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Living with diversity: for a politics of hope without fear

An open letter from the Forum of Concerned Citizens of Europe.

Rather like climate change, a quietly brewing concoction of xenophobia, intolerance and fear of difference is threatening the future of Europe. Aggressive political demagoguery drumming up hatred against minorities, immigrants and democracy itself is on the march again. Leading the charge are not only fundamentalist and xenophobic movements, but also, most worryingly, mainstream political forces trying to appease national majorities, looking for a quick fix to address public insecurities related to economic uncertainty, future stability and Europe's place in the world. And, alarmingly, they are proving to be successful. Many people in many European countries are coming to see the stranger and those deemed to be different as a contaminant or threat, much in the same way as Europe did in colonial times and during its dark totalitarian decades prior to 1945.

Fear, suspicion and hatred are becoming everyday public sentiments, legitimating vilification and harsh forms of discipline as normal, breeding on endless talk of greedy asylum seekers, disloyal and seditious immigrants, would-be Muslim terrorists, and an illusory desire to return to founding principles and chauvinistic values. A new lexicon of "us versus them" is being rolled out, blaming the victims of unfettered financial speculation, poverty, inequality, and authoritarianism at a global scale, and pretending to ignore how the contribution of immigrants and refugees has been, is and will remain essential to European social, economic and cultural life. A new mentality of 'catastrophe management' is being promoted, centred on the containment or elimination of the stranger and non-conformist through extensive surveillance, border controls, curtailment of rights, naming and shaming.

This is a dangerous turn, and as in the darkest moments of its history, Europe runs the risk of waking up too late. We are close to the point of no return from a Europe excessively obsessed with diversity and wrongly blaming difference for its problems. These are complex problems, linked to a variety of causes such as deep economic crisis and instability, the impacts of market society on individual and collective responsibility, the absence of a model of belonging appropriate for a plural and open society, the breakdown of comprehensive risk mitigation and social insurance systems, the intensification of a politics of surveillance, normalisation and punishment after 9/11, and nostalgia for a mythical Europe of cosy, homogeneous communities. These problems need to be acknowledged and alternative solutions need to be found; solutions that can harness diversity and difference as a way of facing the future. Otherwise Europe will find itself once again in an age of suspicion and intolerance, with even friends and neighbours becoming enemies as a politics of suspicion and anxiety tightens its grip.

The aim of this 'open letter', which is addressed to publics, opinion-makers and political actors in Europe who value the open and democratic society, is to formulate another way of approaching diversity and difference in Europe. There is considerable latent anxiety over the dark twists and turns we are witnessing in many European countries, but it has yet to stack up into an irreversible clamour for change. This letter might help in raising the tempo. But it is also important that the anxieties and fears on which intolerance and xenophobia feed are not dismissed as irrational, and those who hold them as abnormal, as we frequently find in current anti-racist and anti-fascist protest. The stance of this letter is to acknowledge the unsettlements associated with the profound changes Europe is witnessing, but to seek to dislocate them from their current associations with difference and 'strangers' variously cast and address them, instead, through a politics of solidarity, reciprocal learning and cooperation among all those who find themselves in Europe.

Such dispositions cannot develop in a vacuum. Accordingly this letter traces the outlines of another model of belonging and participation in Europe, one that argues for hope and courage in the face of uncertainty and risk, solidarity and learning as a resource for the future, diversity and cultural pluralism as the status quo, economic fairness, a shared commons at the centre of public policy, and democratic engagement and debate as the staple of political deliberation. In this sense, the letter is a call to European progressive political leaders and representatives, to transcend the short-sighted views and interests that so far have dominated the response both to the economic crisis and to the growing wave of xenophobia and general intolerance vis-à-vis social and cultural diversity.

We call on them to exercise their responsibility to promote and implement legislation and concrete policies consistent with universal human rights, both in Europe itself as well as in the relations and exchanges between Europe and the rest of the world, especially the impoverished societies. That is, legislation and policies geared on the one hand to build on the best European traditions in terms of hospitality, openness to difference, innovation and change, dialogue and democratic engagement, and on the other, in opposition to the colonial and imperial practices still in place, to establish a new set of rules, based on cooperation and reciprocity, in its relations with all those countries where life -human and other- most often is the cheapest commodity.

A Critical Moment for Europe

The enormity of the change sweeping through Europe needs to be recognised with clarity. A hard-won legacy of openness, inclusion and engagement towards the unfamiliar and unexpected is being threatened by a 'catastrophe' approach based on exclusion and the vilification of anything that apparently endangers the customary way of life. Both approaches to change are present in Europe, one looking to the future with courage, curiosity and a desire to evolve, and the other with fear, dread and an anxiety to preserve a privileged but unsustainable way of life.

