Roll Up For The First Annual Objectify A Man in Tech Day

What if men writing tech journalism had to field compliments about their looks or sexual attractiveness any time they wanted to talk about issues of concern to their space? I’d love to find out.

UPDATE 28 January: Objectify A Man in Tech Day has now been called off - you can read Leigh's post about why she's cancelling it here

From booth babes to harassment, snide comments to double standards, women have often had a hard time feeling comfortable around the tech industry. 

But the fightback has begun: here at the New Statesman, Alex Hern covered the #1ReasonWhy campaign which allowed Twitter users to share the experiences they believe are putting off women from working in games. Prolific coverage of #1ReasonWhy resulted in stressful - but crucial - further conversations, in forums and comment sections, of the sort you might expect when a historically cloistered and self-protective group is prompted to consider opening up its insular club to the real adult world.

Emily Gera made an interactive text piece titled CONGRATULATIONS, YOU ARE NOW A KOTAKU COMMENTER to satirise the misguided, wildly terrified and thoughtlessly hostile responses to #1ReasonWhy that emerged in the popular gaming blog’s comments sections. It's full of lines such as "Often you think to yourself, 'what ever happened to all the men?' Once prized for everything from inventing snooker to the Yorkie bar, the population of men on the Internet is now under attack by the pastel-draped world of women whose shirts don’t even have 50 percent opacity." It’s barely satire, sadly.

In this crucible of negativity and conflict, the kind of harmless compliments that female tech journalists routinely get about their appearance when writing or speaking in public hardly seem worth getting heated up about. Yet sometimes it’s the more insidious elements of sexism that deserve the closest analysis, conversation and discussion. Everyone knows that discrimination is wrong. It’s just that sometimes people need a little help to recognise when discrimination is happening.

I speak in public often, but I’m loath to share and promote any video of my appearances – in part due to normal self-consciousness, and in part due to an aversion to response. A woman who shows her face in a male-dominated space generally can’t win. If her audience does not find her attractive, she will have to hear a lot of specific criticisms of her features (searching for me on Google Images yields a picture of my face alongside Jay Leno’s, a referendum on my chin).

It’s worse on her if her audience does like her looks: In that case they’ll say she obviously used her beauty to boost her career and is seeking attention and praise for displaying even a biographical headshot. Or she’ll be the recipient of vulgar comments and image manipulations.

Difficult stuff, yes – but also problematic, and much more widespread, is an insidious breed of sycophantism. This makes it more likely for a woman in geek culture to have to hear about how gorgeous and radiant she is whenever she wants to join important discussions, make statements on issues or use her expertise.

I use Twitter as a primary avenue to promote my work, and it’s common to see readers and self-described “fans” share links to my articles accompanied by superficial compliments that, while polite, have little to do with my writing, which generally focuses on game design analysis, social commentary and entertainment culture.  In an article compiling opinions from industry voices on the current game violence dialogue, it was pointed out to me that I am prettier than my male colleagues. In a video of a panel I recently participated in to give advice to game developers as a member of the press, I heard a lot about how great my hair is.

Now wait a minute, you might say – what’s so awful about a well-intentioned compliment? Isn’t it better than a vulgar one? People love compliments! (And the ‘winking’ emoticon. Always that damn smarmy winking emoticon!!)

Here’s the thing. Yes, the intention is usually harmless, even well-meaning. But superficial compliments have nothing to do with my writing, and coming from strangers, sometimes heaps of them at once, the net effect is creepy. This is the reality that many, even most women working and writing and speaking in tech fields face on a regular basis, and the reaction when we protest – please let’s focus on my work, not my face/body/hair – is telling.

People get angry. Rejecting physical compliments is considered snobby, unkind, uptight. You don’t like when men are abusive to you but you don’t like when they’re nice to you, either? Commenters sneer.  I’d love to have people complimenting me and coming on to me, shrug men. I call my friends “hot” all the time, protest people with whom you are not friends. Can’t you take a compliment is a sort of menacing thing to say, like attention from men is something we’re socially obligated to receive even in our workplace, which for writers is “the internet”.  

