Is Operation Christmas Child's shoebox campaign just a propaganda tool for Christianity?

Operation Chrismas Child asks children to "experience God's love through the power of simple shoe box gifts". But they are to charity what Femen are to feminism: superior, islamophobic, and seemingly unresponsive to the needs of those they claim to help.

Much as I’m loathe to conform to working mummy stereotypes I still have days when I’ve stepped straight out of an Allison Pearson novel. I arrive at the school gates, puffed up with pride that I’ve got the kids there at all, when I suddenly notice that everyone else’s child is dressed for World Book Day, or every other mother is carrying a PTA bake sale cake, or the teacher is collecting money for next week’s trip and no, I can’t pay by Visa. Once again, Mummy has messed up. Of course, I blame my entirely imaginary high-powered career and the fact that a woman can’t have it all (the suggestion that Mummy is just disorganised and needs a kick up the arse won’t cut it). Next time, though, it’s going to be different.

For the first time ever I am prepared for the upcoming school event. I know all about Shoebox Day. I’ve already got it scribbled on the calendar, having found the Operation Christmas Child leaflet stuffed into my eldest child’s book bag. In two weeks’ time my sons will be just like their classmates, each arriving at school with a Christmas shoebox to be given to “a poor child in Africa” (I tell my children it won’t necessarily be Africa and that not every child who lives there is poor. “Don’t be silly,” says my six-year-old. After all, he’s watched Comic Relief).

Of course, I must remember not to get so hung up on the day itself that I forget to purchase the gifts to put in said shoebox. These won’t just be any old gifts, either. There may be socks, and possibly a cuddly toy, and perhaps even a mini Connect Four. Most impressive of all, though, is the fact that my children will be giving the gift of Christ’s love (it’s amazing what you can fit in a Start-rite box these days).

At first glance Operation Christmas Child seems simply delightful. Christmas! Children! Toys! Sharing! Even if, like me, you’re flicking through the leaflet thinking “I wish they didn’t do gender segregated toy labels” and “isn’t this all rather patronising?” it feels churlish to criticise. Sure, world poverty won’t be eradicated by you stuffing Lego into a cardboard box, but this is for the children. What kind of smug liberal begrudges children a little Christmas cheer? What kind of privileged arse puts their precious principles ahead of a poor child’s laughter on Christmas day? It seems incredibly self-indulgent to take issue with a charity. However, at the risk of looking like a cross between the Modern Parents and Ebenezer Scrooge, the more I read about Operation Christmas Child, the more I find myself making an exception. 

Since 1995 Operation Christmas Child has been run by the evangelical organisation Samaritan’s Purse. You provide the shoe boxes and toys, and they make the deliveries. Oh, their church partners might just happen to drop in “a little booklet of Bible stories” or even “invite children receiving shoeboxes to join a discipleship course called The Greatest Journey.” The charity’s website boasts of bringing “the hope of Jesus Christ into the lives of over 100 million underprivileged children.” This might not sound too bad until you learn that Samaritan’s Purse is run by Rev Franklin Graham, a man who has called Islam “a very wicked and evil religion”. OCC targets countries with large Muslim populations, with an aim to convert (they also adopt these tactics with Hindu communities). My children think they are sending toys who children who have none; what they’re actually doing is sending faith to children whose own beliefs are deemed not to measure up.    

My eldest child believes in God, although he also believes in Star Wars (he doesn’t, however, believe in the city of Birmingham, but that’s another story). I would find it hard to explain to him what I find wrong with OCC. Initially I thought it was merely the kind of casual, well-intentioned cultural imperialism you find in other western charity efforts such as Band Aid’s "Do they know it’s Christmas?", but it’s worse than that. Operation Chrismas Child are to charity what Femen are to feminism: superior, islamophobic, seemingly unresponsive to the needs of those they claim to help (although deep down, I suspect some members of Femen do care about feminism; I’m less sure anyone leading OCC really gives a toss about toys).

In 2003 the Guardian’s Giles Fraser launched a brilliant attack on OCC, highlighting the narcissism that lies at the heart of this approach to giving:

Schools and churches that are getting their children involved in Operation Christmas Child need to be aware of the agenda their participation is helping to promote. There is, of course, a huge emotional hit in wrapping up a shoebox for a Christmas child. But if we are to teach our children properly about giving, we must wean them off the feel-good factor.

I think he’s absolutely right. And yet ten years on I’m one of the many parents who’s gone ahead and written “Shoebox Day” on the calendar. I am hoping I can think of some clever ruse between now and then. Perhaps I shall mark our box “for the local children’s hospice” (though I’ve checked and it turns out they want money, not trinkets self-indulgently chosen by me and my children in order to give ourselves a warm feeling inside). Alternatively, I can always pretend to be Useless Mummy again. “The Shoebox? Argh! I forgot!” Then I’ll make it up to them by investing in a more ethical gift. See, I can be sneaky and manipulative, too, although not half as manipulative as those who exploit children to spread their prejudice.


At first glance Operation Christmas Child seems simply delightful. Look closer, and it's not all it seems. Photo: Getty

Glosswitch is a feminist mother of three who works in publishing.

Show Hide image

Q&A: What are tax credits and how do they work?

All you need to know about the government's plan to cut tax credits.

