Tech has a white dude problem, and it doesn't get better by not talking about it

The organisers of the British Ruby Conference have cancelled the event due to their failure to invite a diverse speaker line-up.

The British Ruby Conference announced, last night, that the 2013 event would be cancelled, because of a furore stemming from one developer's reaction:

Ruby is a programming language, developed in the mid-1990s, which has gained a lot of popularity in recent years as the basis of a framework used for building web applications. As with programming in general, the Ruby community undoubtedly skews heavily male, and the conference – known as "BritRuby" – cites that in its defence.

In their official explanation for why the decision was made to not put on the 2013 event, the BritRuby organisers write:

We wanted innovative ideas and we whole-heartedly pushed everyone that submitted a proposal to think outside the box. Our selection process was the content and nothing more. Not the individuals gender, race, age or nationality. It’s about community…

The Ruby community has been battling with issues of race and gender equality. We at Brit Ruby were well aware of this fundamental and important issue. This was one of the reasons why we encouraged everyone to submit a speaker proposal.

It is often the case with situations like this that those under attack cite the belief that they picked the line-up based entirely on quality. For instance, it remains true that orchestras are dominated by men, and for years, explanations were given about how only men had the strength, or control, or innate musicality to play certain instruments, and so on.

Yet as orchestras gradually introduced blind auditions – actually picking the line-up based purely on quality – the gender balance shifted. And it appears much the same may be true of technology. Josh Susso, the developer whose tweet sparked the whole discussion which ended up leading to the conference being pulled, ran his own ruby conference in San Francisco, GoGaRuCo, which had a completely blind selection process.

As a result of that, and explicitly reaching out to women's programming groups, the slate of speakers was a quarter women. Even though it may be easier in a city like San Francisco, it is possible.

Sadly, the debate around BritRuby's monoculture led, according to the statement, to their sponsors getting spooked after accusations of sexism and racism threatened to toxify the brand. With uncertain sponsorship and personal liabilities, the organisers were forced to cancel.

They did not go out in a blaze of glory.

Sean Handley, who has run previous conventions with the BritRuby team but was not involved in this one, posted his own take on the situation which is slightly more self-pitying than the official one:

Yes, gender equality and racial equality are important. But the team's motives were to get the best speakers who were able to make it to Manchester. Turns out, a lot of the famous Rubyists are white guys and all of the ones who said they'd like to come were, indeed, white guys.

Making an issue out of that is, frankly, misguided. Adding a token minority speaker is offensive to that speaker, it says "You're here because you tick a box - not because you're skilled." It doesn't matter who speaks at a conference, as long as they're capable, interesting and relevant. That's what matters: content, not style.

Even that defence starts getting a bit uncomfortable in the end. If you are defending your all-white, all-male speaker line-up by saying that you only wanted the "best speakers", it's hard for non-white, non-male people to not infer that they are considered sub-par. Saying that the only way to fix the problem would be to add "token" speakers makes it sound like there are no non-token speakers worth inviting.

And saying that "it doesn't matter who speaks at a conference, as long as they're capable, interesting and relevant" is plainly untrue: it does matter, to a hell of a lot of people, and if you set out to be a leading voice in your community, you owe it to yourself and that community to try and make it a better group to be in.

Some – not all – elements of that community sorely need help, judging by the comments beneath Handley's post.

The whole event ruined for everyone but a few narrow minded individuals.

Yes. The people who want not all-white-male-speakers are narrow minded.

Next thing would be people complaining about the lack of Unicorns on the conferences.

Women in tech: Literally Imaginary, apparently.

[Quoting an earlier commenter] I feel this needs to happen more and more so Conference organizers are forced to start considering diversity from the beginning and initiate programs or reach out to more non-white-males to speak

While we're at it, let's make sure to throw in a few over-50s, a disabled woman and a couple of homosexuals. We need to focus on diversity after-all.

Where is the line?

Oh no! Gay people might be at the conference?!

Seriously, this whole equality crap is… crap! One thing is when there are cases where women are not treated fairly (not good) or abused (very bad), but equality is a non-issue for most of us in the Western world. In cases where exploitation or abuse are confirmed, society should act for sure, but the reality is men and women are not equal in many ways. It's not that one is better and the other is worse is that, quite simply, we're different. I see plenty of "Women Seminars" (not very "Men Seminars" I should add) and I don't see anyone rushing those asking for "equality" or "lack of men on these".

I'm done here.

Update: Changed the headline slightly, and corrected the reference to Sean Handley

Photograph: 2013.britruby.com

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty
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The internet dictionary: what is astroturfing?

Yes, like the fake grass.

Thanks to the internet, there are a lot of new words. You’re most likely up to speed with your LOLs and OMGs, which became Oxford English Dictionary-worthy in 2011 (LOL OMG if you’re not). But words emerge constantly, and it can be hard to keep track of them. This is what this column is for. Every week, I’ll define a word that is crucial to understanding the internet, starting with “astroturfing” – like the fake grass.

To astroturf is to mask the author of a message to make it appear to have come from the grass roots. Messages created by brands, politicians and even the military are disguised as comments made by the public. The practice existed before the web – the term is thought to have been coined in 1985 by a US senator who received a “mountain” of letters from insurance companies posing as the public – but the internet has propelled it to new, disturbing heights.

“GIRLS U NEED TO READ THIS,” reads a tweet by a handsome teenage boy named Ashton, who tweets the same words day after day, followed by crying and heart emojis. Ashton lives to promote the book of a 19-year-old self-published author from Sheffield – or, at least, he would, if he lived at all. Ashton is fake, a profile designed to make the book seem popular. Many teenage girls have been duped by this. One told me: “I felt very cheated out of my money and my time.”

It has been estimated that a third of all consumer reviews online are fake. But it doesn’t end with bad books. In China, the “50 Cent Army” are astroturfers who are allegedly paid a small fee for each positive post they write about the Chinese Communist Party. And in 2011, it emerged that the US military was developing an “online persona management service” to spread pro-American messages, allowing one person to manage multiple online identities.

We would be foolish to assume that our own democracy is immune. Much was written about how the Tories used targeted social media adverts at the last election, and it is easy to see how astroturfing could transform our political landscape for ever. 

Amelia Tait is a technology and digital culture writer at the New Statesman.

This article first appeared in the 10 August 2017 issue of the New Statesman, France’s new Napoleon