Traditional terraced properties in Greenwich on June 4, 2014. Photograph: Getty Images.
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Labour’s Help to Build scheme will succeed where the coalition has failed

By providing government guarantees to small construction firms we will kickstart housing supply. 

Today on a visit to a small builder in Kent, we outlined Labour’s proposal to boost small house-builders and help the next generation on to the property ladder. Our Help to Build scheme would underwrite bank loans to smaller housebuilders and unlock much-needed finance to get them building.

We’re in the midst of the biggest housing crisis in a generation. Families and young people are struggling to get on the property ladder. More and more people are living in the private rented sector which often doesn’t provide them the stability and peace of mind that they need. And if you’re on the waiting list for social housing then there are another 1.6 million households in the queue with you. The key driver of the crisis is that we’re simply not building enough homes. We're currently building less than half the number of homes we need to keep up with demand.

It’s true these housing pressures didn’t begin under this government - after all no government has built enough homes for 30 years. But things have certainly got much worse on this government’s watch. Under David Cameron, house building has fallen to its lowest levels in peacetime since the 1920s. Only today, we have learned that the government’s flagship housing policy, the New Homes Bonus, is redistributing money from some of the poorest Labour councils to the richest Tory and Lib Dem authorities, and is not delivering the homes communities need.

Labour can do better. We want more people to realise their dream of home ownership. But, unless we build more homes, property prices will rise further out of reach because supply cannot keep pace with demand. So today we are setting out our proposal to tackle the housing shortage by boosting small-builders by improving their access to finance.

Emerging findings from the Lyons Housing Commission, set up by Ed Miliband to deliver a roadmap to getting 200,000 homes a year built by 2020, show there is a need to increase diversity and competitiveness in the housing sector. Figures show that 25 years ago small builders were building two thirds of new homes. Now they're not even building a third of new homes. Over the same period, the number of firms building between one and 100 units has fallen from over 12,000 to fewer than 3,000.

What has caused this decline? The Federation of Master Builders (FMB) surveys of small house building firms have consistently shown that for these firms access to finance and land are the most significant barriers to growing their businesses and increasing the supply of new homes. In the FMB’s 2013 House Builder Survey, 60 per cent of house builder members cited access to finance as a major barrier to their ability to increase their output of new homes, more than any other factor.

That’s why earlier this year, Labour set out plans to increase access to land for SME builders. The next Labour government will require local authorities to include a higher proportion of small sites in their five year land supply. We will give guaranteed access to public land to smaller firms and custom builders. And we will guarantee that a proportion of the homes built in the next generation of new towns and garden cities will be built by smaller firms.

But we must do more. As Ed Balls said earlier this year, we need a Help to Build scheme that tackles the root cause of the credit crisis for SMEs. Our proposals would kickstart the supply of homes by providing government guarantees for bank lending to SME construction firms in a similar way to how the current Help to Buy scheme underwrites mortgages.

The Help to Buy scheme may increase access to mortgages but, when even Mark Carney, the Governor of the Bank of England, has warned about the risks to our economy of a lopsided housing market where housing demand hugely outstrips supply, it is clear the time is now right for a Help to Build scheme, using the strength of government guarantees to help increase the supply of affordable properties.

Labour’s Help to Build scheme will encourage small house-builders to deliver more homes, as well as stimulating the local economy and helping to prevent prices from spiralling ever further out of reach for young homebuyers. And we would lock in a series of stringent safeguards, such as a cap on the value of loans available for each development, to ensure the scheme is focussed on smaller builders, and the normal bank checks on construction firms' ability to repay.

This proposal alone will not solve the housing crisis. There is no one single proposal that can. That’s why our Housing Commission will report later this year, producing a roadmap of how we can reach our ambition of getting 200,000 homes a year built by 2020. But in the meantime, acting on this crucial issue will help get our small builders building again and it will begin to tackle the housing crisis which is leaving so many people without a decent home at a price they can afford.

Chris Leslie is shadow chief secretary to the Treasury; Emma Reynolds is shadow housing minister.

Coders for Corbyn
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Can emojis win elections?

Jeremy Corbyn has claimed his campaign's use of technology would be the "path to victory" in 2020. But can emojis play a meaningful part? 

