Roll Up For The First Annual Objectify A Man in Tech Day

What if men writing tech journalism had to field compliments about their looks or sexual attractiveness any time they wanted to talk about issues of concern to their space? I’d love to find out.

UPDATE 28 January: Objectify A Man in Tech Day has now been called off - you can read Leigh's post about why she's cancelling it here

From booth babes to harassment, snide comments to double standards, women have often had a hard time feeling comfortable around the tech industry. 

But the fightback has begun: here at the New Statesman, Alex Hern covered the #1ReasonWhy campaign which allowed Twitter users to share the experiences they believe are putting off women from working in games. Prolific coverage of #1ReasonWhy resulted in stressful - but crucial - further conversations, in forums and comment sections, of the sort you might expect when a historically cloistered and self-protective group is prompted to consider opening up its insular club to the real adult world.

Emily Gera made an interactive text piece titled CONGRATULATIONS, YOU ARE NOW A KOTAKU COMMENTER to satirise the misguided, wildly terrified and thoughtlessly hostile responses to #1ReasonWhy that emerged in the popular gaming blog’s comments sections. It's full of lines such as "Often you think to yourself, 'what ever happened to all the men?' Once prized for everything from inventing snooker to the Yorkie bar, the population of men on the Internet is now under attack by the pastel-draped world of women whose shirts don’t even have 50 percent opacity." It’s barely satire, sadly.

In this crucible of negativity and conflict, the kind of harmless compliments that female tech journalists routinely get about their appearance when writing or speaking in public hardly seem worth getting heated up about. Yet sometimes it’s the more insidious elements of sexism that deserve the closest analysis, conversation and discussion. Everyone knows that discrimination is wrong. It’s just that sometimes people need a little help to recognise when discrimination is happening.

I speak in public often, but I’m loath to share and promote any video of my appearances – in part due to normal self-consciousness, and in part due to an aversion to response. A woman who shows her face in a male-dominated space generally can’t win. If her audience does not find her attractive, she will have to hear a lot of specific criticisms of her features (searching for me on Google Images yields a picture of my face alongside Jay Leno’s, a referendum on my chin).

It’s worse on her if her audience does like her looks: In that case they’ll say she obviously used her beauty to boost her career and is seeking attention and praise for displaying even a biographical headshot. Or she’ll be the recipient of vulgar comments and image manipulations.

Difficult stuff, yes – but also problematic, and much more widespread, is an insidious breed of sycophantism. This makes it more likely for a woman in geek culture to have to hear about how gorgeous and radiant she is whenever she wants to join important discussions, make statements on issues or use her expertise.

I use Twitter as a primary avenue to promote my work, and it’s common to see readers and self-described “fans” share links to my articles accompanied by superficial compliments that, while polite, have little to do with my writing, which generally focuses on game design analysis, social commentary and entertainment culture.  In an article compiling opinions from industry voices on the current game violence dialogue, it was pointed out to me that I am prettier than my male colleagues. In a video of a panel I recently participated in to give advice to game developers as a member of the press, I heard a lot about how great my hair is.

Now wait a minute, you might say – what’s so awful about a well-intentioned compliment? Isn’t it better than a vulgar one? People love compliments! (And the ‘winking’ emoticon. Always that damn smarmy winking emoticon!!)

Here’s the thing. Yes, the intention is usually harmless, even well-meaning. But superficial compliments have nothing to do with my writing, and coming from strangers, sometimes heaps of them at once, the net effect is creepy. This is the reality that many, even most women working and writing and speaking in tech fields face on a regular basis, and the reaction when we protest – please let’s focus on my work, not my face/body/hair – is telling.

People get angry. Rejecting physical compliments is considered snobby, unkind, uptight. You don’t like when men are abusive to you but you don’t like when they’re nice to you, either? Commenters sneer.  I’d love to have people complimenting me and coming on to me, shrug men. I call my friends “hot” all the time, protest people with whom you are not friends. Can’t you take a compliment is a sort of menacing thing to say, like attention from men is something we’re socially obligated to receive even in our workplace, which for writers is “the internet”.  

