It might be intended as humour, but it’s also a reflection of what we think of pregnancy and women. Photo: Iain Farrell on Flickr via Creative Commons
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How should we celebrate pregnant bodies? Not with twee maternity T-shirts, for a start

In a world where women are shamed for their bodies, we should recognise how empowering, and phenomenal, a wanted pregnancy can be.

Bad news for anyone wanting to purchase an annoying, objectifying maternity T-shirt: A Pea in a Pod have pulled their Wake Me Up When I’m Skinny shirt from sale, following complaints about how offensive it is. Not to worry, though. One can still buy the classics: Baby On Board, Under Construction and (worst of all) It Started With A Kiss. The choice is yours: reduce yourself to a dehumanised vessel or offer the world a twee reminder that you – yes, you! – have had at least one shag. Oh, and there’s also Pink or Blue, Either Will Do (so you can make sure everyone knows that you are going to stereotype the hell out of your kids, not that gender matters to you AT ALL).

It’s hard to convey just how depressing I find all this stuff. You’re pregnant – you are making a real, live human being inside your own body – and all you’re supposed to be thinking is “Christ, I’m fat” or “Way-hey! I’m like a Renault 5!” I know it’s humour but it’s also a reflection of what we think of pregnancy and women. Can’t we do a little better? I think of my pregnancies as a time when I felt immensely proud of my body and its capabilities. So I’m not the first woman to have a baby – so what? It’s still amazing. If I were to design my own maternity T-shirt, it would say “GOD-LIKE CREATOR OF HUMANS” (either that or “Pro-choice – wanna make something of it?”, depending on my mood).

There are few things that I would seriously describe as empowering but a healthy, wanted pregnancy has to be one of them. Despite the enormous physical toll (plus the minor annoyance of not being able to sleep on your stomach for months on end) you can have moments when you look in the mirror and think “Ha! I am a total genius”. Who cares if you’re only doing what humans and other primates have been doing since time immemorial? It is an actual person being made in your actual body. For me it brings to mind The Onion’s spoof moon landings headline: Holy Shit Man Walks On Fucking Moon. It is that ludicrous. A separate consciousness – someone who will have their own thoughts, feelings and passions – is being formed right under where you’re digesting your dinner. And yes, perhaps strictly speaking all you’ve had to do to get there is have unprotected sex but still: you rock. It’s just a pity the rest of the world doesn’t see it that way.

It seems to me tragic – but not coincidental – that the group of people most likely to gestate other human beings have constituted an oppressed class for millennia. Like many feminists, I do wonder if that is a large part of what’s behind misogyny: not just the desire to control reproduction, but sheer, naked jealousy at what most people with wombs are able to do. Forget penis envy, it’s womb envy we really should be talking about. To be able to conjure up another person from inside you may be mundane, but it’s also mind-blowing. There is nothing that any other human can make that measures up to that, but what do we get in return? A rigid gender hierarchy which rewards those at the bottom with low pay, pension poverty, domestic exploitation, hard-line resistance to individuals making their own reproductive choices, and last (and, to be fair, probably least) totally rubbish T-shirts.

This does not seem to me a decent recompense. Why can’t we be appreciating pregnancy, and the pregnant, a little more? I’m conscious this is easier said than done. Already we tread a fine line between ignoring pregnancy altogether and idealising it with the sole purpose of viewing women as walking wombs (and, post-menopause, as mere spent forces). The media is fond of treating wanted pregnancies as morality tales, in which women who behave virtuously get to take home their little bundles of joy, but as anyone who has struggled to conceive (or to not conceive) will know, a huge part of it comes down to luck. It would be unfair to heap praise on individual women for something which they may or may not have desired, and which may or may not have been due to any exceptional effort on their part. Nonetheless, broader recognition of pregnancy as both a social good and as something really bloody miraculous still wouldn’t come amiss.

Especially in a culture where women and girls are frequently made to feel ashamed of their bodies, shouldn’t we be trying to provide as much space as possible to appreciate their full potential? “Wake me up when I’m skinny” does the precise opposite. “Wake me up when the world fully appreciates just how utterly phenomenal I am” would be a step in the right direction.

Glosswitch is a feminist mother of three who works in publishing.

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Industrial Strategy: Ensuring digital skills are included

The opportunities for efficiency, adaptability and growth offered by digital skills have never been so important to British businesses. The New Statesman asked a panel of experts, including Digital Minister Matt Hancock, Tinder Foundation CEO Helen Milner, Tech City CEO Gerard Grech and Google Policy Manager Katie O’Donovan, to pinpoint the weak spots and the opportunities for a smarter digital skills strategy.

British people spend more per capita online than any other country in the developed world. With 82 per cent of adults using the internet on a daily basis and more than 20 per cent of retail sales taking place online, it would appear that most British businesses are digitally capable. A closer look, however, reveals a significant digital skills gap between larger companies and the small businesses that make up 60 per cent of the private sector – comprising a workforce of over 15 million people, with a turnover in excess of £1.6trillion. Of these small enterprises, a third don’t have a website and more than half are unable to sell goods online. So, are digital skills taking priority in the government’s industrial strategy?

Matt Hancock, Minister of State for Digital and Culture, said digital education from an early age will be a cross-party objective for years to come: “We’re making some progress on this, and one of the most exciting things we did in the last parliament was to put coding into the curriculum from age eight. We’ve recognised that there are down-the-track requirements for digital skills, as much as with English and Maths, and we’ve got a huge array of initiatives to corral the enthusiasm for digital and make sure that it is best used.”

