Pinterest acquires and shutters Punchfork

The mayfly life of a 2010s start-up.

Pinterest has made its first acquisition: the recipe sharing site Punchfork (think Pinterest for food and you're basically there), which has been taken over for an undisclosed amount.

Punchfork's CEO, Jeff Miller, announced the acquisition in a letter which ends with a depressingly familiar paragraph:

Initially, support for Punchfork will continue, but we will soon be retiring the Punchfork site, API and mobile apps. We believe that a unified destination benefits our users in the long run, and the Punchfork team will focus on contributing to Pinterest as the premier platform for discovering and sharing new recipes and other interests on the web.

It's depressingly familiar because it's a tale that happens again and again. Enough that Maciej Cegłowski, the founder of Pinboard – no relation – called it out over a year ago:

Were you a big Gowalla fan? Did you like Dodgeball? Did you think Trunk.ly (gasp!) was better than Pinboard? Did you make a lot of contributions to Nextstop? Do you miss Aardvark and EtherPad? Did "I Want Sandy" change your life? 

These projects are all very different, but the dynamic is the same. Someone builds a cool, free product, it gets popular, and that popularity attracts a buyer. The new owner shuts the product down and the founders issue a glowing press release about how excited they are about synergies going forward. They are never heard from again.

When you've been given a useful service for free, it's hard to complain too much. Unless that service has been built up on the explicit use of your data and the implicit suggestion that that data will continue to be available, of course. Then complain all you want.

The problem is that even Maciej's solution is no longer seemingly viable. He wrote that the answer was to not be a free user:

If every additional user is putting money in the developers' pockets, then you're less likely to see the site disappear overnight. If every new user is costing the developers money, and the site is really taking off, then get ready to read about those synergies.

But that doesn't seem to fly anymore. After all, the developers of Sparrow were acqhired (one of those awful yet annoyingly descriptive Silicon Valley terms) despite the fact that their mail apps – for Mac and iOS – weren't free.

I guess the only thing to shout is godspeed to Punchfork, and all hail our increasingly concentrated media overlords.

Punchfork

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

David Cameron speaks at a press conference following an EU summit in Brussels. Photograph: Getty Images.
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Cameron's EU concessions show that he wants to avoid an illegitimate victory

The Prime Minister is confident of winning but doesn't want the result to be open to challenge. 

Jeremy Corbyn's remarkable surge has distracted attention from what will be the biggest political event of the next 18 months: the EU referendum. But as the new political season begins, it is returning to prominence. In quick succession, two significant changes have been made to the vote, which must be held before the end of 2017 and which most expect next year.

When the Electoral Commission yesterday recommended that the question be changed from “Should the United Kingdom remain a member of the European Union?” ("Yes"/"No") to "Should the United Kingdom remain a member of the European Union or leave the European Union?" ("Leave"/"Remain"), No.10 immediately gave way. The Commission had warned that "Whilst voters understood the question in the Bill some campaigners and members of the public feel the wording is not balanced and there was a perception of bias." 

Today, the government will table amendments which reverse its previous refusal to impose a period of "purdah" during the referendum. This would have allowed government departments to continue to publish promotional material relating to the EU throughout the voting period. But after a rebellion by 27 Tory eurosceptics (only Labour's abstention prevented a defeat), ministers have agreed to impose neutrality (with some exemptions for essential business). No taxpayers' money will be spent on ads or mailshots that cast the EU in a positive light. The public accounts commitee had warned that the reverse position would "cast a shadow of doubt over the propriety" of the referendum.

Both changes, then, have one thing in common: David Cameron's desire for the result to be seen as legitimate and unquestionable. The Prime Minister is confident of winning the vote but recognises the danger that his opponents could frame this outcome as "rigged" or "stitched-up". By acceding to their demands, he has made it far harder for them to do so. More concessions are likely to follow. Cameron has yet to agree to allow Conservative ministers to campaign against EU membership (as Harold Wilson did in 1975). Most Tory MPs, however, expect him to do so. He will be mocked and derided as "weak" for doing so. But if the PM can secure a lasting settlement, one that is regarded as legitimate and definitive, it will be more than worth it. 

George Eaton is political editor of the New Statesman.