When photographic campaign badges were first unleashed in 1860, a Facebook commenter posted on Abraham Lincoln’s wall: “What is this? Today’s youth are doomed” and then, a moment later, “You call this news?”*

It might be tempting to react in a similar way to the fact that Jeremy Corbyn emoji – or rather, Jeremoji – are now a thing. Small digital stickers of the flat-capped Labour leader expressing joy and sadness might seem like the End Of Serious Political Campaigning As We Know It, but are they really that different from the multitude of deft and daft political campaign buttons throughout history?

Well, yes. Because there will be a marrow.

Beyond the marrow, however, Jeremoji aren’t actually that revolutionary. Before Kim Kardashian crashed the App Store with the 9,000 downloads a second of her Kimoji in December 2015, we here at the New Statesman created a much-needed Yvette Cooper emoji. Around the same time, Bernie Sanders supporters released BerniemojiThe slightly-less pleasing to the ear Hillarymoji were also unveiled by Hillary Clinton campaigners two months ago, though none of these apps were officially endorsed by their respective candidates.

“We’re not affiliated, we’re totally independent,” says Gregory Dash from Coders for Corbyn, the group behind Jeremoji, and a wider online volunteer toolkit for Corbyn supporters. “A lot of us have social links with the campaign and we ran ideas past them and got feedback but as an organisation we’re totally independent and all volunteers.”

Dash reveals that a variety of professional and amateur artists contributed to the emoji and that unfortunately, as the marrow design is currently being finalised, it won’t be in the first version of the app. Once the app has been approved by Google Play and the App Store, it should be available to the public in the coming weeks.

“Mainly they’re just fun but we’re also hoping we’ll be able to communicate some of the main message of Jeremy’s campaign,” says Dash.

But are Dash and other developers misguided in their attempts to promote sexagenarian politicians via a communication tool favoured by teens? Hillary Clinton has already been mocked for her attempts to capture the youth vote via memes, and has proven on multiple occasions that trying to be “down with the kids” can backfire. Corbyn’s own digital manifesto was met with scorn by some yesterday.

“To be very honest, the emojis are pretty cringy,” says Max Rutter, a 17-year-old from Oxford. “I know that they are targeted towards teens but politics isn't something most teens talk about on social media, and these emojis could only be used in a political conversation. Corbyn doesn't need emojis to get teens on his side, he just needs to stick to his guns and keep telling it like it is.”

A 2013 London School of Economics study on Youth Participation In Democratic Life supports Max’s assertions. The final report found that although in theory young people wanted politicians to use social media more, in practice it led to more negative perceptions of politicians and “an increased perception of the gap between political elites and the young.” Moreover, teens exposed to a social media campaign were less likely to vote than those who only received political flyers.

Jeremoji, then, may not ultimately capture the youth vote, and nor are they likely to make lifelong Conservatives pause and say, “On second thoughts, yes. This Corbyn chap is the man for me.” So what will they achieve?

“We’re hoping to do some emojis around Corbyn’s ten pledges and allow people to share them that way,” says Dash. The app already contains emojis affiliated with the Orgreave Truth and Justice Campaign, a society seeking justice for miners after the Battle of Orgreave in June 1984. Dash also hopes to get emojis supporting the No More Blacklisting campaign and Save Our Steel.

“We want to have it so you go to the Orgreave campaign and you click the emoji and it will give you a little bit of information about the campaign as well,” Dash says. “Emojis then become a tool to communicate all these different campaigns that are going on. There are amazing things going on that the wider Labour membership may not know about.”

Coders for Corbyn seek the approval of each of these campaigns before creating the emoji, as they don’t want to seem as if they’re exploiting campaigns to make themselves look better “like Owen Smith did”. But despite their current affiliation with Corbyn, the group plan to rebrand as Coders for Labour after the leadership election.

“I’m not sure there would be the same demand for Owen Smith emojis, but we'd definitely still be producing Labour themed emojis for people to use,” says Dash, when I ask what he’d do if Smith won.

Dash tells me when iOS10 launches in the autumn, emojis will be available at three times their current size, and will be more like stickers. This means they can communicate complicated messages from various campaigns, and may also lose any potential stigma associated with the word “emoji”. In the late 20th century, campaign buttons like Lincoln’s were replaced by cheaper disposable label stickers. It makes sense for these in turn to be replaced by digital stickers. Even if emoji can’t win elections, they may still prove powerful in raising awareness.

The UK’s currently most used emoji is the despairing crying face. Personally, I see no problem with it becoming a marrow.

*May not strictly be true 

Amelia Tait is a technology and digital culture writer at the New Statesman.