Ed Miliband ditching the "command and control" politics of the New Labour years

He wants it to be all about grassroots, community campaigning.

There are a couple of interesting hints about Labour's strategy going into the 2015 general election in the Independent today. Andrew Grice secured what appears to have been a much-interrupted interview with Ed Miliband on a train to Carlisle, and the Labour leader was keen to put the focus on Labour's efforts at community organising and grassroots campaigning.

Miliband said:

It’s not just about winning elections… It’s about constructing a real political movement. It’s a change from machine politics to grassroots politics.

A seemingly bland bit of politician-speak, but Labour are also investing cash in this strategy - as Grice points out, by the end of this year, Labour will have employed 170 full-time organisers in its 106 target seats, who in turn will recruit and train volunteer organisers in time for the 2015 election.

There was also a mention for David Miliband's Movement for Change campaign group, which he set up in conjuntion with American political guru Arnie Graf. David may be off to New York, but it seems like his grassroots organisation is about to become pretty important to Labour as the party moves away from the centralised election strategies of the New Labour years.

As my colleague George Eaton's recent interview with American journalist Sasha Issenberg reveals, the more data you have on your potential voters, the more likely you are to be able to target your persuasive messages at them effectively. By getting more organisers and volunteers out on the doorstep early on in the election cycle, Labour should be able to collect information that will pay dividends when the polls open in two years' time.
 

Ed Miliband claims his "One Nation" message is cutting through. Photograph: Getty Images

Caroline Crampton is assistant editor of the New Statesman. She writes a weekly podcast column.

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The public like radical policies, but they aren't so keen on radical politicians

Around the world, support for genuinely revolutionary ideas is strong, but in the UK at least, there's less enthusiasm for the people promising them.

You’re probably a getting a little bored of the litany of talking head statistics: trust in elected officials, parliament, the justice system and even democracy itself has been falling steadily for years and is at record lows. Maybe you’ve seen that graph that shows how people born after 1980 are significantly less likely than those born in 1960 to think that living in a democracy is ‘essential’. You’ve possibly heard of the ‘Pasokification’ of the centre-left, so-named the collapse of the once dominant Greek social democratic party Pasok, a technique being aggressively pursued by other centre-left parties in Europe to great effect.    

And so, goes the logic, there is a great appetite for something different, something new. It’s true! The space into which Trump et al barged leaves plenty of room for others: Beppe Grillo in Italy, Spanish Podemos, Bernie Sanders, Jean Luc Melanchon, and many more to come.

In my new book Radicals I followed movements and ideas that in many cases make someone like Jeremy Corbyn seem positively pedestrian: people who want to dismantle the nation state entirely, use technology to live forever, go off grid. All these ideas are finding fertile ground with the frustrated, disillusioned, and idealistic. The challenges of coming down the line – forces of climate change, technological change, fiscal crunch, mass movements of people – will demand new types of political ideas. Radical, outsider thinking is back, and this does, in theory at least, offer a chink of light for Corbyn’s Labour.

Polling last week found pretty surprising levels of support for many of his ideas. A big tax on high earners, nationalising the railways, banning zero hours contracts and upping the minimum wage are all popular. Support for renewable energy is at an all-time high. According to a recent YouGov poll, Brits actually prefer socialism to capitalism, a sentiment most strongly held among younger people.

There are others ideas too, which Corbyn is probably less likely to go for. Stopping benefits entirely for people who refuse to accept an offer of employment is hugely popular, and in one recent poll over half of respondents would be happy with a total ban on all immigration for the next two years. Around half the public now consistently want marijuana legalised, a number that will surely swell as US states with licenced pot vendors start showing off their dazzling tax returns.

The BNP effect used to refer to the problem the far-right had with selling their ideas. Some of their policies were extremely popular with the public, until associated with the BNP. It seems as though the same problem is now afflicting the Labour brand. It’s not the radical ideas – there is now a genuine appetite for those who think differently – that’s the problem, it’s the person who’s tasked with delivering them, and not enough people think Corbyn can or should. The ideal politician for the UK today is quite possibly someone who is bold enough to have genuinely radical proposals and ideas, and yet appears extremely moderate, sensible and centrist in character and temperament. Perhaps some blend of Blair and Corbyn. Sounds like an oxymoron doesn’t it? But this is politics, 2017. Anything is possible.

Jamie Bartlett is the head of the Violence and Extremism Programme and the Centre for the Analysis of Social Media at Demos.

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