David Cameron during a joint press conference with his Slovenian counterpart at Brdo Castle on June 18, 2015. Photograph: Getty Images.
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David Cameron has retreated from his promises on child poverty – but will it cost him?

Labour will not prosper if it is viewed merely as a repository of protest. 

History has reduced David Cameron’s modernising phase to gay rights and greenery. “White-collar liberalism” was pursued to the neglect of “blue-collar conservatism”. Yet in his quest to make his party electable he roamed more widely than is commonly thought. He unambiguously committed the Conservatives to a free NHS, pledged to match Labour’s public spending plans for three years and vowed to end the “moral disgrace” of poverty. In his 2006 Scarman Lecture, the then opposition leader declared, “I want this message to go out loud and clear: the Conservative Party recognises, will measure and will act on relative poverty . . . Poverty is relative – and those who pretend otherwise are wrong . . . Even if we are not destitute, we still experience poverty if we cannot afford things that society regards as essential.”

His words were a repudiation of the Thatcherite belief that once a minimum standard of living has been attained, the level of income inequality is irrelevant. After tripling under the Conservatives from one in nine children to one in three, child poverty fell by 800,000 under Labour. To date, Cameron has been able to boast that this progress has continued during his premiership. Child poverty fell by 300,000 to 2.3 million in 2010/11 as middle-class earnings declined and benefits protected the incomes of the poorest. It then remained flat for the following two years. Against expectations, the figures published on 25 June for 2013/14 continued this trend. But the panoply of austerity measures imposed – the household benefit cap, the bedroom tax and the 1 per cent cap on benefit increases – and the nascent recovery in average incomes means it is unlikely to endure. It is forecast that by 2020, the year that Tony Blair earmarked for its abolition, child poverty will have increased by one-third to one in four children.

Just as it was the provision of welfare that enabled the fall in child poverty, so its removal precipitated its rise. Few Conservatives expected to be in a position to impose the £12bn of cuts they promised during the election. The Lib Dems privately planned to negotiate the figure down to £9bn or £10bn in the event that the Tories fell short of a majority – a deal that some Tories willingly would have accepted. The confirmation by George Osborne and Iain Duncan Smith that they will indeed use their mandate to make £12bn of cuts likely guarantees increases in child poverty. Because of Cameron’s decision to ring-fence all benefits for pensioners, the axe will inevitably fall on families and the working poor. The cuts announced so far – a two-year freeze in working-age benefits, the reduction of the benefit cap from £26,000 to £23,000 and the removal of housing benefit from 18-to-21-year-olds – amount to just £1.5bn. The remaining £10.5bn will not be itemised in full until the Spending Review this autumn.

After £21bn of cuts in the last parliament left few low-hanging fruit, it is tax credits that are viewed as the weakest link. They are the largest of the unprotected areas (accounting for £30bn) and have long been regarded by the Tories as emblematic of Labour’s statist meddling. Cameron denounced the payments as a “ridiculous merry-go-round”; Duncan Smith accused the opposition of using them to “buy votes” while in office (his party has performed precisely this trick in the case of the elderly, 47 per cent of whom voted Tory in May). In recent days, Cameron and other Conservatives have sounded like their Labour counterparts as they have denounced companies for failing to pay their employees higher wages. Sarah Wollaston MP told me that large firms were “taking us all for a ride” by forcing the taxpayer to “subsidise their profits” through the welfare system.

Cameron has identified a problem but he does not yet have anything resembling a solution. Unless the Tories annex Labour’s policy of “make work pay” contracts (as some opposition MPs fear they will), which would provide a tax rebate to companies that sign up to become living wage employers, they have no means of ensuring higher salaries. Mere exhortation will not suffice. The fashion for deriding tax credits on the left and the right elides the reality that they are a policy for an imperfect world. Neither salaries nor the personal tax allowance, for instance, take account of family size.

The relative poverty measure that Cameron lauded when it was in his interests to do so is now derided as meaningless. He cited “the absurd situation where if we increase the state pension, child poverty actually goes up”. Yet that example reflects precisely the fiscal gerontocracy that troubles so many. Relative to the old, the young are unambiguously worse off.

Conservatives fear that the rise in child poverty and the coming raid on tax credits will provide a depleted Labour Party with vital ammunition. But the opposition has its own problems to contend with. If the Tories are thought to be too unwilling to spend money on the poorest, Labour must counter the impression that it is all too willing to do so. The shadow work and pensions secretary, Rachel Reeves, fought hard in private to ensure that the party committed to voting for the reduced out-of-work benefit cap. A sharper distinction between welfare for the employed and for the unemployed is regarded as an unavoidable consequence of Labour’s defeat. As the working poor lose tax credits, they are even less tolerant of those perceived to be gaming the system.

Even in this case, however, Labour will not prosper if it is viewed merely as a repository of protest. It must convince voters that it is as devoted to saving public money as the Tories. As Cameron’s 2006 speech showed, uncharacteristic clothes must be worn in opposition – even if they are later discarded in government. 

