Why Comet Ison is not an epic fail

Who’d be a comet in this era of rolling news coverage and internet commentary?

Who’d be a comet in this era of rolling news coverage and internet commentary? Errant celebrities and under-performing footballers have suffered less criticism, uninformed speculation and unwanted exposure.

The pressure has been on for Comet Ison. After being hailed as the “comet of the century” by various media sources for months, the Huffington Post pulled no punches a few weeks ago, with a headline declaring that the disappointing comet “Fails to dazzle so far”. Even New Scientist had to grit its teeth to get through a period of waning faith: “Until last week, it looked like Ison might be a total dud,” the magazine reported. A couple of weeks ago, the Independent grudgingly acknowledged that things might be looking up: “Comet ISON, the much anticipated ‘comet of the century’, is finally beginning to live up to its reputation.”

Even NASA has been known to trash-talk comets. Remember 2011’s Comet Elenin? Following a spate of predictions that Elenin would be responsible for calamity on Earth, NASA representatives were quick to burst its celebrity bubble. After Elenin disintegrated in the sun’s heat, the “icy dirtball” broke up into a “trail of piffling particles” making an “unexceptional swing” through the inner solar system, according to a NASA expert. It was “gone and should be forgotten”.

They might soon say the same about Ison. Yesterday the comet came within three quarters of a million miles of the sun’s surface, and was exposed to the full force of solar heating. It appeared to break up under the pressure, and the European Space Agency declared it dead. But now it has reappeared, diminished but triumphant, like an icy Obi-Wan. It’s no longer going to be the comet of the century, though.

NASA’s observing campaign for Ison distanced itself from that epithet long ago. The Comet Ison observing campaign has noted that Comet Elenin was “ridiculously over-hyped”, and were determined that their comet shouldn’t suffer the same fate. The tremendous number of observations and science data we have already recorded from Ison means that, even with the fizzled-out hopes, labelling it an epic fail is “particularly harsh” according to the NASA campaign’s site. Scientists only discovered ISON last September, and have scrambled to assemble missions that will photograph and analyse it. Scientists want to study the comet for clues to the conditions in the Oort cloud, a sphere of icy rocks in the outer regions of the solar system. This is where most of the comets we see are thought to originate.

Ison’s final indignity will come thanks to the many scientific instruments in space; there is no danger of the comet escaping unpapped. This week its fate will be caught by no fewer than eight space-based cameras. Out there, no one can hear you scream, but everyone can see you burn bright - or fall apart.
 

Another celebrity, comet Hale-Bopp appears in the sky over Merrit Island, Florida in 1997. Photo:Getty.

Michael Brooks holds a PhD in quantum physics. He writes a weekly science column for the New Statesman, and his most recent book is At the Edge of Uncertainty: 11 Discoveries Taking Science by Surprise.

This article first appeared in the 27 November 2013 issue of the New Statesman, The North

PewDiePie
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"Death to all Jews": Why Disney dropped YouTube's biggest star PewDiePie

The Minecraft vlogger turned internet celebrity's taste for shock comedy was too much for the family-focused corporation. 

Disney has cut ties with YouTube’s most-subscribed star after he paid two Sri Lankan men five dollars to hold up a sign that read “DEATH TO ALL JEWS”.

Feel free to read that sentence again, it’s not going anywhere.

A still from PewDiePie's video, via YouTube

PewDiePie, real name Felix Kjellberg, has over 53 million subscribers on YouTube, where his videos about gaming earned him over $15m last year. The 27-year-old, whose content is popular with children, came under fire this month after the Wall Street Journal investigated anti-Semitic comments in his videos. In one video, a man dressed as Jesus says “Hitler did absolutely nothing wrong”, while in another Kjellberg used freelance marketplace Fiverr to pay two men to hold up the offensive sign. The videos have since been deleted.

Jumpcut.

The Walt Disney Company became affiliated with PewDiePie after they bought Maker Studios, a network of YouTube stars, for nearly $1bn in 2014. Following the WSJ’s investigation, Maker dropped the star, stating: “Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate. Maker Studios has made the decision to end our affiliation with him going forward.”

When you sack a YouTube Star, makes no difference who they are.

Via Wall Street Journal

But why should the story stop there? Neo-nazi website The Daily Stormer are now defending PewDiePie, while the notoriously politically-incorrect 4Chan forum /pol/ have called him “our guy”.  

In his defence, Kjellberg wrote a blog post denying an affiliation with anti-Semitic groups and explained his actions, writing: “I was trying to show how crazy the modern world is, specifically some of the services available online.” In a video last December the star also said: "It's extremely annoying how I can't make jokes on my channel without anyone quoting it as actual facts, like something I actually said", before dressing as a soldier and listening to one of Hitler's speeches while smiling. 

Pause.

(If all of this sounds familiar, recall when disgraced YouTuber Sam Pepper claimed a video in which he groped unsuspecting females was a “social experiment”).

Play.

And yet the story still isn’t over. Disney have learned a hard lesson about assuming that YouTubers are the squeaky clean fairy-tale princes and princesses they often appear to be. Shay Butler, one of the original founders of Maker Studios, yesterday quit the internet after it was alleged he sent sexual messages to a cam girl via Twitter.

Butler is one of the original "family vloggers", and has spent nine years uploading daily videos of his five children to YouTube. A practicing Mormon, Butler has become emblematic of family values on the site. “My heart is sick,” he wrote on Twitter, neither confirming nor denying the allegations of his infidelity, “I have struggled with alcoholism for years… My purpose is to rehab.” 

The result is a very dark day for YouTube, which has now dropped Kjellberg from its premier advertising network, Google Preferred, and cancelled the second series of the star's reality show, Scare PewDiePie

Amelia Tait is a technology and digital culture writer at the New Statesman.