Still, we know we have to pick our battles in this landscape. So over the years, through a litany of being told I’m lovely – or the diminutive “adorable” – by people who are ultimately just trying to support and share my work, I’ve smiled tautly or ignored them.

Doing that, though, is as complicated a proposition as dealing with catcalls late at night. Shouting back is risky, potentially angering dangerous people or inviting accusations of being overly defensive toward people who were “just trying to be nice” by whistling to you from an alleyway as if you were a lost dog. But go too long ignoring it with a gritted smile and you start to break inside. Person after person is reducing you to an object, and you are tacitly accepting it.

So I got an idea, after seeing someone call me “lovely” for posting a design-oriented article on violence in games. Even though I know nobody intended anything other than respect for me, I had to act.

So I proposed the first annual “Objectify A Male Tech Writer Day”. On February 1, whenever you tweet an article, quote, comment or video from a man, add a comment about their appearance or attractiveness – “Great article on Final Fantasy XII-2 from the always-gorgeous Kirk Hamilton,” for example.

The purpose of the exercise isn’t to “get revenge” or to make anyone uncomfortable: simply to help highlight by example what a gendered compliment looks like, and to get people talking in a funny and lighthearted way about how these kinds of comments distract from meaningful dialogues and make writers online feel like their point of view is only as relevant as how attractive they are.

My friend Ben Abraham, a PhD candidate at the University of Western Sydney and a longtime blogger on games, helped me launch a formal campaign on Facebook. Left to my own, I’m a little embarrassed to admit I might have done nothing – the whole “pick your battles” thing has trained me to fear and avoid starting certain conversations online, and I’m afraid of backlash: You’re overreacting. You’re impossible to please. You probably don’t get that many compliments, you’re not that hot.

But Ben’s event page attracted retweets, comments both funny and serious, and over 100 attendees in its first hour. It wasn’t long before “men’s rights activists” arrived, offended at the “misandry” they saw in the act of asking people to try a playful shift in perspective or to have a conversation. The comments discussion is already fascinating, and Ben’s enlisted feminist student moderators to help engage and educate the curious. Interestingly, all the social media around the event so far has praised only Ben for his idea, even though we’re both co-hosts on the event.

We hope to see the idea shared broadly and the discussion continue on Facebook and through other social media outlets. If we all share the goal of making tech and gaming spaces for fair dialogue and respectful treatment of everyone, we should examine the way we talk to and treat one another – even when we’re “just trying to be nice.”


Leigh Alexander, gaming and social media culture journalist, is Gamasutra editor-at-large, columnist at Edge, Kotaku and Vice Creators Project, and contributor to Boing Boing,Thought Catalog and numerous others. She blogs intermittently at Sexy Videogameland

Gawker's Adrian Chen in a tutu, with "shoe on the head", here represents adorable male tech writers. Photo: Gawker
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Q&A: What are tax credits and how do they work?

All you need to know about the government's plan to cut tax credits.

What are tax credits?

Tax credits are payments made regularly by the state into bank accounts to support families with children, or those who are in low-paid jobs. There are two types of tax credit: the working tax credit and the child tax credit.

What are they for?

To redistribute income to those less able to get by, or to provide for their children, on what they earn.

Are they similar to tax relief?

No. They don’t have much to do with tax. They’re more of a welfare thing. You don’t need to be a taxpayer to receive tax credits. It’s just that, unlike other benefits, they are based on the tax year and paid via the tax office.

Who is eligible?

Anyone aged over 16 (for child tax credits) and over 25 (for working tax credits) who normally lives in the UK can apply for them, depending on their income, the hours they work, whether they have a disability, and whether they pay for childcare.

What are their circumstances?

The more you earn, the less you are likely to receive. Single claimants must work at least 16 hours a week. Let’s take a full-time worker: if you work at least 30 hours a week, you are generally eligible for working tax credits if you earn less than £13,253 a year (if you’re single and don’t have children), or less than £18,023 (jointly as part of a couple without children but working at least 30 hours a week).

And for families?

