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If Andy Burnham doesn't fix his relationship with the Sun, he's dead meat

I've interviewed Andy Burnham. He's a great guy, but if he doesn't fix his relationship with the Sun, he's doomed, says broadcaster Tom Latchem.

Andy Burnham shook my hand ahead of our interview with a grip firmer than most other politicians I’ve met.  He has an easy charm and had no difficulty finding common ground as we discussed two of my favourite topics – mid-90s indie music and the prospect of my football team, AFC Bournemouth, managing to stay in the Premier League.

He also seemed more open and relaxed in his own skin than a lot of MPs, but perhaps more notably carried with him none of the pomposity of many senior politicians. The prospective Labour leader strikes me as a decent, principled man – which is perhaps unsurprising, given his assiduous work with Hillsborough families to bring about the inquiry that they so deserved.

Burnham is a proud Liverpudlian who was directly affected by that awful day in Sheffield in 1989. An Everton fan, he was at the other FA Cup semi-final but returned to Liverpool to speak to his traumatised friends who witnessed first-hand the horror that took place in Sheffield Wednesday’s stadium. He speaks with genuine emotion about his memories of the time.

He has since worked tirelessly alongside the bereaved families on the Justice for the 96 campaign, understandably forging a close bond. And so it would hardly be surprising if he felt a lingering resentment towards the paper that falsely accused Liverpool fans of carrying out terrible acts as the disaster unfolded.

As part of an hour long interview with Burnham on FUBAR Radio, to be aired on Tuesday from 10am, I asked him whether the failure at the last election of his friend and potential predecessor Ed Milliband was due in part to his unhealthy relationship with the Mail and the Sun – who monstered him on an almost daily basis in run-up to Polling Day. Burnham didn’t seem, explicitly at least, to acknowledge it.

As a former tabloid journalist myself, and one who remains heavily involved in that world, I told him in no uncertain terms that staying on the right side of the Sun is crucial if you are to have any chance of political success. He may not say it out loud, but Burnham knows it too. 

Which is why it must be all the more concerning for him that, not only is the Sun not on his side, it is actively attacking him after he turned down an interview request. Last week it took pot-shot after pot-shot, even holding up Burnham’s travel expenses as an example of how he was a ‘tightwad’.

Of all the questions I asked in wide-ranging interview that covered the leadership race and his plans should he win, the Iraq War (“my biggest regret in politics”) and his devotion to Everton (“I will never miss a match – even if I am Prime Minister”), The Sun highlighted his failure to identify which soap legend had their funeral this week, as a knock to his ‘man of the people’ record.

I don’t think him not watching Corrie reveals an awful lot – Burnham may of course be an EastEnders man. But what the Sun’s reaction to him not knowing about Deidre does show, as he aims to win the Labour leadership race, and then become Prime Minster, is that his principles and relationship with the press could be his downfall. Let’s not forget that Tony Blair – who for years played the Sun brilliantly– campaigned to Free the Weatherfield One, when Deirdre was behind bars back in 1998.
Many of the bereaved Hillsborough families, and probably the friends Burnham is proud to say he still regularly drinks with back home on Merseyside, would happily see ‘The Scum’ consigned to history like its sister paper the News of the World, and its owner Rupert Murdoch damned to hell for eternity.    

And that leaves Burnham in a rather sticky situation. Because he cannot escape the brutal truth that, if he wants to win back the many thousands of its former voters who abandoned Labour in favour of Ukip in May, he will inevitably need some support from the Sun.
On air Burnham puts a brave face on his recent treatment at the hands of the redtop, making conciliatory noises about the importance of “talking to everyone” while at the same time not doing anything to upset the families of the JFT96 campaign while the inquiry is on-going.

But in private, as we talked before about the tough week he had faced, it is clear he has been stung by the coverage and seems conflicted. Until Labour finally elects its next leader in September, the Sun’s knocking coverage is probably not too big a problem for Burnham. But if he does win the leadership race, it is a conflict he will somehow need to overcome.

