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Pepe Le Pen: Can the alt-right really "meme" Marine Le Pen to victory?

Underneath the irony, is there any truth in the claims that memes can swing an election? 

Betteridge’s law of headlines states that any headline that ends in a question mark can be answered succinctly by the word “no”. As an addition, I’d like to suggest that if you add the word “meme” into the very same headline, you’ll most likely get a few four letter words in response as well.

Memes aren’t taken very seriously – which is fair enough, because they’re memes. But over the last year, viral images have been "weaponised" by various internet fringes to become, whether you like it or not, a political tool. “We actually elected a meme as president,” wrote a user on the forum 4Chan’s controversial /pol/ board after Donald Trump’s election win. This was an example of what 4Channers call (somewhat ironically) “meme magic”– creating memes that rise up out of the internet to have real-life consequences.

These same fringes of the alt-right are now trying to use meme magic to secure the victory of National Front leader Marine Le Pen in the French presidential elections. And why wouldn’t they? Events in 2016 have made memes a valid political tool. When the Anti-Defamation League declared Pepe the Frog a hate symbol in September last year, meme magic got real. Fast.

Enter Pepe Le Pen (or, in some circles, Le PenPe). Alt-right groups are now memifying the presidential hopeful to resemble Pepe the Frog. “They’re trying to get the LePenPe squad ready, 100 per cent,” an insider of a right-wing Facebook group told me. “We’re gonna meme Marine Le Pen into office,” wrote a user on the group.

It’s undeniable that at first glance all of this falls on the high end of the “completely ridiculous” scale. Even those on 4Chan argue about whether they’re being ironic or not. Yet though memes can’t take sole responsibility for securing Trump’s place as the 45th leader of the free world, they undoubtedly had a part to play. Firstly, the left’s mockery of Trump via memes gave him far too much attention in the early days of his campaign, and then the right kicked off what they now call “The Great Meme War” – the use of viral images to sway popular opinion.

Images are funny, but memes become potent when they have a message too. As Buzzfeed News reported last month, online chatrooms are forming where Americans can learn about European culture in order to create more effective memes. By using different templates and giving one another advice, Buzzfeed argued the “trolls [could] appear French without actually needing to speak French".

Indeed, memes with messages – however flippant – are undeniably the new propaganda poster. Think of the right-wingers pasting images of refugees and terrorists side-by-side, and left-wingers using images to claim children were handcuffed because of Trump's "Muslim ban". There are no statistics for the number of people who get their political views from viral images but it’s safe to say – judging by Likes and Shares alone – that they have an effect. This kind of propaganda poster doesn't even require sellotape to stick. 

Many of these memes might not make their way out of the groups that contain them (such as 4Chan's /pol/ and Reddit's r/Le_Pen). But that doesn't make them any less significant. In the past, ex-4Channers have spoken out about using the forum slowly made them more racist and sexist. The radicalisation of the vulnerable, in turn, effects the political world.

The other danger, of course, is the media taking these ironic memes too seriously. The declaration that Pepe was a "white supremacist" symbol gave alt-right meme-makers both legitimacy and something to laugh about. It is foolish to lend "Pepe Le Pens" status they do not deserve. Such a premature response has its own consequences - even if Le Pen doesn't win in May, the trolls do.

These are the real ways, then, that memes can sway an election. Of course, there is some survivorship bias at work here. 4Chan can claim they helped Trump to win because, well, Trump won. The same will happen with Le Pen. If she wins, they can claim responsibility, if not, they can go back to adding MS Paint swastikas to frogs.

So can Le Pen really be memed to victory? Screw you, Betteridge. The answer is “maybe”. 

Amelia Tait is a technology and digital culture writer at the New Statesman.

Photo: Getty
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Move objects with your mind – telekinesis is coming to a human brain near you

If a user puts on the Neurable headset, they can move virtual objects with their thoughts. 

