Ed Miliband ditching the "command and control" politics of the New Labour years

He wants it to be all about grassroots, community campaigning.

There are a couple of interesting hints about Labour's strategy going into the 2015 general election in the Independent today. Andrew Grice secured what appears to have been a much-interrupted interview with Ed Miliband on a train to Carlisle, and the Labour leader was keen to put the focus on Labour's efforts at community organising and grassroots campaigning.

Miliband said:

It’s not just about winning elections… It’s about constructing a real political movement. It’s a change from machine politics to grassroots politics.

A seemingly bland bit of politician-speak, but Labour are also investing cash in this strategy - as Grice points out, by the end of this year, Labour will have employed 170 full-time organisers in its 106 target seats, who in turn will recruit and train volunteer organisers in time for the 2015 election.

There was also a mention for David Miliband's Movement for Change campaign group, which he set up in conjuntion with American political guru Arnie Graf. David may be off to New York, but it seems like his grassroots organisation is about to become pretty important to Labour as the party moves away from the centralised election strategies of the New Labour years.

As my colleague George Eaton's recent interview with American journalist Sasha Issenberg reveals, the more data you have on your potential voters, the more likely you are to be able to target your persuasive messages at them effectively. By getting more organisers and volunteers out on the doorstep early on in the election cycle, Labour should be able to collect information that will pay dividends when the polls open in two years' time.
 

Ed Miliband claims his "One Nation" message is cutting through. Photograph: Getty Images

Caroline Crampton is assistant editor of the New Statesman. She writes a weekly podcast column.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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