Tale of two companies: Apple's profit and Amazon's loss

Apple made $8bn profit last quarter, while Amazon lost $28m. Yet the two companies are treated as equally successful. Why?

Two giants of the technology world posted their quarterly results yesterday evening, with the differences highlighting the gulf between them – both in finances, and perceptions.

Apple's earnings report for the fourth quarter 2012 showed an $8.2bn profit on $36bn in revenue. This is a new Q4 record for the company, topping this quarter last year when it earned $6.62bn profit on $28.27bn revenue. The gains were largely due to an increase in stock shipped: iPad sales went from 11m to 14m, and iPhone sales from 17m to 26.9m, both year-on-year (the figures don't include the iPhone 5 to any significant degree, which was only on sale for the last nine days of the quarter). The rest of Apple's business held largely flat, with the exception of the iPod line which continued losing share to smartphones. The average gross margin, in particular, was essentially unchanged at 40 per cent.

At the other end of the West Coast, in Seattle, Amazon announced its results. Net sales were up 27 per cent year-on-year, at $13.81bn – but operating income fell to a loss of $28m, down from the $79m profit it made last year. That loss wasn't unexpected – the company had been warning that it expected a loss of between $50m and $350m – but it reaffirms the image of Amazon as a company unconcerned with profit.

Much of the money has been spent on heavy investment, and the Verge writes that Amazon Web Services and Kiva Systems have been particular beneficiaries of the spending. The former is the spin-off from the company's core business, and provides web services – hence the name – to a number of other companies, ranging from garage start-ups to behemoths like Reddit. That business suffered a blow earlier this week when it experienced a sustained outage, which underscores the need for further investment.

Kiva Systems is Amazon's recently-acquired robotic warehouse-management system. Depending on how cool you find robots in warehouses, it does pretty cool stuff for Amazon's productivity, but has yet to be put into widespread usage.

Despite the fact that these results are as different as night and day, reaction to both was muted. Apple failed to meet the guesses made by Wall Street, which had forecast even higher sales particularly of iPads. The Q3 results were artificially depressed by the lack of availability of the then-new first generation retina iPad, and some were expecting a bigger bounce back from that than there actually was.

There was also disappointment in financial sectors about Amazon's performance. This is the second quarter running in which the company has posted a loss, despite sales in the tens of billions, and many investors are starting to wonder if the company really is preparing for profit, or if this is the way Amazon will always be run.

I wrote last week about the ways Amazon could be planning to get into profit, and they all boil down to dominating a market. Either the company's expansion into same-day delivery allows it to conclusively deal the killing blow to traditional retail; or it's domination of book selling allows it to bully publishers into handing over ever greater shares of the margin; or its new Kindles allow it to move low-margin sales of physical media over to high-margin sales of digital media.

At the time, I worried about the pitfalls that lay in the way of each of those aims, but it looks like there might be a new one: if Amazon's investors see many more quarters like these last two, they may not stick around for the promised light at the end of the tunnel.

The Grand Central Apple Store, a recent opening by the company. Photograph: Apple

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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A rape-able sex robot makes the world more dangerous for women, not less

Eroticising a lack of consent is no answer to male sexual violence. 

On Wednesday, the Independent reported a new setting had been added to the personality range of a sex robot made by the company True Companion. Called “Frigid Farrah”, the setting allows men who own the robot to simulate rape. If you touch it in a “private area” when it is in this mode, the website explains, it will “not be appreciative of your advance”.

True Companion says the robot is not programmed to participate in a rape scenario, and the idea is “pure conjecture”. Nevertheless, the news has reopened the debate about sex robots and their relationship to consent. What does a rape-able robot say about our attitudes to consent, sex, violence and humanism? Do sex robots like Frigid Farrah eroticise and normalise male sexual aggression? Or does allowing men to “act out” these “most private sexual dreams” on inanimate objects actually make real women safer?

The idea that allowing men to “rape” robots could reduce rates of sexual violence is fundamentally flawed. Sex robot settings that eroticise a woman’s lack of consent, coupled with male aggression, risk normalising rape. It sends a message to the user that it is sexually fulfilling to violate a woman’s “No”.

It’s important to remember that rape is not a product of sexual desire. Rape is about power and domination – about violating a woman’s body and her sense of self. Raping a robot is of course preferable to raping a woman, but the fact is we need to challenge the attitudes and sense of entitlement that cause violent men to rape in the first place.

There is little evidence to back the claim that giving men sexual “outlets” reduces violence. The research that exists is focused on whether a legalised sex industry can reduce sexual assault.

Studies on Dutch “tippelzones” – spaces where soliciting is legal between certain hours – claimed the areas led to a reduction in sexual violence. However, the research lacked precise data on incidents of sexual violence and abuse, and the fact that sex workers themselves can be victims. As a result, it wasn’t possible to determine exactly how the number of rapes and assaults fell in the population at large.

Similar claims made by social scientist Catherine Hakim also failed to prove a causal link between legalised prostitution and reduced levels of sexual violence – again, because low reporting means a lack of accurate data.

Other research claims that access to the sex industry can in fact increase incidents of sexual violence. A 2013 report by Garner and Elvines for Rape Crisis South London argued that an analysis of existing research found “an overall significant positive association between pornography use and attitudes supporting violence against women in non-experimental studies”.

Meanwhile, a 2000 paper by Neil Malamuth, T Addison, and J Koss suggested that, when individuals considered at high risk of acting sexually aggressively are studied, levels of aggression are four times higher among frequent consumers of pornography.

However, just as the research fails to find a causal link between access to the sex industry and reducing violence, there is no research proving a causal link between violent pornography and gender-based violence.

Instead, we have to look at the ethical and moral principles in an industry that creates models of women for men to orgasm into. Sex robots are, at their heart, anti-humanist. They replace women with plastic and holes. They create a world for their owners where women’s voices and demands and desires and pleasures – and right to say no – are absent.

That should trouble us – we are creating products for men which send a message that the best woman is a compliant and silent one. That the best woman is one who lies back and “likes what you like, dislikes what you dislike”, to quote the True Companion website, who is “always ready to talk and play” but whose voice you can turn off whenever you want.

“By transferring one of the great evils of humanity from the real to the artificial, sex robots simply feed the demon of sexism,” says Professor Alan Winfield of the Bristol Robotics Lab. “Some might say, 'What’s the problem – a sex robot is just metal and plastic – where’s the harm?' But a 'fembot' is a sexualised representation of a woman or girl, which not only invites abusive treatment but demands it. A robot cannot give consent – thus only deepening the already chronic and dangerous objectification of real women and girls.”

What research does tell us is that there is a clear link between violence and the perpetrator’s ability to dehumanise their victims. That, and a setting designed to eroticise a woman’s lack of consent, suggest that Frigid Farrah will have no impact on reducing sexual assault. Rather, it creates a space where rape and violence is normalised and accepted.

Instead of shrugging our shoulders at this sexualisation of male violence, we should be taking action to end the belief that men are entitled to women’s bodies. That starts by saying that rape is not an inevitable part of our society, and the danger of rape cannot simply be neutralised by a robot.

Sian Norris is a writer. She blogs at sianandcrookedrib.blogspot.com and is the Founder & Director of the Bristol Women's Literature Festival. She was previously writer-in-residence at Spike Island.