On 30 July, a blog post on Medium by Michael Thompson, the vice-president of Boston-based start-up Neurable, said his company had perfected a kind of technology which would be “redrawing the boundaries of human experience”. 

Neurable had just fulfilled the pipe dreams of science fiction enthusiasts and video game fanboys, according to Thompson – it had created a telekinetic EEG strap. In plain English, if a user puts on the Neurable headset, and plays a specially-designed virtual reality video game, they can move virtual objects with their thoughts. 

Madrid-based gaming company eStudioFuture collaborated with Neurable to create the game, Awakening. In it, the user breaks out of a government lab, battles robots and interacts with objects around them, all hands-free with Neurable's headset. Awakening debuted at SIGGRAPH, a computer graphics conference in Boston, where it was well received by consumers and investors alike.

The strap (or peripheral, as it’s referred to) works by modifying the industry standard headset of oversized goggles. Neurable's addition has a comb-like structure that reaches past your hair to make contact with the scalp, then detects brain activity via electroencephalogram (EEG) sensors. These detect specific kinds of neural signals. Thanks to a combination of machine-learning software and eye-tracking technology, all the user of the headset has to do is think the word “grab”, and that object will move – for example, throwing a box at the robot trying to stop you from breaking out of a government lab. 

The current conversation around virtual reality, and technologies like it, lurches between optimism and cynicism. Critics have highlighted the narrow range of uses that the current technology is aimed at (think fun facial filters on Snapchat). But after the debut of virtual reality headsets Oculus Rift and HTC Vive at 2016’s Game Developers conference, entrepreneurs are increasingly taking notice of virtual reality's potential to make everyday life more convenient.

Tech giants such as Microsoft, Facebook and Google have all been in on the game since as far back as 2014, when Facebook bought Oculus (of Oculus Rift). Then, in 2016, Nintendo and Niantic (an off-shoot from Google) launched Pokémon Go. One of Microsoft’s leading technical fellows, Alex Kipman, told Polygon that distinctions between virtual reality, augmented reality and mixed reality were arbitrary: "At the end of the day, it’s all on a continuum." 

Oculus’s Jason Rubin has emphasised the potential that VR has to make human life that much more interesting or efficient. Say that you're undergoing a home renovation – potentially, with VR technology, you could pop on your headset and see a hologram of your living room. You could move your virtual furniture around with minimal effort, and then do exactly the same in reality – in half the time and effort. IKEA already offers a similar service in store – imagine being able to do it yourself.

Any kind of experience that is in part virtual reality – from video games to online tours of holiday destinations to interactive displays at museums – will become much more immersive.

Microsoft’s Hololens is already being trialled at University College London Hospital, where students can study detailed holograms of organs, and patients can get an in-depth look at their insides projected in front of them (Hololens won’t be commercially available for a while.) Neurable's ambitions go beyond video games – its headset was designed by neuroscientists who had spent years working in neurotechnology. It offers the potential for important scientific and technological breakthroughs in areas such as prosthetic limbs. 

Whether it was a childhood obsession with Star Wars or out of sheer laziness, as a society, we remain fascinated by the thought of being able to move objects with our minds. But in actual realityVR and similar technologies bring with them a set of prickly questions.

Will students at well-funded schools be able to get a more in-depth look at topography in a geography lesson through VR headsets than their counterparts elsewhere? Would companies be able to maintain a grip on what people do in virtual reality, or would people eventually start to make their own (there are already plenty of DIY tutorials on the internet)? Will governments be able to regulate and monitor the use of insidious technology like augmented reality or mixed reality, and make sure that it doesn't become potentially harmful to minors or infringe on privacy rights? 

Worldwide spending on items such as virtual reality headsets and games is forecast to double every year until 2021, according to recent figures. Industry experts and innovators tend to agree that it remains extremely unlikely you’ll walk into someone examining a hologram on the street. All the same, VR technology like Neurable’s is slowly creeping into the fabric of our lived environment.