Twitter hackers with ideas for hilarious stunts should get a move on

Twitter is finally on to you.

Last week I wrote about Twitter's upcoming hospitality to targeted advertising, and what this means for its users (almost definitely a dystopian nightmare). But Twitter is strangely inhospitable to advertisers in other ways - making a branded account something of a liability.

Branded accounts only have the same security as the rest of us - just the one username and password. As a result, a growing number of official accounts have fallen victim to hacking. Last week it was Burger King, which got taken over by Anonymous-affiliated hackers. It was soon branded with the Mcdonalds logo and issuing tweets like this:

We just got sold to McDonalds! Look for McDonalds in a hood near you @DFNCTSC

And then earlier this year there was the HMV clusterfuck, courtesy of some employees in the process of being fired. From the official account:

There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand. #hmvXFactorFiring,

Sorry we've been quiet for so long.Under contract, we've been unable to say a word, or – more importantly – tell the truth.

Just overheard our Marketing Director (he's staying, folks) ask 'How do I shut down Twitter?'

It's also happened, in various ways, to Jeep, NBC News, USA Today and Donald Trump, and all of those incidents were likewise funny. The thing is that official Twitter accounts are nigh on irresistible to hackers. There's something of the getting-down-with-the-kids about branded Twitter accounts, with their ulterior motivated chattiness and their thinly veiled desperation, and it's always tempting to remind them that they're still not really one of us.

So should Twitter be doing more to protect these accounts? At the moment it is running several paid options for advertisers - none of which include the option to up their security. But then why should it offer this? It would be a canny move to introduce it only later in the game, when more hacker attacks have increased the fear, and companies have accumulated more followers, raising the stakes.

The trouble is that at the moment this potential revenue is being siphoned off by third parties like Hootsuite, whose products let you manage your account a little more securely, and which get a boost everytime a company is publicly hacked. Unsurpisingly therefore, last Wednesday Twitter introduced a product facilitating ad promotion through third parties like this. It looks like the start of a move to finally get offical accounts a little safer. But is Twitter too late to the party, or too early? Either way, it's starting to twig, and potential hackers better get a move on with their hilarious stunts, before it's too late.

Twitter may be about to clamp down security. Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

Photo: Getty Images
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The hidden crisis in the National Health Service

Hospitals are no longer safe places for their staff, warns Simon Danczuk.

It feels as though not a week can pass without the media warning of a fresh “crisis in the NHS”.

But while funding shortages and the impending junior doctor strike are rightly cause for concern, another major crisis is going largely unnoticed.

Figures show that 43 per cent of A&E staff have been physically assaulted at work. Every eight minutes there is some sort of violent incident in a UK hospital.

This is unacceptable, but unfortunately cases of violence against NHS workers seem to be on the increase while the government turns a blind eye to this problem of its own making.

Plotting a graph would show a startling correlation between insufficient NHS funding and the number of doctors and nurses being attacked. As NHS budgets reach breaking point, so too do many patients.

The issue, which will be highlighted in the documentary A&E: When Patients Attack, which airs tonight on Channel 5 at 10pm, is a national scandal.

Health experts suggest that the problem can be directly linked to longer waiting times and staff cutbacks, leading to growing frustration and tension in A&E and other departments. With winter fast approaching, and the notoriously busy festive season to come, incidents of violence look set to get worse. Nobody, least of all our overworked NHS doctors and nurses, should face the prospect of going to work to be attacked, spat at or insulted.

Based at the Queen Elizabeth in Birmingham, one of the country’s biggest hospitals, When Patients Attack follows a security team which uses uniformed guards and a bank of CCTV monitors to keep hospital staff safe.

The sight of a uniformed private security team in an NHS hospital is visually jarring, it would look more at home in a high-security prison than in a place of care and compassion. But the sad reality is, guards like this are a necessary part of the NHS under a Tory Government.

A&E centres across the UK, including the one in Rochdale, are being closed or consolidated creating extra journey times for patients and more pressure on those that remain.

But there is a gaping logical flaw here. NHS trusts are spending money, which should be on patient care, on employing security staff to deal with the fallout from cuts in care.

Seeing the level of physical, verbal and racial abuse that doctors and nurses have to endure makes When Patients Attack hard to watch at times. What is clear is that many of the patients featured are not lashing out for some malicious reason, they are vulnerable and bewildered people in need of care.

Many have learning difficulties or mental health problems, others are disorientated or in pain, there are those under the influence of drink or drugs and some just have nowhere else to go. A significant amount on the security team’s time seems to be spent convincing patients who have been discharged to leave the premises.

Here we see a less obvious example of how Conservative cuts are impacting on our NHS. Hospitals are always open and always welcoming. The duty of care means that no one is turned away. As a result, they are filling the void left by homelessness shelters and local government social services.

David Cameron has made much of the Government’s plan to put mental and physical health on an “equal footing”. But this will remain little more than empty rhetoric as long as those suffering from serious and complex mental health issues continue to seek help at A&E because of a lack of any alternative.

It is not just cuts to councils and the health service that have created this epidemic of NHS violence. In my constituency of Rochdale alone, Greater Manchester Police has been forced to withdraw 150 officers from the beat because of budget cuts. Business owners and members of the public have told me that Police response times have increased dramatically since 2010. It is important that violent incidents are diffused as quickly as possible and while an in-house security team is helpful, the additional support of trained Police officers is vital. Each additional minute that NHS staff have to wait for the Police increases the risk that a situation will escalate and become more serious.

Jeremy Hunt speaks of a seven-day-a-week NHS. But these grand plans ring hollow when we see the reality on the ground in the NHS today. This government cannot even guarantee that staff can work without the fear of physical harm. Our doctors and nurses are among the hardest working people in any community. The very least they can expect is to be able to care for us in a comfortable, supportive, and above all safe, environment.


Simon Danczuk is Labour MP for Rochdale