 It’s questionable whether it's “The Sun Wot Won It”, as the paper has a history of backing the winning horse. And it is of course possible to succeed in the face of opposition in the press.

But unless Burnham can navigate an acceptable compromise with the Hillsborough families he is deeply loyal to and the Sun, his messages about championing the NHS and delivering a fairer austerity plan may never get a fair hearing in Britain’s biggest newspaper.

 

Tom Latchem is a journalist and broadcaster who presents the Tuesday morning show on FUBAR Radio. Listen to the interview on the station on Tuesday from 10am.

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Pity the Premier League – so much money can get you into all sorts of bother

You’ve got to feel sorry for our top teams. It's hard work, maintaining their brand.

I had lunch with an old girlfriend last week. Not old, exactly, just a young woman of 58, and not a girlfriend as such – though I have loads of female friends; just someone I knew as a girl on our estate in Cumbria when she was growing up and I was friendly with her family.

She was one of many kind, caring people from my past who wrote to me after my wife died in February, inviting me to lunch, cheer up the poor old soul. Which I’ve not been. So frightfully busy.

I never got round to lunch till last week.

She succeeded in her own career, became pretty well known, but not as well off financially as her husband, who is some sort of City whizz.

I visited her large house in the best part of Mayfair, and, over lunch, heard about their big estate in the West Country and their pile in Majorca, finding it hard to take my mind back to the weedy, runny-nosed little girl I knew when she was ten.

Their three homes employ 25 staff in total. Which means there are often some sort of staff problems.

How awful, I do feel sorry for you, must be terrible. It’s not easy having money, I said, managing somehow to keep back the fake tears.

Afterwards, I thought about our richest football teams – Man City, Man United and Chelsea. It’s not easy being rich like them, either.

In football, there are three reasons you have to spend the money. First of all, because you can. You have untold wealth, so you gobble up possessions regardless of the cost, and regardless of the fact that, as at Man United, you already have six other superstars playing in roughly the same position. You pay over the odds, as with Pogba, who is the most expensive player in the world, even though any halfwit knows that Messi and Ronaldo are infinitely more valuable. It leads to endless stresses and strains and poor old Wayne sitting on the bench.

Obviously, you are hoping to make the team better, and at the same time have the luxury of a whole top-class team sitting waiting on the bench, who would be desired by every other club in Europe. But the second reason you spend so wildly is the desire to stop your rivals buying the same players. It’s a spoiler tactic.

Third, there’s a very modern and stressful element to being rich in football, and that’s the need to feed the brand. Real Madrid began it ten years or so ago with their annual purchase of a galáctico. You have to refresh the team with a star name regularly, whatever the cost, if you want to keep the fans happy and sell even more shirts round the world each year.

You also need to attract PROUD SUPPLIERS OF LAV PAPER TO MAN CITY or OFFICIAL PROVIDER OF BABY BOTTLES TO MAN UNITED or PARTNERS WITH CHELSEA IN SUGARY DRINK. These suppliers pay a fortune to have their product associated with a famous Premier League club – and the club knows that, to keep up the interest, they must have yet another exciting £100m star lined up for each new season.

So, you can see what strains and stresses having mega money gets them into, trying to balance all these needs and desires. The manager will get the blame in the end when things start to go badly on the pitch, despite having had to accommodate some players he probably never craved. If you’re rich in football, or in most other walks in life, you have to show it, have all the required possessions, otherwise what’s the point of being rich?

One reason why Leicester did so well last season was that they had no money. This forced them to bond and work hard, make do with cheapo players, none of them rubbish, but none the sort of galáctico a super-Prem club would bother with.

Leicester won’t repeat that trick this year. It was a one-off. On the whole, the £100m player is better than the £10m player. The rich clubs will always come good. But having an enormous staff, at any level, is all such a worry for the rich. You have to feel sorry . . .

Hunter Davies’s “The Beatles Book” is published by Ebury

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 29 September 2016 issue of the New Statesman, May’s new Tories