George Eaton is political editor of the New Statesman.

This article first appeared in the 26 June 2015 issue of the New Statesman, Bush v Clinton 2

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The joy of only winning once: why England should be proud of 1966

We feel the glory of that triumphant moment, 50 years ago, all the more because of all the other occasions when we have failed to win.

There’s a phrase in football that I really hate. It used to be “Thirty years of hurt”. Each time the England team crashes out of a major tournament it gets regurgitated with extra years added. Rather predictably, when England lost to Iceland in Euro 2016, it became “Fifty years of hurt”. We’ve never won the European Championship and in 17 attempts to win the World Cup we have only won once. I’m going to tell you why that’s a record to cherish.

I was seven in 1966. Our telly was broken so I had to watch the World Cup final with a neighbour. I sat squeezed on my friend Colin’s settee as his dad cheered on England with phrases like “Sock it to them Bobby”, as old fashioned now as a football rattle. When England took the lead for the second time I remember thinking, what will it feel like, when we English are actually Champions of the World. Not long after I knew. It felt good.

Wembley Stadium, 30 July 1966, was our only ever World Cup win. But let’s imagine what it would be like if, as with our rivals, we’d won it many times? Brazil have been World Champions on five occasions, Germany four, and Italy four. Most England fans would be “over the moon” if they could boast a similarly glorious record. They’re wrong. I believe it’s wonderful that we’ve only triumphed once. We all share that one single powerful memory. Sometimes in life less is definitely more.

Something extraordinary has happened. Few of us are even old enough to remember, but somehow, we all know everything that happened that day. Even if you care little about the beautiful game, I’m going to bet that you can recall as many as five iconic moments from 50 years ago. You will have clearly in your mind the BBC commentator Kenneth Wolstenholme’s famous lines, as Geoff Hurst tore down the pitch to score his hat-trick: “Some people are on the pitch. They think it’s all over. It is now”. And it was. 4 - 2 to England against West Germany. Thirty minutes earlier the Germans had equalised in the dying moments of the second half to take the game to extra time.

More drama we all share: Geoff Hurst’s second goal. Or the goal that wasn’t, as technology has since, I think, conclusively proved. The shot that crashed off the cross bar and did or didn’t cross the line. Of course, even if you weren’t alive at the time, you will know that the linesman, one Tofiq Bakhramov, from Azerbaijan (often incorrectly referred to as “Russian”) could speak not a word of English, signalled it as a goal.

Then there’s the England Captain, the oh-so-young and handsome Bobby Moore. The very embodiment of the era. You can picture him now wiping his muddy hands on his white shorts before he shakes hands with a youthful Queen Elizabeth. Later you see him lifted aloft by his team mates holding the small golden Jules Rimet trophy.

How incredible, how simply marvellous that as a nation we share such golden memories. How sad for the Brazilians and Germans. Their more numerous triumphs are dissipated through the generations. In those countries each generation will remember each victory but not with the intensity with which we English still celebrate 1966. It’s as if sex was best the first time. The first cut is the deepest.

On Colin’s dad’s TV the pictures were black and white and so were the flags. Recently I looked at the full colour Pathe newsreel of the game. It’s the red, white and blue of the Union Jack that dominates. The red cross of Saint George didn’t really come into prominence until the Nineties. The left don’t like flags much, unless they’re “deepest red”. Certainly not the Union Flag. It smacks of imperialism perhaps. In 1966 we didn’t seem to know if we were English or British. Maybe there was, and still is, something admirable and casual about not knowing who we are or what is our proper flag. 

Twelve years later I’m in Cuba at the “World Festival of Youth” – the only occasion I’ve represented my country. It was my chance to march into a stadium under my nation’s flag. Sadly, it never happened as my fellow delegates argued for hours over what, if any, flag we British should walk behind. The delegation leaders – you will have heard of them now, but they were young and unknown then – Peter Mandelson, Trevor Phillips and Charles Clarke, had to find a way out of this impasse. In the end, each delegation walked into the stadium behind their flag, except the British. Poor Mandelson stood alone for hours holding Union Jack, sweltering in the tropical sun. No other country seemed to have a problem with their flag. I guess theirs speak of revolution; ours of colonialism.

On Saturday 30 July BBC Radio 2 will commemorate the 50th anniversary of the 1966 World Cup Final, live from Wembley Arena. Such a celebration is only possible because on 16 occasions we failed to win that trophy. Let’s banish this idea of “Fifty years of hurt” once and for all and embrace the joy of only winning once.

Phil Jones edits the Jeremy Vine Show on BBC Radio 2. On Saturday 30 July the station celebrates the 50th anniversary of the 1966 World Cup Final live from Wembley Arena, telling the story of football’s most famous match, minute by minuteTickets are available from: www.wc66.org