Still, we know we have to pick our battles in this landscape. So over the years, through a litany of being told I’m lovely – or the diminutive “adorable” – by people who are ultimately just trying to support and share my work, I’ve smiled tautly or ignored them.

Doing that, though, is as complicated a proposition as dealing with catcalls late at night. Shouting back is risky, potentially angering dangerous people or inviting accusations of being overly defensive toward people who were “just trying to be nice” by whistling to you from an alleyway as if you were a lost dog. But go too long ignoring it with a gritted smile and you start to break inside. Person after person is reducing you to an object, and you are tacitly accepting it.

So I got an idea, after seeing someone call me “lovely” for posting a design-oriented article on violence in games. Even though I know nobody intended anything other than respect for me, I had to act.

So I proposed the first annual “Objectify A Male Tech Writer Day”. On February 1, whenever you tweet an article, quote, comment or video from a man, add a comment about their appearance or attractiveness – “Great article on Final Fantasy XII-2 from the always-gorgeous Kirk Hamilton,” for example.

The purpose of the exercise isn’t to “get revenge” or to make anyone uncomfortable: simply to help highlight by example what a gendered compliment looks like, and to get people talking in a funny and lighthearted way about how these kinds of comments distract from meaningful dialogues and make writers online feel like their point of view is only as relevant as how attractive they are.

My friend Ben Abraham, a PhD candidate at the University of Western Sydney and a longtime blogger on games, helped me launch a formal campaign on Facebook. Left to my own, I’m a little embarrassed to admit I might have done nothing – the whole “pick your battles” thing has trained me to fear and avoid starting certain conversations online, and I’m afraid of backlash: You’re overreacting. You’re impossible to please. You probably don’t get that many compliments, you’re not that hot.

But Ben’s event page attracted retweets, comments both funny and serious, and over 100 attendees in its first hour. It wasn’t long before “men’s rights activists” arrived, offended at the “misandry” they saw in the act of asking people to try a playful shift in perspective or to have a conversation. The comments discussion is already fascinating, and Ben’s enlisted feminist student moderators to help engage and educate the curious. Interestingly, all the social media around the event so far has praised only Ben for his idea, even though we’re both co-hosts on the event.

We hope to see the idea shared broadly and the discussion continue on Facebook and through other social media outlets. If we all share the goal of making tech and gaming spaces for fair dialogue and respectful treatment of everyone, we should examine the way we talk to and treat one another – even when we’re “just trying to be nice.”

 

Leigh Alexander, gaming and social media culture journalist, is Gamasutra editor-at-large, columnist at Edge, Kotaku and Vice Creators Project, and contributor to Boing Boing,Thought Catalog and numerous others. She blogs intermittently at Sexy Videogameland

Gawker's Adrian Chen in a tutu, with "shoe on the head", here represents adorable male tech writers. Photo: Gawker
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Want your team to succeed? Try taking a step back

From the boardroom to the sports ground, managers need to step back for creativity to thrive.

Everyone is in favour of creativity, usually at the expense of creative people. The concept is in perpetual boom. Give us creative midfielders, creative leadership, creative solutions, creative energy. It’s with the “how” that the problems start – with extra meetings and meddling, over-analysis and prescriptiveness, whiteboards and flow charts. Professional systems rarely support the creativity that they allegedly seek. The creativity industry system is at odds with its stated goals.

The novel was an early casualty. Nothing makes me close a book more quickly and finally than the creeping realisation that the author is following a narrative map purchased on an American creative writing course. Life is too short for competent novels. The creativity industry pulls up the worst while dragging down the best.

Something similar happens inside professional sport, even though creativity is so obviously linked to performance and profit. Yet sport, especially English sport, has suffered from excessive managerialism. Perhaps guilt about English sport’s amateur legacy gave “professionalism” free rein, however pedestrian its form.

