Grant Holt, football fandom and me

A tribute to a dying breed, and the narratives around him.

“My name is Juliet and I support Norwich City.” There should be meetings where I can introduce myself thus to sympathetic people, but there aren’t, so instead I’m sharing my sadness with you, dear reader, because my favourite team have sold my favourite footballer.

It would be hideously self-indulgent to just write a love letter to former City striker Grant Holt after his departure for Wigan Athletic, so really, I’m writing about the narratives I build as a football fan, and why I build them. (I removed the journalistic “we” from that sentence, you’ll be relieved to know.) And, in the two decades that I’ve supported City, no transfer has seemed to signify the end of a narrative as much as this one.

Speaking rationally, it makes sense. Holt joined Norwich in July 2009, after City were relegated to the third division (League One) for the first time in fifty years. Ten years earlier, Carlisle United released 18-year-old Holt, who took a job as a tyre fitter and played part-time for non-League Workington, Halifax and Barrow, around a brief spell in Singapore with Sengkang Marine. He joined Sheffield Wednesday in 2003, but it didn’t work out and he went to Rochdale; after two years there he signed for Nottingham Forest, starting impressively before struggling again at a bigger club. So he spent a strong season in the fourth division with Shrewsbury Town which led him, at 28, to Norfolk, the flagship signing by former City goalkeeper and new manager Bryan Gunn.

There, Holt starred in a surreal success story, with City’s rapid recovery and his own belated recognition as a strong, deceptively skilful centre-forward becoming intertwined. He made his debut as on the opening day of 2009-10 Norwich lost 7-1 at home to Colchester United – the single worst result in the club’s history. City responded by sacking Gunn – whose appointment, in hindsight, felt like some sort of Andy Kaufman-esque performance art stunt – and taking Colchester’s manager, Paul Lambert. Holt was twice top scorer and Player of the Year as Norwich won League One before shooting straight through to the Premier League.

But in the Premier League, Holt really exceeded expectations, and became a symbol of resistance to the homogeneity, commercialisation and globalisation of twenty-first century football.  He was already a hero to Norwich fans, not least for his hat-trick against rivals Ipswich in the Championship (indeed, this picture of Holt laughing during City’s 5-1 win in Suffolk instantly became my favourite football photograph), but very few thought that Lambert’s team, which retained several players from the third tier and recruited mostly from the lower divisions, would survive in the Premier League, and even fewer imagined that Holt would end the season with 17 goals and in contention for England’s European Championship squad.

The first game I went to that season was at Chelsea. I paid £47.50 for my ticket, almost certain that City would get thrashed, and expecting to hate every minute, but going because, somehow, I retained some hope that I might see something unexpected, even miraculous. Charmingly, in contrast to Chelsea’s expensive international superstars, Norwich started with six who had played in non-League football, as well as the attacking Holy Trinity – Holt, Chris Martin and playmaker Wes Hoolahan – who had fired them out of League One.

José Bosingwa put Chelsea ahead in the seventh minute, and I feared the worst. (Later, several friends told me that they’d seen me on Match of the Day here, “looking worried”.) But in the second half, the impossible happened: City played a long cross into Chelsea’s penalty area, Chelsea goalkeeper Hilário and defender Branislav Ivanović collided, the ball dropped and Holt volleyed a looping shot over John Terry, whose sprawling failure to stop it going in only heightened our euphoria.

Chelsea scored two late goals and won 3-1, but somehow, the whole endeavour suddenly felt less futile: our club could keep its identity and compete in the top flight (even if we couldn’t hope to win it). Holt’s success epitomised and emphasised this: his bullet header to equalise at Liverpool and his brilliant trap, turn and finish against Manchester United earned him national recognition, but his strikes in victories over less established teams were just as important – Holt’s unusual, almost unthinkable career path and his burly physique provided a thrilling counterpoint to the hyper-athletic modern footballer and the often hollow spectacle of the Premier League.

It wasn’t so much that Holt made me, or any other fellow fans, think that we could become professional footballers – I’ve had to accept that, aged 31, having never got past Horley Town’s B team at Under-12 level and subsequently undergoing gender reassignment, I will probably never play for Norwich (although I’ve not ruled out Ipswich) – but that people like us, who we knew and understood, could still get onto the other side of the touchline. We didn’t so much ignore his imperfections as celebrate them: Holt committed the most fouls in the Premier League for two consecutive seasons, and for the second, I wanted a trophy.

