use than marriage is one of a changing business, rather than a changing relationship. Whatever the solid economic benefits of EU membership, the British people decided the social and democratic costs had become too great. So now we must adapt.

Brexit should be as much about innovating in what we make and create as it is about seeking to renew our trading deals with the world. New products must be sought alongside new markets. This doesn’t have to mean cutting corners or cutting jobs, but it does mean being prepared to learn new skills and invest in helping those in industries that are struggling to make this leap to move on. The UK has an incredible and varied set of services and products to offer the world, but will need to focus on what we do well and uniquely here to thrive. This is easier said than done, but can also offer hope. Specialising and skilling up also means we can resist those who want us to jettison hard-won environmental and social protections as an alternative. 

Most accept such a transition will take time. But what is contested is that it will require openness. However, handing the public a done deal - however well mediated - will do little to address the division within our country. Ensuring the best deal in a way that can garner the public support it needs to work requires strong feedback channels. That is why transparency about the government's plans for Brexit is so important. Of course, a balance needs to be struck with the need to protect negotiating positions, but scrutiny by parliament- and by extension the public- will be vital. With so many differing factors at stake and choices to be made, MPs have to be able and willing to bring their constituents into the discussion not just about what Brexit actually entails, but also what kind of country Britain will be during and after the result - and their role in making it happen. 

Those who want to claim the engagement of parliament and the public undermines the referendum result are still in stages one and two of this debate, looking for someone to blame for past injustices, not building a better future for all. Our Marmite may be safe for the moment, but Brexit can’t remain a love it or hate it phenomenon. It’s time for everyone to get practical.