Blackberry's famous, desperate last stand

Blackberry-worshipper Nicky Woolf is begging RIM not to sound the death knell on the device he loves so much.

Ever watch someone you love slowly go to pieces? It's not a pleasant experience, but it's one that I've been having with Blackberry these last few years.

I love my Blackberry. I use it to write. I write articles on here. I am writing this article on my Blackberry. I write long, rambling emails. I take long, rambling notes on memo-pad. I have long, rambling conversations with friends and family on BBM, that lovely little exclusive club to which only crackberry-addicts can belong. I tweet from my Blackberry. I send more than twenty thousand texts a year. Dear Blackberry: your red flashing light is my comfort in dark places. You are my life.

I don't want gimmicks, and I'm uninterested in bells and whistles. I want a phone that gives me the basics. I communicate with people. The email system on my Blackberry is perfect. I couldn't give less of a crap that your iPhone has a spirit-level app. I already own a spirit-level, somewhere. I have never used it. I rarely browse the web. I do not play games on my phone; I have a console for that. I don't care how angry that makes your birds.

I am a man of simple tastes.

It's not like I haven't tried the alternatives. Last year I bought a Samsung Galaxy, and after the initial rush my relationship with it turned to loathing. Frustrated by how much I had to keep correcting my output on the touch-screen, I tweeted less and was brusque in texting. Sure, I could play Draw Something or Words With Friends, but I never did, because that's not what I want a phone for. I want a phone so I can efficiently and satisfyingly input and output words. That's it. The Galaxy wasn't any good for that.

On top of that, it had a malice I never sensed from a Blackberry phone. I am guilty of anthropomorphic projection here, but I am convinced that phone hated me as much as I hated it. In the end, in a fit of rage, I snapped it in half. The big fragile screen screen cracked like burnt toast. Afterwards, I felt cleansed.

Before you start, ye false-idol-worshipping cultists of iPhone, your beloved sugar-glass monolith is no more user-friendly than my hateful Samsung was. There are whole websites devoted to the hideous travails of your auto-correct. I refuse to take spurious spelling corrections from a gadget with the obstinant self-satisfaction of a traffic warden. Without auto-correct on the other hand, typing is practically impossible for human hands on a touch-screen phone. It's just untenable.

But poor Blackberry has been battered by the economic storm, crushed up against the hulls of bigger companies like Samsung, Google and Apple, sitting lower and lower to the waterline like an old rusting tramp-steamer, all hands to the pumps. Some of its output has been bizarre, and it has driven its customers – even its loyal business base – away. The "Storm" – what was that? A bizarre and ill-fated stab at touch-screen phones that nobody wanted and nobody bought. The "Torch" – as badly made as a Nineties Cadillac, and twice as ugly. Trackballs that got sticky. Keypads that shed keys. Those blackouts that forced us all to go cold-turkey on data for days on end. It's no wonder that today's release is being thought of as the last ditch effort for RIM.

But please. On the day of your famous last stand, I'm begging you. Stick to the fundamentals, and get them right. There are plenty of us who love our Blackberries for what they can do, and don't envy iPhone users their gadgetry one bit. I don't need streaming video, I don't need Spotify, I don't need games. I need a keyboard, a notepad, a solid browser maybe and a decent email system, and I need it to be bug-free and crash as little as possible, if that's not too much to ask. If the X10, the new keyboarded handset you announced today, is the spiritual successor to my little Bold, then I know I will love it.

There are many more like me. Don't let us down.

 

The Blackberry: in Nicky's eyes, infinitely superior to anything Samsung or Apple try to sell you. Photograph: Getty Images

Nicky Woolf is a writer for the Guardian based in the US. He tweets @NickyWoolf.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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