What are tax credits?

Tax credits are payments made regularly by the state into bank accounts to support families with children, or those who are in low-paid jobs. There are two types of tax credit: the working tax credit and the child tax credit.

What are they for?

To redistribute income to those less able to get by, or to provide for their children, on what they earn.

Are they similar to tax relief?

No. They don’t have much to do with tax. They’re more of a welfare thing. You don’t need to be a taxpayer to receive tax credits. It’s just that, unlike other benefits, they are based on the tax year and paid via the tax office.

Who is eligible?

Anyone aged over 16 (for child tax credits) and over 25 (for working tax credits) who normally lives in the UK can apply for them, depending on their income, the hours they work, whether they have a disability, and whether they pay for childcare.

What are their circumstances?

The more you earn, the less you are likely to receive. Single claimants must work at least 16 hours a week. Let’s take a full-time worker: if you work at least 30 hours a week, you are generally eligible for working tax credits if you earn less than £13,253 a year (if you’re single and don’t have children), or less than £18,023 (jointly as part of a couple without children but working at least 30 hours a week).

And for families?

A family with children and an income below about £32,200 can claim child tax credit. It used to be that the more children you have, the more you are eligible to receive – but George Osborne in his most recent Budget has limited child tax credit to two children.

How much money do you receive?

Again, this depends on your circumstances. The basic payment for a single claimant, or a joint claim by a couple, of working tax credits is £1,940 for the tax year. You can then receive extra, depending on your circumstances. For example, single parents can receive up to an additional £2,010, on top of the basic £1,940 payment; people who work more than 30 hours a week can receive up to an extra £810; and disabled workers up to £2,970. The average award of tax credit is £6,340 per year. Child tax credit claimants get £545 per year as a flat payment, plus £2,780 per child.

How many people claim tax credits?

About 4.5m people – the vast majority of these people (around 4m) have children.

How much does it cost the taxpayer?

The estimation is that they will cost the government £30bn in April 2015/16. That’s around 14 per cent of the £220bn welfare budget, which the Tories have pledged to cut by £12bn.

Who introduced this system?

New Labour. Gordon Brown, when he was Chancellor, developed tax credits in his first term. The system as we know it was established in April 2003.

Why did they do this?

To lift working people out of poverty, and to remove the disincentives to work believed to have been inculcated by welfare. The tax credit system made it more attractive for people depending on benefits to work, and gave those in low-paid jobs a helping hand.

Did it work?

Yes. Tax credits’ biggest achievement was lifting a record number of children out of poverty since the war. The proportion of children living below the poverty line fell from 35 per cent in 1998/9 to 19 per cent in 2012/13.

So what’s the problem?

Well, it’s a bit of a weird system in that it lets companies pay wages that are too low to live on without the state supplementing them. Many also criticise tax credits for allowing the minimum wage – also brought in by New Labour – to stagnate (ie. not keep up with the rate of inflation). David Cameron has called the system of taxing low earners and then handing them some money back via tax credits a “ridiculous merry-go-round”.

Then it’s a good thing to scrap them?

It would be fine if all those low earners and families struggling to get by would be given support in place of tax credits – a living wage, for example.

And that’s why the Tories are introducing a living wage...

That’s what they call it. But it’s not. The Chancellor announced in his most recent Budget a new minimum wage of £7.20 an hour for over-25s, rising to £9 by 2020. He called this the “national living wage” – it’s not, because the current living wage (which is calculated by the Living Wage Foundation, and currently non-compulsory) is already £9.15 in London and £7.85 in the rest of the country.

Will people be better off?

No. Quite the reverse. The IFS has said this slightly higher national minimum wage will not compensate working families who will be subjected to tax credit cuts; it is arithmetically impossible. The IFS director, Paul Johnson, commented: “Unequivocally, tax credit recipients in work will be made worse off by the measures in the Budget on average.” It has been calculated that 3.2m low-paid workers will have their pay packets cut by an average of £1,350 a year.

Could the government change its policy to avoid this?

The Prime Minister and his frontbenchers have been pretty stubborn about pushing on with the plan. In spite of criticism from all angles – the IFS, campaigners, Labour, The Sun – Cameron has ruled out a review of the policy in the Autumn Statement, which is on 25 November. But there is an alternative. The chair of parliament’s Work & Pensions Select Committee and Labour MP Frank Field has proposed what he calls a “cost neutral” tweak to the tax credit cuts.

How would this alternative work?

Currently, if your income is less than £6,420, you will receive the maximum amount of tax credits. That threshold is called the gross income threshold. Field wants to introduce a second gross income threshold of £13,100 (what you earn if you work 35 hours a week on minimum wage). Those earning a salary between those two thresholds would have their tax credits reduced at a slower rate on whatever they earn above £6,420 up to £13,100. The percentage of what you earn above the basic threshold that is deducted from your tax credits is called the taper rate, and it is currently at 41 per cent. In contrast to this plan, the Tories want to halve the income threshold to £3,850 a year and increase the taper rate to 48 per cent once you hit that threshold, which basically means you lose more tax credits, faster, the more you earn.

When will the tax credit cuts come in?

They will be imposed from April next year, barring a u-turn.

Anoosh Chakelian is deputy web editor at the New Statesman.