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WATCH: David Cameron forgets his football team

David Cameron urged his audience to support West Ham - but he supports a different team in similar colours.

David Cameron appears to have forgotten which football team he's supposed to support, after urging his audience to "support West Ham", the East London football club that play in similar colours to Cameron's "beloved" Aston Villa.

Your mole has always been suspicious of the Prime Minister's interest in football - "many of those who have spoken in this debate are either lawyers or football fans, but I have to confess that I am neither" he told the House of Commons in 2001 - although Cameron has blamed it on "brain fade". (Which happens to us all. Your mole sometimes mistakes themselves for a stoat.)

I'm a mole, innit.

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Theresa May enjoys the honeymoon bounce Jeremy Corbyn can only dream of

It's back to October 2009 in the polls. 

Back in October 2009, The Telegraph reported that backbench MPs were planning a coup against their unpopular leader, Gordon Brown. 

The simmering discontent was attributed not to ideological angst but management, specifically the anger at Brown's insistence that MPs pay back their expenses.

Days earlier, The Sun had switched allegiance with a front page declaring: "Labour's Lost It."

That was the last time Labour's poll rating was as low as it is now, according to pollsters ICM. 

The latest poll surveyed voters between 22 and 24 July 2016. The findings are stark. Of those intending to vote, 43 per cent would choose Theresa May and the Tories, while just 27 per cent would go for Labour.

The Tories now enjoy a 16 point lead, and for this party too, the last time such a figure was recorded was October 2009. 

Of course, the new prime minister may be enjoying a honeymoon bounce. When John Major replaced Margaret Thatcher mid term, the Conservatives overtook Labour in the polls. Brown’s ascension to Labour leadership in June earned him a double-digit lead by September, but after that his popularity rapidly crumbled. 

Theresa May could experience something similar. YouGov pollster Anthony Wells noted: “The current polls look wonderful for her, but on past timescales they won’t necessarily be so rosy in a couple of months’ time.”

But Jeremy Corbyn never enjoyed such an edge. In the heady days of September 2015, after he clinched a surprise victory in the Labour leadership election, ICM found Labour enjoying an immediate honeymoon boost of one point. 

That still put Labour lagging four points behind the recently victorious Conservatives, with 32 per cent of the vote.

The gap has widened. Immediately after Brexit, the Tories had 36 per cent of the vote and Labour 32 per cent. Both parties were tested in the following month, and the Conservatives triumphed. 

For the hard left backing Corbyn, a 27 per cent slice of the vote is welcome after years as political outcasts. The centre left, on the other hand, must hope May trips up – or that Owen Smith can claim a honeymoon bounce of his own.