Pakistani protesters shout anti-US slogans at a rally against US drone attacks. Photograph: Getty Images
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Drones and the "bugsplats" they cause

Drone attacks are anything but impersonal for the Pakistani civilians on the ground.

What do you think about when you hear the word “drone”? President Obama in the White House, authorising the “kill list”. American soldiers pressing buttons. Bearded Taliban militants in faraway, dusty villages, being swiftly, sharply zapped out of existence.

The impersonal language used to describe drones – “targeted”, “accurate”, “enemy combatant” – compounds these impressions. Yet, as ever, the reality of this computer game warfare is significantly messier.

Pakistan’s tribal area has been home to the most sustained drone campaign of anywhere in the world. The attacks started in 2004 and have been stepped up under President Obama. The main defence of drone war is that it results in less “collateral damage” than airstrikes – another impersonal euphemism, this time for civilian deaths. But investigations and anecdotal evidence show that this is not the case. Collating exact figures is difficult, but local activists say that of around 3,000 casualties in Waziristan, just 185 were named al-Qaeda operatives. The Brookings Institution estimates that ten civilians die for every militant killed.

“The problem we have with Obama is this notion that if they have a beard and they are the right age then they are presumed to be terrorists,” says Clive Stafford Smith, head of the legal aid charity Reprieve. “I would estimate that the majority of people being killed are not the people who should be killed under anyone's definition.”

Shahzad Akbar is a Pakistani lawyer, representing 80 cases from Waziristan, the majority of whom have lost relatives to drone attacks. In a landmark case, he is attempting to prove firstly that these people can press charges for murder, and secondly, that their cases can come under the jurisdiction of the Islamabad courts. This is important because the Pakistan’s ungovernable tribal areas are federally administered and operate outside the normal bounds of law and order.

When we speak on the phone, he lists the cases: houses that were targeted while people were sleeping. People who died while attending funerals. Others killed while at jirgas, or meetings of tribal elders. Children asleep in targeted houses. Children playing and killed by shrapnel. Pharmacists. Local policemen. Schoolteachers. “These are Pakistanis employed by the state,” he says. “That is about as civilian as you can get.” And, as with any war, death is not the only outcome. Hundreds of people maimed, blinded, and disabled by the attacks, left with few prospects in an area beset by poverty.

The 800,000 people in Waziristan live under constant threat of death. Strikes frequently take place in the middle of the night, so they are not even safe sleeping in their homes. As standard, four or five drones circle the air, giving a sense of imminent danger and paranoia. The buzzing sound is a relentless presence; people refer to drones as “bees”.  In a chilling echo of this colloquialism, US operators refer to victims as “bugsplats”.
Local doctors report an “exponential” increase in the number of people requiring prescriptions for anti-anxiety drugs or anti-depressants. “Living under constant threat of death – that’s about as stressful as it gets,” says Stafford Smith.

Akbar says that at a meeting in Peshawar last month with people from the tribal areas, nearly everyone carried tranquilisers. “Everyone is constantly thinking about drones. They would take calls from home and their children tell them how many drones they have spotted. Women are possibly most worried. They aren’t allowed to go outside because of local traditions. They don’t know where their husbands, brothers, or sons go, and live in fear that they might not see those people again.”

A few years ago, public opinion in Pakistan was divided, with many liberals supporting drone strikes as a legitimate attack against the terrorists who threaten their way of life. But that was before the extent of civilian casualties was revealed, and now feeling is such that parliament has passed three resolutions condemning drones since 2011. A recent Pew poll found that 97 per cent of people viewed the attacks negatively, and it is set to be a key election issue. Seen as yet another assault on Pakistan’s sovereignty, it has cemented intense anti-US feeling in the country.

The population of Pakistan’s tribal areas operate under their own rules of rough justice and revenge. They are largely uneducated and live by traditions which Akbar describes as “centuries behind”. This compounds their disempowerment: they feel that they are outsiders, not part of the system, and that no-one cares what happens to them.  As the 80 families in Waziristan await the verdict on whether they will be able to press charges for the deaths of their relatives, Akbar explains that an important part of the process is trying to empower the local population, caught up in a remote-controlled war in which they are entirely defenceless. “If you protest, if you come out, if you contact the courts, you can actually do a lot. This is what we are trying to make them understand.”

Samira Shackle is a freelance journalist, who tweets @samirashackle. She was formerly a staff writer for the New Statesman.

This article first appeared in the 18 June 2012 issue of the New Statesman, Drones: video game warfare

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The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.