But, by then, the inadequacy and stupidity of the narrative around Holt had been exposed. In a few awful days, Holt first admitted that he had always voted Tory – even before he became a professional footballer – and then submitted a transfer request, and the middle-class fans who’d built up Holt as a working class hero had to reconsider. (Has this ever happened before?) It was a reminder that footballers are, you know, people, with opinions and financial choices to make and families and futures to think about – easy to forget when you’re used to thinking about footballers as faces on stickers or names on management simulations or people bought and sold according to expediency.

In the end, Holt said his transfer request was a negotiating ploy and stayed in Norfolk for one last, very different season. His relationship with the fans recovered but was never quite the same, and he scored half as many goals as new Norwich manager Chris Hughton adopted a far more defensive approach – and now things have changed a lot more. Slowly becoming established, Norwich have replaced Holt with Holland striker Ricky van Wolfswinkel, after 1974 World Cup finalist Johan Neeskens recommended that he join. So it’s a new story – of my team competing on the terms of the Premier League, rather than despite them – but one that never would have begun without Holt. Somehow, I’m sure I’ll adapt.

Grant Holt of Norwich City in May 2013. Photograph: Getty Images

Juliet Jacques is a freelance journalist and writer who covers gender, sexuality, literature, film, art and football. Her writing can be found on her blog at and she can be contacted on Twitter @julietjacques.

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Is there such a thing as responsible betting?

Punters are encouraged to bet responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly.

I try not to watch the commercials between matches, or the studio discussions, or anything really, before or after, except for the match itself. And yet there is one person I never manage to escape properly – Ray Winstone. His cracked face, his mesmerising voice, his endlessly repeated spiel follow me across the room as I escape for the lav, the kitchen, the drinks cupboard.

I’m not sure which betting company he is shouting about, there are just so many of them, offering incredible odds and supposedly free bets. In the past six years, since the laws changed, TV betting adverts have increased by 600 per cent, all offering amazingly simple ways to lose money with just one tap on a smartphone.

The one I hate is the ad for BetVictor. The man who has been fronting it, appearing at windows or on roofs, who I assume is Victor, is just so slimy and horrible.

Betting firms are the ultimate football parasites, second in wealth only to kit manufacturers. They have perfected the capitalist’s art of using OPM (Other People’s Money). They’re not directly involved in football – say, in training or managing – yet they make millions off the back of its popularity. Many of the firms are based offshore in Gibraltar.

Football betting is not new. In the Fifties, my job every week at five o’clock was to sit beside my father’s bed, where he lay paralysed with MS, and write down the football results as they were read out on Sports Report. I had not to breathe, make silly remarks or guess the score. By the inflection in the announcer’s voice you could tell if it was an away win.

Earlier in the week I had filled in his Treble Chance on the Littlewoods pools. The “treble” part was because you had three chances: three points if the game you picked was a score draw, two for a goalless draw and one point for a home or away win. You chose eight games and had to reach 24 points, or as near as possible, then you were in the money.

“Not a damn sausage,” my father would say every week, once I’d marked and handed him back his predictions. He never did win a sausage.

Football pools began in the 1920s, the main ones being Littlewoods and Vernons, both based in Liverpool. They gave employment to thousands of bright young women who checked the results and sang in company choirs in their spare time. Each firm spent millions on advertising. In 1935, Littlewoods flew an aeroplane over London with a banner saying: Littlewoods Above All!

Postwar, they blossomed again, taking in £50m a year. The nation stopped at five on a Saturday to hear the scores, whether they were interested in football or not, hoping to get rich. BBC Sports Report began in 1948 with John Webster reading the results. James Alexander Gordon took over in 1974 – a voice soon familiar throughout the land.

These past few decades, football pools have been left behind, old-fashioned, low-tech, replaced by online betting using smartphones. The betting industry has totally rebooted itself. You can bet while the match is still on, trying to predict who will get the next goal, the next corner, the next throw-in. I made the last one up, but in theory you can bet instantly, on anything, at any time.

The soft sell is interesting. With the old football pools, we knew it was a remote flutter, hoping to make some money. Today the ads imply that betting on football somehow enhances the experience, adds to the enjoyment, involves you in the game itself, hence they show lads all together, drinking and laughing and putting on bets.

At the same time, punters are encouraged to do it responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly. Responsibly and respect are now two of the most meaningless words in the football language. People have been gambling, in some form, since the beginning, watching two raindrops drip down inside the cave, lying around in Roman bathhouses playing games. All they’ve done is to change the technology. You have to respect that.

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war