YouTube at 8: A journey to the centre of the internet meme

Five things we now know.

The first YouTube clip is eight years old this week. I thought I’d write a brief note detailing some of the things I think of when I think of YouTube. Here are five things that came to my mind:

1. Trolling

One of the things that YouTube is often linked with is trolling – the practice (or the art) of being mean or controversial to get a reaction. The rest of the media, particularly non web-native media outlets, love to talk about trolling because it suits particular techno-dystopian narratives and it relates to things like cyber-bullying (or bullying in general). At its worst trolling is of course very damaging and is often implicated in tragic stories where bullying has got out of hand. YouTube is like the Premier League of trolling: nothing good comes from reading YouTube comments.

2. The YouTube generation

I hear these words a lot – a few months ago Wired ran a big feature on it, and last week the Guardian wrote a rather gushing piece about the YouTube generation too. Commentary on the YouTube generation is focussed around a strand of youth produced and youth oriented YouTube channels. The YouTube generation tends to be presented as evidence of a major disruption in media production and consumption which reduces to “the kids like making and watching their own TV”.

At the heart of the YouTube generation lies a number of prominent video bloggers who discuss their personal and cultural lives in pieces to (web) camera. For various reasons these few have risen to be the most watched and the most talked about (the talking and the watching fuelling one another) and this begins to afford them the opportunity to make money. The bedroom producer, like the Internet Troll, is a bankable character for a feature writer and so these video bloggers have become of interest to the wider media. Discussion of this blogging sub-culture in wider media tends to be simplistic, overlooking the wider picture: the video bloggers’ successes are offered as indicative not of a sub-culture but of an homogenised, monolithic youth culture and video blogging is presented as being the sum total of those young peoples’ media lives. In fact youth engagement with television, radio, music, and many other aspects of cultural life remains full and diverse. Kids who engage with YouTube content are also doing other things. They are consuming long form video content (films, TV) they are going to gigs, performing in bands and buying music on iTunes (and bandcamp, and independent record shops and all manner of places). Many more kids are doing all of those things and not engaging in YouTube video blogging at all.

3. “The second biggest search engine” – and other ways to explain what YouTube is for

I don’t have the data to hand to check where we are with this, it may not be still, but out there in the real world people tell you that YouTube is the second biggest search engine in the world. Even if it’s no longer true, it’s a useful enough aphorism which gets people thinking when they first hear it.

For many people YouTube is the first port of call for a search, especially if it’s a video search. For that reason YouTube is a valuable place to put good content if you want people to engage with your ideas. At this point it’s worth stopping to think about what YouTube is for, and how people use it. We can easily think of YouTube as:

  • a search engine
  • a content discovery platform (through suggestions based on your profile and the profile of people who watch and like what you like)
  • a social network centred on video content (there are communities within the site, networks of friends, communities of practice, etc.)
  • a primary channel for watching video content (especially through subscriptions to certain producer’s content channels)
  • a video streaming service (a lot of web users place videos on YouTube with no intention of engaging with people on the YouTube website – they just want reliable hosting of video files that they can embed elsewhere)
  • a way of gauging popularity (YouTube hits are a media shorthand for popularity – we only need to consider Gangnam Style here)

4. Memes

YouTube is central to many internet memes. From Rick Rolling to Keyboard Cat, YouTube provides a stable repository for the shareable content at the heart of many call and response or bait and switch jokes. YouTube’s ability to soak up traffic is particularly important here – would Leave Britney Alone or the Star Wars kid have managed to stay up and running for long had they been hosted on a cheap personal grade server package? Doubtful. The video owner’s bandwidth charges would also have gone through the roof, making it hard to sustain the content for long.

In addition to stability, YouTube also offered simplicity. Uploading streaming video used to be the sort of thing that only web designers did: you’d need to know a bit about code and file formats, you’d need a web server and a website to actually embed the video into; YouTube offered a simple way to upload, and simple ways to share the content including a webpage for the video on the YouTube website. That meant that, amongst other things, people could easily offer up their own take on memes, giving rise to the sort of phenomenon you see with the Harlem Shake or Hitler Reacts which add fresh twists to an original idea, mutating and spreading the meme further.

5. Business models

OK it wasn’t the first, but YouTube was one of the big early splashes of the second dot com bubble. Alongside other early successes such as Flickr, YouTube has contributed to a commercial culture that is predicated on romantic story: that groups of friends can get together and put together million (and billion) dollar technology companies in their bedrooms. Of course, this story occurs throughout innovation history, but in its current telling the innovation doesn’t need to make money, it just needs to wait to be bought by a bigger fish, and hope it can keep attracting enough rounds of venture capital to stay afloat until then.

YouTube was started by a group of friends, and it was bought (for $1.65 billion) by a bigger fish. I was interested to read that its founders have distanced themselves from the more romantic elements of their own genesis story, stating that it makes for good marketing copy but isn’t strictly true. Of course we should also remember that they were already known and working on the ground in Silicone Valley – the technology was important, but the networks are part of the story too and we should all think about that before we bet the farm on our own start up ideas.

Jon Hickman, Senior Lecturer in New Media at Birmingham City University. This post is crossposted with permission.

The first YouTube clip is eight years old this week. Photograph: Getty Images
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America’s domestic terrorists: why there’s no such thing as a “lone wolf”

After the latest attack on Planned Parenthood in Colorado Springs, America must confront the violence escalating at its heart.

First things first: let’s not pretend this is about life.