A family with children and an income below about £32,200 can claim child tax credit. It used to be that the more children you have, the more you are eligible to receive – but George Osborne in his most recent Budget has limited child tax credit to two children.

How much money do you receive?

Again, this depends on your circumstances. The basic payment for a single claimant, or a joint claim by a couple, of working tax credits is £1,940 for the tax year. You can then receive extra, depending on your circumstances. For example, single parents can receive up to an additional £2,010, on top of the basic £1,940 payment; people who work more than 30 hours a week can receive up to an extra £810; and disabled workers up to £2,970. The average award of tax credit is £6,340 per year. Child tax credit claimants get £545 per year as a flat payment, plus £2,780 per child.

How many people claim tax credits?

About 4.5m people – the vast majority of these people (around 4m) have children.

How much does it cost the taxpayer?

The estimation is that they will cost the government £30bn in April 2015/16. That’s around 14 per cent of the £220bn welfare budget, which the Tories have pledged to cut by £12bn.

Who introduced this system?

New Labour. Gordon Brown, when he was Chancellor, developed tax credits in his first term. The system as we know it was established in April 2003.

Why did they do this?

To lift working people out of poverty, and to remove the disincentives to work believed to have been inculcated by welfare. The tax credit system made it more attractive for people depending on benefits to work, and gave those in low-paid jobs a helping hand.

Did it work?

Yes. Tax credits’ biggest achievement was lifting a record number of children out of poverty since the war. The proportion of children living below the poverty line fell from 35 per cent in 1998/9 to 19 per cent in 2012/13.

So what’s the problem?

Well, it’s a bit of a weird system in that it lets companies pay wages that are too low to live on without the state supplementing them. Many also criticise tax credits for allowing the minimum wage – also brought in by New Labour – to stagnate (ie. not keep up with the rate of inflation). David Cameron has called the system of taxing low earners and then handing them some money back via tax credits a “ridiculous merry-go-round”.

Then it’s a good thing to scrap them?

It would be fine if all those low earners and families struggling to get by would be given support in place of tax credits – a living wage, for example.

And that’s why the Tories are introducing a living wage...

That’s what they call it. But it’s not. The Chancellor announced in his most recent Budget a new minimum wage of £7.20 an hour for over-25s, rising to £9 by 2020. He called this the “national living wage” – it’s not, because the current living wage (which is calculated by the Living Wage Foundation, and currently non-compulsory) is already £9.15 in London and £7.85 in the rest of the country.

Will people be better off?

No. Quite the reverse. The IFS has said this slightly higher national minimum wage will not compensate working families who will be subjected to tax credit cuts; it is arithmetically impossible. The IFS director, Paul Johnson, commented: “Unequivocally, tax credit recipients in work will be made worse off by the measures in the Budget on average.” It has been calculated that 3.2m low-paid workers will have their pay packets cut by an average of £1,350 a year.

Could the government change its policy to avoid this?

The Prime Minister and his frontbenchers have been pretty stubborn about pushing on with the plan. In spite of criticism from all angles – the IFS, campaigners, Labour, The Sun – Cameron has ruled out a review of the policy in the Autumn Statement, which is on 25 November. But there is an alternative. The chair of parliament’s Work & Pensions Select Committee and Labour MP Frank Field has proposed what he calls a “cost neutral” tweak to the tax credit cuts.

How would this alternative work?

Currently, if your income is less than £6,420, you will receive the maximum amount of tax credits. That threshold is called the gross income threshold. Field wants to introduce a second gross income threshold of £13,100 (what you earn if you work 35 hours a week on minimum wage). Those earning a salary between those two thresholds would have their tax credits reduced at a slower rate on whatever they earn above £6,420 up to £13,100. The percentage of what you earn above the basic threshold that is deducted from your tax credits is called the taper rate, and it is currently at 41 per cent. In contrast to this plan, the Tories want to halve the income threshold to £3,850 a year and increase the taper rate to 48 per cent once you hit that threshold, which basically means you lose more tax credits, faster, the more you earn.

When will the tax credit cuts come in?

They will be imposed from April next year, barring a u-turn.

Anoosh Chakelian is deputy web editor at the New Statesman.