What is Vine, Twitter's Hot New Thing?

The return of the Long Photo.

Twitter has launched a new app, Vine, "that lets you create and share beautiful, short looping videos". The company is taking a interesting stance with the service, launching it as a standalone app and network — albeit one with strong hooks into Twitter. Its success, and failure, is less guaranteed than it might be otherwise.

What is it?

At its heart, Vine lets you make and share six-second video clips. The app is clearly heavily influenced by the rebirth of the animated gif, because the videos automatically start playing, are muted by default (though a click turns sound on), endlessly loop, and must be between three and six seconds long. You aren't going to be making movies with these, or even any sort of narrative video clip at all — it's purely for sharing "moments".

The idea hearkens back, for me, to when Flickr added video support in 2008. The company branded its videos "long photos", and capped them at 90 seconds. The motive was clearly to encourage the same non-narrative video creation as Vine, but Flickr messed up. In an extraordinarily prescient post, Matt Jones argued that the key to turning a video clip into a "long photo" isn't the length, but the looping:

Think about all the tiny clips you’ve played again and again on the internet just to see one aspect, one moment, act out – a goal or a dramatic chipmunk.

Not stories, but toy moments.

Think about those moving photos imagined in cheesy science fiction films or Harry Potter movies.

Tiny loops of video perhaps are the real long photos…

Remember that that was written four years before the animated gif made its resurgence. Vine's plan is to make good on the promise of the gif, and it could work — unless the venerable file format (it's older than I am) has the market stitched up for good.

The other area of genuine innovation that Vine offers is in its recording technique. Rather than hitting a "record" button and snapping six seconds of video straight, the app asks you to touch the screen to record. It lets you make pseudo-stop-motion videos with ease, and doubles-down the focus on moments rather than narrative. (That's not to say that there isn't the possibility for micro-narratives, however.)

The limitations are as important as what is included. Vine offers no option for editing after you've recorded, nor does it let you import videos taken or downloaded elsewhere. And (though this may be an oversight) only the person who made the video has the option to share the link to it — if they decide to keep it in Vine alone, there is no way (that I can tell) for anyone else to get the link to it.

How do they work with Twitter?

Just as curious about the service itself is its integration with its parent company. Vine was acquired by Twitter in 2012, but the acquisition was assumed to be an "acqhire" — the site was still in private beta, but the founders already had pedigree even then (one of them had created travel site Jetsetter). There is still a chance that that is the case, of course — Twitter may have felt they'd acquired a product so nearly ready for release that there was no point scrapping it — but it seems the company has high hopes for Vine.

It's possible to use the service without Twitter at all. One can sign up with an email address, and then not export any video from Vine. But Twitter is clearly hoping that most users will integrate the two services fully. You can also sign up with your Twitter account, and share every post to Twitter by default (interestingly, Facebook is also supported, as the only other sharing partner). Twitter has implemented Card support, allowing Vine videos to auto-play on the Twitter web client itself.

Still, it's a curious decision on the part of the company to allow Vine to continue as a company-within-a-company (seemingly similar to Facebook's relationship with Instagram). There is no pre-existing network of users to placate, and surely requiring an app download and new account, no matter how frictionless it is, will limit uptake of the service. There may be contractual or technical reasons for the decision, of course, but it seems odd nonetheless.

Does it have a hope?

The real question for Vine is whether or not Twitter will put its resources into encouraging its massive user base to join the new service. If it does, it's guaranteed at least a modicum of success; if it doesn't, and limits its cross-promotion to just a post on the company blog, Vine's job will be a lot harder.

I think the service has a lot of potential. For whatever reason, other people's videos tend to be far less appealing to us than other people's photos. By encouraging us to treat the former like the latter — in both creation and consumption — there's a chance that Vine could capture a niche that no-one else has quite been able to. But it relies on its users learning a new way to record and share their lives — and on feeling that that is something they need.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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To stop Jeremy Corbyn, I am giving my second preference to Andy Burnham

The big question is whether Andy Burnham or Yvette Cooper will face Jeremy in the final round of this election.

Voting is now underway in the Labour leadership election. There can be no doubt that Jeremy Corbyn is the frontrunner, but the race isn't over yet.

I know from conversations across the country that many voters still haven't made up their mind.

Some are drawn to Jeremy's promises of a new Jerusalem and endless spending, but worried that these endless promises, with no credibility, will only serve to lose us the next general election.

Others are certain that a Jeremy victory is really a win for Cameron and Osborne, but don't know who is the best alternative to vote for.

I am supporting Liz Kendall and will give her my first preference. But polling data is brutally clear: the big question is whether Andy Burnham or Yvette Cooper will face Jeremy in the final round of this election.

Andy can win. He can draw together support from across the party, motivated by his history of loyalty to the Labour movement, his passionate appeal for unity in fighting the Tories, and the findings of every poll of the general public in this campaign that he is best placed candidate to win the next general election.

Yvette, in contrast, would lose to Jeremy Corbyn and lose heavily. Evidence from data collected by all the campaigns – except (apparently) Yvette's own – shows this. All publicly available polling shows the same. If Andy drops out of the race, a large part of the broad coalition he attracts will vote for Jeremy. If Yvette is knocked out, her support firmly swings behind Andy.

We will all have our views about the different candidates, but the real choice for our country is between a Labour government and the ongoing rightwing agenda of the Tories.

I am in politics to make a real difference to the lives of my constituents. We are all in the Labour movement to get behind the beliefs that unite all in our party.

In the crucial choice we are making right now, I have no doubt that a vote for Jeremy would be the wrong choice – throwing away the next election, and with it hope for the next decade.

A vote for Yvette gets the same result – her defeat by Jeremy, and Jeremy's defeat to Cameron and Osborne.

In the crucial choice between Yvette and Andy, Andy will get my second preference so we can have the best hope of keeping the fight for our party alive, and the best hope for the future of our country too.

Tom Blenkinsop is the Labour MP for Middlesbrough South and East Cleveland