Since when were science toys just for boys?

Every time a girl sees a shelf of science-related toys under a sign that says "boys", she is being told that the world thinks science is not for her.

The major shortage of qualified science, technology, engineering and mathematics (STEM) graduates in the UK means that the lack of women in STEM careers is an issue the government seem to take seriously. There have been several media articles about girls and science recently, but little attention has been paid to the messages children take in through toys. Play is the medium through which children learn about the world and imagine the possibilities open to them. Only 13 per cent of STEM employees are female, so why is it acceptable for science toys to be overwhelmingly marketed to boys?

Not long before Christmas a survey was carried out by the Let Toys Be Toys  (LTBT) campaign. Forty different UK and Ireland retail branches were visited to see how toys were being marketed. LTBT found ten times as many stores promoted toolkits to boys than to girls, construction toys were three times as likely to be promoted to boys, and twice as many stores promoted chemistry sets to boys as to girls.

One of the most gendered shops in our survey was The Entertainer, which is divided into pink  and blue sections labelled girls or boys toys. All the science toys, construction and warfare are in the boys section and the cleaning, prams, dolls, kitchens, etc are on the pink shelves. Marks and Spencer also did badly, with much of their packaging branded “Boy Stuff”. Campaigners photographed a “Boys’ Stuff” sign over shelves that included; a telescope, human skeleton, dinosaurs and globes, all of which there is no logical reason to label “boys”. This image was made into a campaign poster which went viral (see left), but has, as yet, garnered no response from M&S.

Toysellers today are sending out strongly gendered messages to an unprecedented degree. More toys are on the market than ever before and gender targeted selling is seen as profitable, but there's a high social cost.

It's hard to measure the extent to which toy marketing affects children, but we can be certain that it affects them. LTBT supporters have shared numerous stories of children who feel pressured not to play with the “wrong” toy. Despite this, we are often told that “boys and girls like different toys”. Children will actually play with anything that's presented to them as exciting, but a nature/nurture debate on gender is beside the point. There's no need to prove anything about the nature of gender to show that limiting children's access to play opportunities is damaging.

Neuroplasticity suggests that children's brains develop according to the toys they play with. Construction and science toys develop spatial and problem solving skills. If girls don't play with this type of toy then they are unlikely to be as strong as boys in this area. Recent US research found toys that are not strongly gender-typed are more likely to develop a range of skills in children.

Besides the effect on brain development there is the question of  gender stereotypes. Undoubtedly, children are heavily socialised by gender, and gendered toys can send some very limiting messages. Children don't have the reasoning powers to see through the images they're bombarded with. The UK has banned adverts for junk food to children, yet toy adverts with heavily stereotyped images continue. Car salesrooms do not have signs that say “men”, kitchen departments do not have signs that say “Women”, so why aren't  “Boy” and “Girl” toy signs seen as blatant discrimination? It would be unacceptable to specify toys by race, and it should be unacceptable to do so by gender.

LTBT's critics say parents can buy toys from any shelf. That's true, so why have them? Every time a girl sees a shelf of science related toys under a sign that says "boys", she is being told that the world thinks science is not for her. People are guided by signs and often only look in one section, so if buying in “Girls”, they are unlikely to see any science toys, unless it's one of the recent additions to the “girlie toy” canon; pink, sparkly and focused on attractiveness, like a perfume lab or make your own lip gloss kit. The connection between the toys children play with and the interests they later take up should be obvious. 

The Let Toys be Toys campaign is petitioning retailers to organise toys by theme instead of gender. Science toys aimed at boys is a small part of the picture. We want children to feel free to play with the toys they choose, instead of being told, “that's for girls” or “that's a boys’ toy”. It can only be beneficial to see the toy market opened up to all children. If even one little girl finds herself with a science kit that she wouldn't have otherwise had, it's worth it. Who knows what she might one day discover?

This article originally appeared on The F-Word

We have a problem with a lack of women following STEM careers. Photograph: Horia Varlan on Flickr, via Creative Commons
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Commons Confidential: Fearing the Wigan warrior

An electoral clash, select committee elections as speed dating, and Ed Miliband’s political convalescence.

Members of Labour’s disconsolate majority, sitting in tight knots in the tearoom as the MP with the best maths skills calculates who will survive and who will die, based on the latest bad poll, observe that Jeremy Corbyn has never been so loyal to the party leadership. The past 13 months, one told me, have been the Islington rebel’s longest spell without voting against Labour. The MP was contradicted by a colleague who argued that, in voting against Trident renewal, Corbyn had defied party policy. There is Labour chatter that an early general election would be a mercy killing if it put the party out of its misery and removed Corbyn next year. In 2020, it is judged, defeat will be inevitable.

The next London mayoral contest is scheduled for the same date as a 2020 election: 7 May. Sadiq Khan’s people whisper that when they mentioned the clash to ministers, they were assured it won’t happen. They are uncertain whether this indicates that the mayoral contest will be moved, or that there will be an early general election. Intriguing.

An unguarded retort from the peer Jim O’Neill seems to confirm that a dispute over the so-called Northern Powerhouse triggered his walkout from the Treasury last month. O’Neill, a fanboy of George Osborne and a former Goldman Sachs chief economist, gave no reason when he quit Theresa May’s government and resigned the Tory whip in the Lords. He joined the dots publicly when the Resolution Foundation’s director, Torsten Bell, queried the northern project. “Are you related to the PM?” shot back the Mancunian O’Neill. It’s the way he tells ’em.

Talk has quietened in Westminster Labour ranks of a formal challenge to Corbyn since this year’s attempt backfired, but the Tories fear Lisa Nandy, should the leader fall under a solar-powered ecotruck selling recycled organic knitwear.

The Wigan warrior is enjoying favourable reviews for her forensic examination of the troubled inquiry into historic child sex abuse. After Nandy put May on the spot, the Tory three-piece suit Alec Shelbrooke was overheard muttering: “I hope she never runs for leader.” Anna Soubry and Nicky Morgan, the Thelma and Louise of Tory opposition to Mayhem, were observed nodding in agreement.

Select committee elections are like speed dating. “Who are you?” inquired Labour’s Kevan Jones (Granite Central)of a stranger seeking his vote. She explained that she was Victoria Borwick, the Tory MP for Kensington, but that didn’t help. “This is the first time you’ve spoken to me,” Jones continued, “so the answer’s no.” The aloof Borwick lost, by the way.

Ed Miliband is joining Labour’s relaunched Tribune Group of MPs to continue his political convalescence. Next stop: the shadow cabinet?

Kevin Maguire is Associate Editor (Politics) on the Daily Mirror and author of our Commons Confidential column on the high politics and low life in Westminster. An award-winning journalist, he is in frequent demand on television and radio and co-authored a book on great parliamentary scandals. He was formerly Chief Reporter on the Guardian and Labour Correspondent on the Daily Telegraph.

This article first appeared in the 27 October 2016 issue of the New Statesman, American Rage