Facebook launches "Graph Search": future of the web or stalker tools?

And what does it mean for the bottom line.

Facebook yesterday demonstrated its new service, Graph Search. The company is proposing to let people search their "social graph" to find new, useful information. (The social graph is the network of relationships between you, your friends, and their friends. Sadly, it is not a search engine for graphs.)

The company is positioning the search service as a competitor to, well, everything. Search for "music my friends like" – graph search is designed to take natural language input – and you've got something which can take on Last.fm or This is My Jam. Search for "restaurants in London my friends have been to" and you've got a rival to Foursquare. "Friends who work for PWC" could fill the same niche as LinkedIn, and "Photos taken before 1995" offers something which only Flickr does half as well.

The potential is huge, and, judging by Steven Levy's exhaustive behind-the-scenes account (impressive too for the total absence of leaks it resulted in – the man can keep a secret), Facebook is betting the farm on it.

But there're two potential speed-bumps ahead for the company. The first is that perennial Facebook bugbear: privacy. The company is careful to emphasise that only things which are public or shared with you will show up when searched for — but that relies on users understanding how privacy settings actually work, which has historically not been the case. That's not Facebook's fault per se, but it also won't save them from a user back-lash. And as the company has learned before, while it recognises a binary "public/private" divide, most users don't think in such black-and-white terms. The launch of the News Feed, way back in 2006, was widely opposed by existing users, because despite merely aggregating content which was already visible elsewhere, it felt like an infringement of privacy.

Consider: Person A rejects friend requests from Person B who is a creepy stalkerish character. They nonetheless have several mutual friends. Can B search for "Posts by A which friends have commented on"? (Those posts would be visible to B now, but not aggregated in any one place). Similarly, someone who checks into a specific location on a regular routine might not appreciate that suddenly being aggregated together, making the routine clear to all.

Where privacy is emblematic of Facebook's past concerns, the other problem Graph Search faces strikes at the heart of where it's future problems lie. The usefulness of the service is directly tied to people using Facebook the way Facebook wants them to. That means liking a lot of things; filling in all your personal information, and keeping it up to date; checking in every time you go out; and making all of that public, or at least softening your privacy settings.

For many, Facebook has become a glorified PA: it's a way to contact friends whose other details you have lost, and a way to bulk-invite people to social events, but as a social network, its utility is fading. Graph search doesn't seem to do anything to reverse that trend, because it doesn't offer any incentives to change the data you put in to Facebook — just change how you get other people's data out.

Of course, hovering unspoken during the launch is the key question: will this make more companies want to advertise on Facebook, or increase the amount the company can charge for space? The technology underpinning the search will almost certainly help the company provide better services to advertisers, but being useful — to admen or end users — doesn't necessarily translate into revenue.

What the service does demonstrate is the foresightedness of Twitter's broadsides against Instagram, the Facebook-owned photo network. While Instagram was only using its Twitter connection to enable people to export their relationships to the service, Graph Search reveals that the knowledge of those links — the literal social graph — can have intrinsic value. By limiting Facebook's access to Twitter's information, the latter has guaranteed that the former will have to try that little bit harder to get useful results from infrequent users — as well as reserved the possibility that Twitter can launch their own version.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty
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Donald Trump's inauguration signals the start of a new and more unstable era

A century in which the world's hegemonic power was a rational actor is about to give way to a more terrifying reality. 

For close to a century, the United States of America has been the world’s paramount superpower, one motivated by, for good and for bad, a rational and predictable series of motivations around its interests and a commitment to a rules-based global order, albeit one caveated by an awareness of the limits of enforcing that against other world powers.

We are now entering a period in which the world’s paramount superpower is neither led by a rational or predictable actor, has no commitment to a rules-based order, and to an extent it has any guiding principle, they are those set forward in Donald Trump’s inaugural: “we will follow two simple rules: hire American and buy American”, “from this day forth, it’s going to be America first, only America first”.

That means that the jousting between Trump and China will only intensify now that he is in office.  The possibility not only of a trade war, but of a hot war, between the two should not be ruled out.

We also have another signal – if it were needed – that he intends to turn a blind eye to the actions of autocrats around the world.

What does that mean for Brexit? It confirms that those who greeted the news that an US-UK trade deal is a “priority” for the incoming administration, including Theresa May, who described Britain as “front of the queue” for a deal with Trump’s America, should prepare themselves for disappointment.

For Europe in general, it confirms what should already been apparent: the nations of Europe are going to have be much, much more self-reliant in terms of their own security. That increases Britain’s leverage as far as the Brexit talks are concerned, in that Britain’s outsized defence spending will allow it acquire goodwill and trade favours in exchange for its role protecting the European Union’s Eastern border.

That might allow May a better deal out of Brexit than she might have got under Hillary Clinton. But there’s a reason why Trump has increased Britain’s heft as far as security and defence are concerned: it’s because his presidency ushers in an era in which we are all much, much less secure. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.