May the force not be with you: Sandra Bullock goes for a spacewalk in Gravity. Photo: Warner Bros
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# In search of the notorious Big G: why we still know so little about gravity

Gravity is pathetic and so is our understanding of it.

Gravity is pathetic. The Oscar statuette, for instance, has a mass of 3.85 kilograms but it is pulled down to earth by a force so weak that you can buy a £2.99 fridge magnet that can beat it. It’s shameful that the gravitational pull of the entire earth can be overcome by a cheap piece of magnetised steel.

Gravity is by far the weakest of the fundamental forces of nature (the fridge magnet puts the far stronger electromagnetic force to work). It is so weak that its strength is proving difficult to measure accurately. In late February, while Alfonso Cuarón, the director of the sci-fi film Gravity, was on tenterhooks waiting for the Oscars result, the world’s experts on gravity assembled just outside Milton Keynes in an attempt to sort out this most embarrassing problem.

Numbers such as the strength of gravity, the speed of light and the charge on an electron are known to physicists as the “fundamental constants”. They are in some ways the sticking plaster of physics. We can explain the origin of most things but we know the values of the fundamental constants only by measuring them – there is no way to work them out from a theory.

These days, most are very well defined – but not gravity. It is the only fundamental constant for which our uncertainty over its value has got worse over the years.

The gravitational constant is sometimes known as “Big G”. This differentiates it from “little g”, which describes how fast things accelerate towards Planet Earth when free to fall. The first accurate measurement of Big G was made in 1798. Henry Cavendish used a torsion balance, a device in which two lead weights are attached to the ends of a metal bar. The bar hangs horizontally by a metal wire attached to its midpoint. Cavendish then brought other weights close to one of the lead weights and measured how much the gravitational attraction between the weights twisted the wire. From that measurement, he calculated the strength of gravity.

Cavendish’s accuracy was five parts in 1,000. Over 200 years later, our accuracy stands at roughly one part in 10,000. Given that modern measurements use lasers and electronic devices and Cavendish used a mirror and a candle, it hardly counts as a great improvement.

What’s worse is that our measurements of Big G are getting less accurate. The latest measurement, reported at the end of last year, reduced the overall value by 66 parts per million but the uncertainty
of the value increased from 100 parts per million to 120 parts per million.

The measurement was taken by Terry Quinn, emeritus director of the International Bureau of Weights and Measures in Paris. At its meeting in February, he argued that it was time researchers admitted that everyone must be making some basic errors in their method and that they should give up on making any more unilateral measurements.

The experts now agree that future experiments seeking the value of Big G will be done in big collaborations, with the proposals for equipment and methodology being scrutinised by everyone in advance to minimise the chance of further embarrassment.

It will, they say, mimic the way that researchers worked together to find the Higgs boson. That gave us the secret of mass: the hope is that if the physicists all pull together, they can finally work out exactly what size of force brings that mass down to earth.

Michael Brooks holds a PhD in quantum physics. He writes a weekly science column for the New Statesman, and his most recent book is At the Edge of Uncertainty: 11 Discoveries Taking Science by Surprise.

This article first appeared in the 05 March 2014 issue of the New Statesman, Putin's power game

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# The second coming of Gordon Ramsay

A star is reborn.

It would be a lie to say that Gordon Ramsay ever disappeared. The celebrity chef made his television debut in 1997 and went on to star in shows in 1998, 2001, 2004, 2005, 2006, 2007, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, and 2017. There hasn’t been a lull in Ramsay’s career, which has arguably gone from strength to strength. In 2000, he was cooking for Vladimir Putin and Tony Blair – in 2008, he ate the raw heart of a dead puffin.

Left: Gordon Ramsay shaking hands with Vladimir Putin. Right: Gordon Ramsay hugging a puffin (different from the one he ate).

Yet we are, undeniably, in the middle of a Ramsay renaissance. How? How could a man that conquered the last twenty years of cookery-based television have an upsurge in popularity? There are only so many television channels – so many amateur donkey chefs. Wrong. The internet has enabled a Ramsay resurgence, the second act of a play overflowing with blood, sweat, and French onion soup.

Wow.

We all, of course, know about Gordon’s Twitter account. Although started in 2010, the social media profile hit the headlines in February this year when Ramsay began rating food cooked by the world’s amateur-amateur chefs. But other elements of Ramsay’s internet celebrity are more miraculous and mysterious.

His official YouTube channel uploads, on average, three videos a week. Decades old clips from Kitchen Nightmares accumulate over three million views in as many days. A 15,000 follower-strong Facebook fan page for the show – which premiered in 2007 and ended in 2014 – was set up on 19 June 2017.

Wow, wow, wow, wow. Wow.

A Google Trends graph showing an April 2017 surge in Ramsay's popularity, after a decline in 2014.

What makes a meme dank? Academics don’t know. What is apparent is that a meme parodying Gordon Ramsay’s fury over missing lamb sauce (first aired on Hell’s Kitchen in 2006) had a dramatic upsurge in popularity in December 2016. This is far from Gordon’s only meme. Image macros featuring the star are captioned with fictitious tirades from the chef, for example: “This fish is so raw… it’s still trying to find Nemo”. A parody clip from The Late Late Show with James Cordon in which Ramsay calls a woman an “idiot sandwich” has been watched nearly five million times on YouTube.

And it is on YouTube where Ramsay memes most thrive. The commenters happily parrot the chef’s most memable moments, from “IT’S RAW” to the more forlorn “fuck me” after the news something is frozen. “HELLO MY NAME IS NINOOOOO!” is an astonishingly popular comment, copied from a clip in which a Kitchen Nightmares participant mocks his brother. If you have not seen it – you should.

But what does all this mean for Ramsay’s career? His YouTube channel and Facebook page are clearly meticulously managed by his team – who respond to popular memes by clipping and cutting new videos of classic Ramsay shows. Although this undoubtedly earns a fortune in ad revenue, Ramsay’s brand has capitalised on his internet fame in more concrete ways. The chef recently voiced Gordon Ramsay Dash, a mobile game by Glu Games Inc in which you can cook with the star and he will berate or praise you for your efforts. Ten bars of gold – which are required to get upgrades and advance in the game – cost 99p.

Can other celebrity chefs learn from Ramsay? A generation will never forgive that twisted, golden piece of meat, Jamie Oliver, for robbing them of their lunch time Turkey Twizzlers. But beyond this, the internet’s love is impossible to game. Any celebrity who tried to generate an online following similar to Ramsay’s would instantly fail. Ramsay’s second coming is so prolific and powerful because it is completely organic. In many ways, the chef is not resposible for it.

In truth, the Ramsay renaissance only worked because it was - though the chef himself would not want to admit it - completely raw.

Amelia Tait is a technology and digital culture writer at the New Statesman.