The inclusive approach is rooted in the principle of provision for an expanding spectrum of social actors at home and abroad, typically through collective negotiation, social insurance, empowerment and education, social cohesion and inclusion, dialogue and democratic engagement. It brings the outside and the foreign into the inside. Europe's long Humanist legacy, aspects of the post-war European social model, and late-20th century recognition of gender, racial, sexual and post-colonial equality by the EU and many member states can be seen as heirs of this tradition.

The catastrophe approach is rooted in the principle of mitigation against hazard and risk through elaborate military-like preparations including disaster planning, warnings of Armageddon, predatory surveillance, restriction of civil liberties, and the violent oppression of dissent, difference and the foreign. The outside must be kept at bay, the enemy must be named, the primitive must be tamed, and tough measures must be taken in the name of social and cultural preservation, collective security and well-being.

This is how Europe justified the exploits of Empire and colony, its differences with the Orient and Islam, its division of the world into superior and inferior races and peoples conveniently colour coded, the brutal suppression of Jews and Roma, and the brutal suppression of dissidents, non-conformists, workers and peasants by different totalitarian regimes. This is how contemporary 'emergency' measures after 9/11, bent on targeting would-be terrorists, unfit citizens and social outcasts through loose proxies such as physical appearance, religious belief, cultural practices, race and ethnicity, social and economic status, can be linked to a dark European legacy based on the demonization of particular types of vulnerable bodies. And this is how the politics of fear is used to curtail not only civic and political rights for the whole society, but also to dismantle the hard-won conquests of the oppressed and exploited in terms of labour conditions and welfare services.

It is not long before this politics of fear and hate, having exhausted the list of easily identifiable scapegoats, will create new divisions in order to sustain itself. It is not long before a biopolitics of fear and resentment that tries to shut out an irreducibly plural and porous world will incapacitate Europe, as the means to engage, to look ahead, to cultivate an ethic of care, empathy and curiosity are lost.

Facing the Future Together

Europe is home today to millions of people from non-European backgrounds, many religious and cultural dispositions, networks of affiliation that stretch right across the globe. It is as much a site of longings rooted in myths of origin and tradition - regional, national and continental - as it is a site of cosmopolitan identities and attachments, a place of plural and hybrid composition, drawing on varied geographies of cultural formation. In such a Europe it makes no sense to close the borders, to play the game of good insiders and bad outsiders, to defend ethnic and cultural purity, to demonise everything alien, to declare the end of secularism. It also makes no sense to valorise an image of European history which is centred upon cultural homogeneity and nationalised 'purity'. Engagements with difference have marked Europe from its earliest days and such engagements are equally unavoidable in the European present and in any image of its shared future.

There is no denying that these are turbulent times, riddled with large and often unforeseen risks and hazards thrown up by the entanglements of an unregulated and interdependent world. Those risks, however, have much more to do with the uncontrolled movements of speculative financial capital and global economic integration than with the over-controlled displacements of migrants and refugees trying to reach a destination to work and live with dignity, the vast majority of whom are moving within their countries of origin and within the south of the planet. Governance has become an art of trial and error, making the best of an imperfect and fully unknowable world. Risks quickly multiply, mutate, cross borders, and this no doubt worries governments and publics seeking certitude and a secure future. But uncertainty, escalation and imprecision - all requiring the need to act in new ways - should neither be read as unavoidable catastrophes, nor, most importantly, as problems that can be resolved through a politics of retrenchment, generalised fear and militarisation; a politics of harming some bodies for the safety of others. They also represent new opportunities, new prospects on a future in the making.

Europe has to find a way of tackling hazard, risk and uncertainty by harnessing rather than rejecting diversity and difference; by inventing new solidarities rather than craving for an uncontaminated future; by cultivating an ethos of hope, shared ground and common purpose rather than one of hate and division; by accepting that acting in an uncertain world requires the wit, imagination and effort of all stakeholders rather than the designs and impositions of so-called experts and tough leaders; by realising that the negotiation of complexity and interdependence - the world as it has become - requires an attitude of pragmatic experimentalism, continuous learning and negotiation, rather than a stance of heroic certitude and unbending projection.