Hancock added that participation in the digital economy is important at every level of business and society: “I can group the facts and figures; 23 per cent of people currently lack basic digital skills, and about 90 per cent of new jobs now need some form of them. I think that what we’ve learnt following the Brexit vote is that the need to engage everybody is more demonstrable than ever before. This is a very important part of the Prime Minister’s agenda, and wider digital engagement is a key part of the broader issue to make an economy that works for everyone.” 

It is this wider opportunity to access and education that forms the bedrock of a new partnership between Google and the Tinder Foundation, aiming to deliver digital skills training to those in society who are most in need. Cue the Digital Garage. The project sees community organisations across the country provide skills support to small businesses, sole traders and indviduals, helping them to make the most of their resources.

Katie O’Donovan, Policy Manager at Google, explained: “Google has a longstanding commitment to train 250,000 people across the UK in digital skills. Since launching the Digital Garage in 2015 we’ve provided mentoring and digital skills training in Leeds, Manchester, Birmingham, Newcastle and Glasgow.  But as the UK faces a new chapter we want to ensure, whether you’re a student looking for your first job, a small business looking to attract new customers or a musician looking to promote your music, the right digital skills are freely available in your local community.

Tinder Foundation CEO Helen Milner recognised that a wider proliferation of digital skills would release a surprising amount of value into the economy. “Some of our research showed that every £1 invested in growing people’s basic digital skills put £10 back into the economy. But it’s not enough to save money - you’ve got to show how you can make money out of it as well.”    

The Labour MP for Aberavon, Stephen Kinnock, has seen at first hand the benefits of support for digital skills, and welcomes opportunities for partnership in his constituency. The shift from manufacturing, he accepts, needs direction and following the depletion of his local steel works he views digitisation as “the only way forward.” Kinnock added that exciting projects such as the Swansea bay region or ‘internet coast’ becoming a testbed for 5G could serve to re-energise communities which are in many ways in a state of decline. Kinnock said: “I’m absolutely delighted that we’re going to have pop-up versions of the Digital Garage in Port Talbot.”

CEO for TeenTech Maggie Philbin, meanwhile, stressed that digital education at school level must be taught through the lens of practical application. She warned: “Many young people aren’t greeted by any coherent messaging in school, so they don’t see why they’d need digital skills in the workplace. We’ve got to start getting a better message across and improve the opportunities for actual work experience that harnesses these skills.”

Karen Price, CEO at The Tech Partnership shares this view. For Price, adapting apprenticeships to incorporate digital skills will help to inspire a culture of innovation. She suggested that “if that's part of an apprenticeship that could be polished to use in a business environment, you'd have a digitally capable young person who could probably move that business on in a different way.”

Nick Williams, Consumer Digital Director for Lloyds Banking Group, views improving people’s digital skills as a matter of urgency and brought up research conducted by the company’s new Business Digital Index for 2016 which found that 38 per cent of small businesses and 49 per cent of charities are currently lacking digital maturity. “It’s no longer a matter of choice,” Williams said, “for organisations to survive, we must focus on a digital message.  Technology’s moved on and people just haven’t kept up. We have to show how these new skills can translate to greater productivity. Ability and access are the two variables to address. We are on the brink of going down the route of a digital divide – those who are capable and those who aren’t – and we’ve got to stop that.”

Rachel Neaman, Director of Skills and Partnerships at Doteveryone, was quick to pick up on this point. She warned that any digital training must not simply be for future generations’ benefit, but also be afforded to those already in work. “What are we doing for the people who currently lack these skills? How do we stop people from being left behind?” Neaman called for an “equal emphasis” on updating and upgrading the existing workforce. Julian David, the CEO at Tech UK, was also keen to highlight that digitisation is “an ongoing process” and therefore “retraining” at regular intervals is needed to cope with a continually evolving demand.

While Hancock spoke of a “unit-based standard learning system”, similar to that used in American schools, to help apply digital skills training where it is most appropriate, IPPR North researcher Jack Hunter said there were real opportunities to be grasped in the coming devolution agenda: “The new mayors that are coming in next year to drive the agenda and economic growth are going to be getting a lot more funding around a variety of different skills streams that feed directly into the digital programme.”

The panel agreed that the digital divide will only grow wider if action is not taken. Director of the Action and Research Centre at the RSA Anthony Painter said that society is being split into two camps: “the confident and creative, and those who feel held back.” Painter recommended that the latter group are given a fresh chance at being empowered digitally. He said: “They don’t tend to use the internet for professional development, whereas the others do. We’ve been having a look at this locally by creating a ‘City of Learning’ which combines a digital platform built around open badges which have micro-accreditations for learning; things that if you get someone’s passionate interest and then start feeding into more formal learning opportunities then you wrap around that a sort of city-led campaign which lets them identify with a common cause – we’re a learning city.”

Tech City UK CEO Gerard Grech concurred and went to explore the link between a strong web presence and business expansion or improvement. The problem identified is that many businesses may not realise the extent of their digital capabilities and thus run the risk of missing out. Grech said: “If you ask a window cleaner if they are a digital business, they might say no, but if you ask how they might go about quoting someone, they could find the address on Google Maps or get the Street View. That’s the idea, to show how digital can be used for them.”

Ultimately, the panel concluded, that the enthusiasm to add a digital depth to Britain’s talent pool was validated by its potential advantages. “A lot of the major challenges facing the economy,” Painter summed up, “are actually rooted in skills. Whether it’s the challenges of Brexit or the challenges of broadband, I think if you fix the skills, everything else falls into place.” The panel agreed that any government has a responsibility to champion digital strategy throughout society, regardless of location or economic standing, and equip businesses with the digital skills required to perform at their best.  

The round-table discussion was chaired by Kirsty Styles.

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