Three people have died and nine were injured on Friday in the latest attack on a women’s health clinic in the United States. Planned Parenthood in Colorado Springs was besieged by a gunman whose motives remain unclear, but right-to-lifers—who should really be called “forced birth advocates”—have already taken up their keyboards to defend his actions, claiming that women seeking an abortion, or doctors providing them, are never “innocent”. 

This was not unexpected. Abortion providers have been shot and killed before in the United States. The recent book Living in the Crosshairs by David S Cohen and Krysten Connon describes in sanguine detail the extent of domestic terrorism against women’s healthcare facilities, which is increasing as the American right-wing goes into meltdown over women’s continued insistence on having some measure of control over their own damn bodies. As Slate reports

In July, employees at a clinic in the Chicago suburb of Aurora, Illinois, reported an attempted arson. In August, firefighters found half a burning car at the construction site of a future clinic in New Orleans. On Sept. 4, a clinic in Pullman, Washington, was set ablaze at 3:30 a.m., and on Sept. 30, someone broke a window at a Thousand Oaks, California, clinic and threw a makeshift bomb inside.

The real horror here is not just that a forced-birth fanatic attacked a clinic, but that abortion providers across America are obliged to work as if they might, at any time, be attacked by forced-birth fanatics whose right to own a small arsenal of firearms is protected by Congress. 

The United States is bristling with heavily armed right-wingers who believe the law applies to everyone but them. This is the second act of domestic terrorism in America in a week. On Monday, racists shouting the n-word opened fire at a Black Lives Matter protest in Minneapolis, injuring three. This time, the killer is a white man in his 50s. Most American domestic terrorists are white men, which may explain why they are not treated as political agents, and instead dismissed as “lone wolves” and “madmen”.

Terrorism is violence against civilians in the service of ideology. By anyone’s sights, these killers are terrorists, and by the numbers, these terrorists pose substantially more of a threat to American citizens than foreign terrorism—but nobody is calling for background checks on white men, or for members of the republican party to wear ID tags. In America, like many other western nations, people only get to be “terrorists” when they are “outsiders” who go against the political consensus. And there is a significant political consensus behind this bigotry, including within Washington itself. That consensus plays out every time a Republican candidate or Fox news hatebot expresses sorrow for the victims of murder whilst supporting both the motives and the methods of the murderers. If that sounds extreme, let’s remind ourselves that the same politicians who declare that abortion is murder are also telling their constituents that any attempt to prevent them owning and using firearms is an attack on their human rights. 

Take Planned Parenthood. For months now, systematic attempts in Washington to defund the organisation have swamped the nation with anti-choice, anti-woman rhetoric. Donald Trump, the tangerine-tanned tycoon who has managed to become the frontrunner in the republican presidential race not in spite of his swivel-eyed, stage-managed, tub-thumping bigotry but because of it, recently called Planned Parenthood an “abortion factory” and demanded that it be stripped of all state support. Trump, in fact, held a pro-choice position not long ago, but like many US republicans, he is far smarter than he plays. Trump understands that what works for the American public right now, in an absence of real hope, is fanaticism. 

Donald Trump, like many republican candidates, is happy to play the anti-woman, anti-immigrant, racist fanatic in order to pander to white, fundamentalist Christian voters who just want to hear someone tell it like it is. Who just want to hear someone say that all Muslims should be made to wear ID cards, that Black protesters deserve to be “roughed up”, that water-boarding is acceptable even if it doesn’t work because “they deserve it”. Who just want something to believe in, and when the future is a terrifying blank space, the only voice that makes sense anymore is the ugly, violent whisper in the part of your heart that hates humanity, and goddamn but it’s a relief to hear someone speaking that way in a legitimate political forum. Otherwise you might be crazy.

American domestic terrorists are not “lone wolves”. They are entrepreneurial. They may work alone or in small groups, but they are merely the extreme expression of a political system in meltdown. Republican politicians are careful not to alienate voters who might think these shooters had the right idea when they condemn the violence, which they occasionally forget to do right away. In August, a homeless Hispanic man was allegedly beaten to a pulp by two Bostonians, one of whom told the police that he was inspired by Donald Trump’s call for the deportation of “illegals”. Trump responded to the incident by explaining that “people who are following me are very passionate. They love this country and they want this country to be great again.”

But that’s not even the real problem with Donald Trump. The real problem with Donald Trump is that he makes everyone standing just to the left of him look sane. All but one republican governor has declared that refugees from Syria are unwelcome in their states. Across the nation, red states are voting in laws preventing women from accessing abortion, contraception and reproductive healthcare. Earlier this year, as congressmen discussed defunding Planned Parenthood, 300 ‘pro-life’ protesters demonstrated outside the same Colorado clinic where three people died this weekend. On a daily basis, the women who seek treatment at the clinic are apparently forced to face down cohorts of shouting fanatics just to get in the door. To refuse any connection between these daily threats and the gunman who took the violence to its logical extreme is not merely illogical—it is dangerous.

If terrorism is the murder of civilians in the service of a political ideology, the United States is a nation in the grip of a wave of domestic terrorism. It cannot properly be named as such because its logic draws directly from the political consensus of the popular right. If the killers were not white American men, we would be able to call them what they are—and politicians might be obligated to come up with a response beyond “these things happen.”

These things don’t just “happen”. These things happen with escalating, terrifying frequency, and for a reason. The reason is that America is a nation descending into political chaos, unwilling to confront the violent bigotry at its heart, stoked to frenzy by politicians all too willing to feed the violence if it consolidates their own power. It is a political choice, and it demands a political response.

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things.