A start on this difficult but necessary journey to rethink how best to live in a plural and uncertain world is to jettison a culture of emergency management through obsessive surveillance and control. What is needed, instead, is to clarify why democracy, inclusion, empowerment, fairness and social justice for the many and not only the few - in Europe and beyond - is a precondition for dealing positively with uncertainty and change. New work is required to show with conviction and evidence that gender, class, racial and sexual equality are a good thing, that access for all to the means of well-being in a society releases new capabilities and reduces envy and resentment, that full-blown democracy involving universal rights, representation, popular participation and public scrutiny spreads responsibility and checks power abuses, that investing in the collective infrastructure shared by all and in future sustainability reduces fear and anxiety along with underpinning a sense of the shared turf, that widespread economic opportunity, parity and security can reduce conflict and disaffection.

These cannot remain empty phrases, but must form part of a new and passionately felt politics of social inclusion and justice that is not just whispered from the sidelines, but can demonstrate that there are significant gains to be made by majorities and minorities, citizens and residents, and above all, society as a whole. This is not an argument for a simple return to the welfare state. Times have changed, and past effort was not without its problems. Only too frequently, states and elites rolled out giant programmes in the name of equality that fell far short, while majorities continued to discriminate against minorities, outsiders, and the vulnerable under the guise of universalism and collectivism.

Towards a Politics of the Commons

The challenge of bridging similarity and difference, the particular and the common, the familiar and the strange thus remains an unresolved challenge, as does the need to show how such bridging is the road to peace, progress and understanding in a turbulent world. These are difficult issues that need to be addressed through collective debate over the concerns at stake, through public ownership of and conviction in the justice of the proposals put forward. Otherwise the proposals - no matter how sophisticated or persuasive - will be rejected as impositions.

A start can be made, however, by indicating the kind of ethos that is needed to face the future through diversity and difference. First, it must be an ethos of hope not fear, trust not suspicion, reciprocity not domination, dialogue not condemnation, and negotiation not aggression. Secondly, it must be an ethos of finding vision in the dark through many eyes and torches held by many hands, united by belief in the benefits that come from unity and solidarity, but also by the knowledge that the way can never be fully illuminated, is full of pit holes and dangers to be negotiated through common concerns. Thirdly, therefore, it must be an ethos of pragmatic learning, trial and error, but clear about the principles of the open society and the Charter of Human Rights that cannot be violated. This includes pressing for the complete dismantlement of the catastrophe mentality and its infrastructure. These three dimensions of an ethos of shared concern, mutual engagement and pragmatic learning should be the basis on which a sense of 'the European' should emerge.

The problems of race, ethnicity and culture that have come so much to centre stage in the politics of catastrophe management need to be put back in place by making space for a wider frame of collective reference and shared ambition, itself understood to require the effort of all members of a society. An ethic of care for the commons has to lie at the centre of an inclusive and non-fearful politics of preparedness for the future,
harnessing difference and pluralism for common benefit, proposing shared injuries, concerns and injustices as political demands, rather than divisive accusations.

Pragmatically, this means pressing for particular keywords such as hospitality, fairness, solidarity and mutuality as the prime colours of the open society; debated in the public arena, used as the measure of things by people and institutions. It also means publicising something that Europe has excelled in historically, which is the tradition of nurturing public space and public infrastructures open to and shared by all. The achievements of public libraries, squares and parks, public education, health and transport services and facilities cannot be underestimated, especially when these spaces are used and appreciated by all. They are the formative ground of citizenship and a respect for shared resources.

Then, it means advocacy for a vibrant public sphere, a variety of modes of collective communication, an instinct of taking things of social interest into the public arena. So, instead of burying latent concerns or new policies being introduced by stealth, challenges, threats and risks are here named, debated and subjected to democratic scrutiny. It means seeking unity in difference through a politics of shared concerns, common problems made visible (such as housing and well-being, employment, security, urban services, the quality of the environment, future sustainability, and so on), so that the concerns that face us all can become the basis for collective understanding and solidarity.

Finally, it means organising to protect the commons. Much is said today about the need to protect the environment against pollution and consumption. Our children may have little air to breathe in times to come if we continue to disregard nature. But there is more of the commons to protect, raising once again old questions of ownership and stewardship that will not go away. Banking reforms, redistributive justice, corporate social responsibility, public ownership and control, the democratic accountability of public communications, work for all, fair wages, universal insurance, building capability, regulatory reform, the social economy, and other aspects of the economy organised for meeting needs and spreading rewards, are all part and parcel of a much needed new politics of diversity. It is through such reforms that future growth can be directed to the many and not only the few, and for outcomes that address envy and enmity. Europe's political classes seem to have forgotten this link, made so clear after the war in the effort made by states and progressive movements to repair the economy and the commons as the way forward for both prosperity and solidarity.