Here is sport’s problem with creativity: professional systems crave control, but creativity relies on escaping control. If an attacking player doesn’t know what he is going to do next, what chance does the defender have?

So when truly unexpected moments do happen, they take on a special lustre. This month, Olivier Giroud scored an unforgettable goal for Arsenal. Bearing down on the goal, he was already launched in mid-air when he realised that the cross was well behind him. With his body far ahead of his feet, Giroud clipped the ball to the top corner of the net with the outside of his left ankle – a so-called scorpion kick.

It was, in retrospect, the only option available to him. Football, for a moment, touched the arts – not only beautiful, but also complete. Nothing could have been added or taken away.

I once tried to compare the perfect cricket shot to Robert Frost’s celebrated description of writing a poem: “It begins in delight, it inclines to the impulse, it assumes direction with the first line laid down, it runs a course of lucky events, and ends in a clarification . . . Like a piece of ice on a hot stove the poem must ride on its own melting.”

A great goal, however, fits that poetic model better than a cricket shot. Cricket shots come in many aesthetic grades, but they are all intended as shots. A goal, on the other hand, is more than just a very good pass, only better. There is an act of transformation within the event.

Frost’s acknowledgment of luck (distinct here from fluke) neatly defuses the accusation. Saying that a great goal involved luck does not to diminish it. Many unearned factors must interact with the skill.

“But did he mean it?” some people have wondered about Giroud’s goal. That isn’t the point, either. There wasn’t time. Giroud had solved the problem – to make contact with the ball, however possible, directing it towards the goal – before he was fully conscious of it. That doesn’t make it an accident. The expertise of a striker, like that of a writer, is opportunistic. He puts himself in positions where his skills can become productive. It is a honed ability to be instinctive. “If I’d thought about it, I never would have done it,” as Bob Dylan sings on “Up to Me”, an out-take from Blood on the Tracks.

Pseudo-intellectual? Quite the reverse. There is nothing pretentious about recognising and protecting creativity in sport. Over-literal decoding is the greater threat: instinctive performance needs to be saved from team meetings, not from intellectuals.

Having described a creative goal as unplanned – indeed, impossible to plan – what can coaches do to help? They can get out of the way, that’s a good start. It is no coincidence that the teams of Arsène Wenger, who is sometimes criticised for being insufficiently prescriptive, score more than their fair share of wonder goals.

The opposite arrangement is bleak. A friend of mine, a fly-half in professional rugby union, retired from the game when his coaches told him exactly which decisions to make in the first six phases of every attacking move. In effect, they banned him from playing creatively; they wanted rugby by numbers.

Not everything can be rehearsed. One useful book for coaches scarcely mentions sport – Inside Conducting, by the conductor Christopher Seaman. “I’ve never had much sympathy for conductors who ‘program’ an orchestra at rehearsal,” Seaman writes, “and then just run the program during the performance. There is much more
to it than that.”

Dan Vettori, the rising star among cricket’s Twenty20 coaches, is rare for having the bravery to echo Seaman’s theory. He believes that cricketers are more likely to play well when they feel slightly underprepared. It’s a risk and a fine balance – but worth it.

As I explored here last month in the context of Daniel Kahneman and Amos Tversky, there is a danger of slotting players into false stereotypes and classifications. Giroud, for example, is slow. Slow yet athletic. That’s an unusual combination and partly explains why he is underrated.

We often think of pace as the central and definitive aspect of athleticism. But speed is just one component of total athletic ability (leave to one side footballing skill). Giroud has an outstanding vertical jump, power and great balance. Because he is big and slow, those athletic gifts are harder to spot.

Management systems overestimate both labels and top-down tactics. A braver policy, pragmatic as well as aesthetic, is to be less controlling: allow opportunity to collide with skill, directed by an open, expert and uncluttered mind. l

Ed Smith is a journalist and author, most recently of Luck. He is a former professional cricketer and played for both Middlesex and England.

This article first appeared in the 12 January 2017 issue of the New Statesman, Putin's revenge