What Nokia should do next

Rather than mimicking Apple or Samsung smartphones in North America and Europe, Nokia should look through its archives - and to its success in Africa - for inspiration.

In the end, I decommissioned my £10 Nokia 1100 out of vanity three years ago. It had survived countless mishaps, including one memorable death-defying dive into a cup of hot tea. Unlike my iPhone, its battery could trundle along for at least a week and no app could be more useful than its built-in torch during a power cut.
 
After Microsoft announced its purchase of Nokia’s mobile phone business for £4.7bn on 3 September, analysts made much of the Finnish firm’s struggles to compete with Samsung and Apple in the smartphone market. But what if, rather than focusing on its weaknesses, the phone giant had the confidence to play to its strengths? Nokia is still the market leader in emerging economies, especially across Africa. The Nokia 1100 was one of the world’s bestselling phones, with a quarter of a billion sold globally, and these cheap, reliable handsets continue to transform the way some of the world’s poorest people live and work.
 
There are now more mobile phone users in Africa than in North America or Europe, the World Bank reported in 2012, but unlike in developed economies there’s still plenty of room for growth. World Bank figures also show that market saturation varies from 28, 38 and 48 mobile phone subscribers per 1,000 people in Eritrea, the Central African Republic and Ethiopia, respectively, to 1,049.2 per 1,000 in the Seychelles. Phone-makers may have to expect low margins when selling to some of the poorest, but there is money to be made in low-cost, highvolume goods.
 
Nokia’s sturdy feature phones don’t attract the same hype as the latest Apple product but African consumers make considerable sacrifices for their mobile phones. According to research conducted by iHub, a Nairobi-based tech community, phone users in Kenya are willing to forgo meals, or walk home instead of taking the bus, to save for phone credit. Phones such as the Nokia 1100 are comparatively low-tech but across emerging economies they have proved arguably more valuable, and certainly more transformative, than any other modern tech gadget.
 
For millions of Africans without bank accounts, mobile money transfer companies such as Kenya’s M-Pesa are overhauling the way many do business and are plugging gaps in the continent’s weak financial infrastructure. The research firm Gartner predicts that mobile payments will rise to $235.4bn by 2013 – and even my old Nokia can be used to transfer funds. Volatile currencies, repressive financial regulation and low bank penetration have led to mobile phone minutes being used as currency in African countries as diverse as Egypt, Nigeria and Zimbabwe.
 
Mobile phones are being used in all sorts of innovative ways, whether by offering crop insurance to Kenyan farmers via M-Pesa, or linking health workers in rural Mali to health-care experts to assist in proper diagnosis.
 
Even in Africa, demand for the Nokia 1100 won’t last. The company’s sales across the continent are declining. Nokia’s challenge now is to use its market clout to lead the way in low-cost smartphones designed for the African market, and its competitors aren’t just Apple and Samsung, but home-grown African companies such as Mi-Fone, headquartered in Mauritius.
 
Perhaps, rather than mimicking Apple or Samsung smartphones, Nokia should look through its archives for inspiration – a long battery life and sturdy design will be essential to a bestselling, lowcost smartphone, and a built-in torch would be wonderful.
Relics from another age: discarded Nokia mobile phones. Image: Getty

Sophie McBain is a freelance writer based in Cairo. She was previously an assistant editor at the New Statesman. She is on Twitter as @SEMcBain.

This article first appeared in the 16 September 2013 issue of the New Statesman, Syria: The deadly stalemate

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Anita Sarkeesian: “I don’t like the words ‘troll’ and ‘bully’”

The media critic and GamerGate target tells the Guardian that online harassers need a rebrand.

Anita Sarkeesian has been under attack for an entire year. She has received bomb threats, rape threats, gun threats, and threats that events she was due to speak at would be attacked. Her home address was circulated in online gaming communities. Her crime? She started a Kickstarter campaign for her YouTube channel, Feminist Frequency, to fund a series called “Tropes vs Women in Video Games”, which catalogues the sexist stereotypes and attitudes in gaming. 

So overall, it's pretty unsurprising that Sarkeesian doesn't call her attackers "trolls" or "bullies", with their comfy associations of schoolyards and fairytale bridges. 

Speaking in an interview with Jessica Valenti, published in the Guardian this weekend, Sarkeesian explains her reasoning:

“I don’t like the words ‘troll’ and ‘bully’ – it feels too childish. This is harassment and abuse."

She also implies that these words tie into a delusion entertained by some of the men themselves – that the abuse is just a bit of fun. Yet whatever the intent, Sarkeesian argues, “it still perpetuates all of the harmful myths attached to that language and those words”.

The interview also covers GamerGate controversy as a whole and Sarkeesian’s rise to prominence as someone willing to speak publicly about the abuse she has receved. As she points out, however,

“There are a lot of people who are being targeted who don’t get the attention I do. Women of colour and trans women, in particular, are not getting media attention and not getting the support they need.”

Barbara Speed is a technology and digital culture writer at the New Statesman and a staff writer at CityMetric.