This letter is a call to intervene, to revive an old tradition in Europe to question, to dissent. It proposes that living with difference in Europe should be seen as an opportunity to face the future together, in mutual respect.

Forum of Concerned Citizens of Europe

JOHN DEVOLLE/GETTY IMAGES
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Fitter, dumber, more productive

How the craze for Apple Watches, Fitbits and other wearable tech devices revives the old and discredited science of behaviourism.

When Tim Cook unveiled the latest operating system for the Apple Watch in June, he described the product in a remarkable way. This is no longer just a wrist-mounted gadget for checking your email and social media notifications; it is now “the ultimate device for a healthy life”.

With the watch’s fitness-tracking and heart rate-sensor features to the fore, Cook explained how its Activity and Workout apps have been retooled to provide greater “motivation”. A new Breathe app encourages the user to take time out during the day for deep breathing sessions. Oh yes, this watch has an app that notifies you when it’s time to breathe. The paradox is that if you have zero motivation and don’t know when to breathe in the first place, you probably won’t survive long enough to buy an Apple Watch.

The watch and its marketing are emblematic of how the tech trend is moving beyond mere fitness tracking into what might one call quality-of-life tracking and algorithmic hacking of the quality of consciousness. A couple of years ago I road-tested a brainwave-sensing headband, called the Muse, which promises to help you quiet your mind and achieve “focus” by concentrating on your breathing as it provides aural feedback over earphones, in the form of the sound of wind at a beach. I found it turned me, for a while, into a kind of placid zombie with no useful “focus” at all.

A newer product even aims to hack sleep – that productivity wasteland, which, according to the art historian and essayist Jonathan Crary’s book 24/7: Late Capitalism and the Ends of Sleep, is an affront to the foundations of capitalism. So buy an “intelligent sleep mask” called the Neuroon to analyse the quality of your sleep at night and help you perform more productively come morning. “Knowledge is power!” it promises. “Sleep analytics gathers your body’s sleep data and uses it to help you sleep smarter!” (But isn’t one of the great things about sleep that, while you’re asleep, you are perfectly stupid?)

The Neuroon will also help you enjoy technologically assisted “power naps” during the day to combat “lack of energy”, “fatigue”, “mental exhaustion” and “insomnia”. When it comes to quality of sleep, of course, numerous studies suggest that late-night smartphone use is very bad, but if you can’t stop yourself using your phone, at least you can now connect it to a sleep-enhancing gadget.

So comes a brand new wave of devices that encourage users to outsource not only their basic bodily functions but – as with the Apple Watch’s emphasis on providing “motivation” – their very willpower.  These are thrillingly innovative technologies and yet, in the way they encourage us to think about ourselves, they implicitly revive an old and discarded school of ­thinking in psychology. Are we all neo-­behaviourists now?

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The school of behaviourism arose in the early 20th century out of a virtuous scientific caution. Experimenters wished to avoid anthropomorphising animals such as rats and pigeons by attributing to them mental capacities for belief, reasoning, and so forth. This kind of description seemed woolly and impossible to verify.

The behaviourists discovered that the actions of laboratory animals could, in effect, be predicted and guided by careful “conditioning”, involving stimulus and reinforcement. They then applied Ockham’s razor: there was no reason, they argued, to believe in elaborate mental equipment in a small mammal or bird; at bottom, all behaviour was just a response to external stimulus. The idea that a rat had a complex mentality was an unnecessary hypothesis and so could be discarded. The psychologist John B Watson declared in 1913 that behaviour, and behaviour alone, should be the whole subject matter of psychology: to project “psychical” attributes on to animals, he and his followers thought, was not permissible.

The problem with Ockham’s razor, though, is that sometimes it is difficult to know when to stop cutting. And so more radical behaviourists sought to apply the same lesson to human beings. What you and I think of as thinking was, for radical behaviourists such as the Yale psychologist Clark L Hull, just another pattern of conditioned reflexes. A human being was merely a more complex knot of stimulus responses than a pigeon. Once perfected, some scientists believed, behaviourist science would supply a reliable method to “predict and control” the behaviour of human beings, and thus all social problems would be overcome.

It was a kind of optimistic, progressive version of Nineteen Eighty-Four. But it fell sharply from favour after the 1960s, and the subsequent “cognitive revolution” in psychology emphasised the causal role of conscious thinking. What became cognitive behavioural therapy, for instance, owed its impressive clinical success to focusing on a person’s cognition – the thoughts and the beliefs that radical behaviourism treated as mythical. As CBT’s name suggests, however, it mixes cognitive strategies (analyse one’s thoughts in order to break destructive patterns) with behavioural techniques (act a certain way so as to affect one’s feelings). And the deliberate conditioning of behaviour is still a valuable technique outside the therapy room.

The effective “behavioural modification programme” first publicised by Weight Watchers in the 1970s is based on reinforcement and support techniques suggested by the behaviourist school. Recent research suggests that clever conditioning – associating the taking of a medicine with a certain smell – can boost the body’s immune response later when a patient detects the smell, even without a dose of medicine.

Radical behaviourism that denies a subject’s consciousness and agency, however, is now completely dead as a science. Yet it is being smuggled back into the mainstream by the latest life-enhancing gadgets from Silicon Valley. The difference is that, now, we are encouraged to outsource the “prediction and control” of our own behaviour not to a benign team of psychological experts, but to algorithms.

It begins with measurement and analysis of bodily data using wearable instruments such as Fitbit wristbands, the first wave of which came under the rubric of the “quantified self”. (The Victorian polymath and founder of eugenics, Francis Galton, asked: “When shall we have anthropometric laboratories, where a man may, when he pleases, get himself and his children weighed, measured, and rightly photographed, and have their bodily faculties tested by the best methods known to modern science?” He has his answer: one may now wear such laboratories about one’s person.) But simply recording and hoarding data is of limited use. To adapt what Marx said about philosophers: the sensors only interpret the body, in various ways; the point is to change it.

And the new technology offers to help with precisely that, offering such externally applied “motivation” as the Apple Watch. So the reasoning, striving mind is vacated (perhaps with the help of a mindfulness app) and usurped by a cybernetic system to optimise the organism’s functioning. Electronic stimulus produces a physiological response, as in the behaviourist laboratory. The human being herself just needs to get out of the way. The customer of such devices is merely an opaquely functioning machine to be tinkered with. The desired outputs can be invoked by the correct inputs from a technological prosthesis. Our physical behaviour and even our moods are manipulated by algorithmic number-crunching in corporate data farms, and, as a result, we may dream of becoming fitter, happier and more productive.

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The broad current of behaviourism was not homogeneous in its theories, and nor are its modern technological avatars. The physiologist Ivan Pavlov induced dogs to salivate at the sound of a bell, which they had learned to associate with food. Here, stimulus (the bell) produces an involuntary response (salivation). This is called “classical conditioning”, and it is advertised as the scientific mechanism behind a new device called the Pavlok, a wristband that delivers mild electric shocks to the user in order, so it promises, to help break bad habits such as overeating or smoking.

The explicit behaviourist-revival sell here is interesting, though it is arguably predicated on the wrong kind of conditioning. In classical conditioning, the stimulus evokes the response; but the Pavlok’s painful electric shock is a stimulus that comes after a (voluntary) action. This is what the psychologist who became the best-known behaviourist theoretician, B F Skinner, called “operant conditioning”.

By associating certain actions with positive or negative reinforcement, an animal is led to change its behaviour. The user of a Pavlok treats herself, too, just like an animal, helplessly suffering the gadget’s painful negative reinforcement. “Pavlok associates a mild zap with your bad habit,” its marketing material promises, “training your brain to stop liking the habit.” The use of the word “brain” instead of “mind” here is revealing. The Pavlok user is encouraged to bypass her reflective faculties and perform pain-led conditioning directly on her grey matter, in order to get from it the behaviour that she prefers. And so modern behaviourist technologies act as though the cognitive revolution in psychology never happened, encouraging us to believe that thinking just gets in the way.

Technologically assisted attempts to defeat weakness of will or concentration are not new. In 1925 the inventor Hugo Gernsback announced, in the pages of his magazine Science and Invention, an invention called the Isolator. It was a metal, full-face hood, somewhat like a diving helmet, connected by a rubber hose to an oxygen tank. The Isolator, too, was designed to defeat distractions and assist mental focus.

The problem with modern life, Gernsback wrote, was that the ringing of a telephone or a doorbell “is sufficient, in nearly all cases, to stop the flow of thoughts”. Inside the Isolator, however, sounds are muffled, and the small eyeholes prevent you from seeing anything except what is directly in front of you. Gernsback provided a salutary photograph of himself wearing the Isolator while sitting at his desk, looking like one of the Cybermen from Doctor Who. “The author at work in his private study aided by the Isolator,” the caption reads. “Outside noises being eliminated, the worker can concentrate with ease upon the subject at hand.”

Modern anti-distraction tools such as computer software that disables your internet connection, or word processors that imitate an old-fashioned DOS screen, with nothing but green text on a black background, as well as the brain-measuring Muse headband – these are just the latest versions of what seems an age-old desire for technologically imposed calm. But what do we lose if we come to rely on such gadgets, unable to impose calm on ourselves? What do we become when we need machines to motivate us?

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It was B F Skinner who supplied what became the paradigmatic image of ­behaviourist science with his “Skinner Box”, formally known as an “operant conditioning chamber”. Skinner Boxes come in different flavours but a classic example is a box with an electrified floor and two levers. A rat is trapped in the box and must press the correct lever when a certain light comes on. If the rat gets it right, food is delivered. If the rat presses the wrong lever, it receives a painful electric shock through the booby-trapped floor. The rat soon learns to press the right lever all the time. But if the levers’ functions are changed unpredictably by the experimenters, the rat becomes confused, withdrawn and depressed.

Skinner Boxes have been used with success not only on rats but on birds and primates, too. So what, after all, are we doing if we sign up to technologically enhanced self-improvement through gadgets and apps? As we manipulate our screens for ­reassurance and encouragement, or wince at a painful failure to be better today than we were yesterday, we are treating ourselves similarly as objects to be improved through operant conditioning. We are climbing willingly into a virtual Skinner Box.

As Carl Cederström and André Spicer point out in their book The Wellness Syndrome, published last year: “Surrendering to an authoritarian agency, which is not just telling you what to do, but also handing out rewards and punishments to shape your behaviour more effectively, seems like undermining your own agency and autonomy.” What’s worse is that, increasingly, we will have no choice in the matter anyway. Gernsback’s Isolator was explicitly designed to improve the concentration of the “worker”, and so are its digital-age descendants. Corporate employee “wellness” programmes increasingly encourage or even mandate the use of fitness trackers and other behavioural gadgets in order to ensure an ideally efficient and compliant workforce.

There are many political reasons to resist the pitiless transfer of responsibility for well-being on to the individual in this way. And, in such cases, it is important to point out that the new idea is a repackaging of a controversial old idea, because that challenges its proponents to defend it explicitly. The Apple Watch and its cousins promise an utterly novel form of technologically enhanced self-mastery. But it is also merely the latest way in which modernity invites us to perform operant conditioning on ourselves, to cleanse away anxiety and dissatisfaction and become more streamlined citizen-consumers. Perhaps we will decide, after all, that tech-powered behaviourism is good. But we should know what we are arguing about. The rethinking should take place out in the open.

In 1987, three years before he died, B F Skinner published a scholarly paper entitled Whatever Happened to Psychology as the Science of Behaviour?, reiterating his now-unfashionable arguments against psychological talk about states of mind. For him, the “prediction and control” of behaviour was not merely a theoretical preference; it was a necessity for global social justice. “To feed the hungry and clothe the naked are ­remedial acts,” he wrote. “We can easily see what is wrong and what needs to be done. It is much harder to see and do something about the fact that world agriculture must feed and clothe billions of people, most of them yet unborn. It is not enough to advise people how to behave in ways that will make a future possible; they must be given effective reasons for behaving in those ways, and that means effective contingencies of reinforcement now.” In other words, mere arguments won’t equip the world to support an increasing population; strategies of behavioural control must be designed for the good of all.

Arguably, this authoritarian strand of behaviourist thinking is what morphed into the subtly reinforcing “choice architecture” of nudge politics, which seeks gently to compel citizens to do the right thing (eat healthy foods, sign up for pension plans) by altering the ways in which such alternatives are presented.

By contrast, the Apple Watch, the Pavlok and their ilk revive a behaviourism evacuated of all social concern and designed solely to optimise the individual customer. By ­using such devices, we voluntarily offer ourselves up to a denial of our voluntary selves, becoming atomised lab rats, to be manipulated electronically through the corporate cloud. It is perhaps no surprise that when the founder of American behaviourism, John B Watson, left academia in 1920, he went into a field that would come to profit very handsomely indeed from his skills of manipulation – advertising. Today’s neo-behaviourist technologies promise to usher in a world that is one giant Skinner Box in its own right: a world where thinking just gets in the way, and we all mechanically press levers for food pellets.

This article first appeared in the 18 August 2016 issue of the New Statesman, Corbyn’s revenge