Ed Miliband speaks at the Scottish Labour conference on March 21, 2014 in Perth. Photograph: Getty Images.
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Is Ed Miliband a lucky general?

The party's visceral attacks on the Lib Dems show it is staking everything on a majority. 

I think it’s fair to say the latest Labour Party Election Broadcast (PEB) hasn’t received universal acclaim, with folk on all sides asking "what were they thinking of?"

I was fortunate enough to spend some years working side by side with the three partners who formed Lucky Generals, the ad agency that produced the broadcast for Labour. I can tell you that they are creative, accomplished and – most pertinently – highly intelligent individuals. Indeed, one of them has received more awards for advertising effectiveness than anyone else in the business.

So they won’t have produced that PEB on a whim because they thought it would be funny or out of creative indulgence. They’ll have produced it because it will deliver strategically against what they have been told are the Labour Party’s goals. And I think that probably tells us quite a lot about Labour’s 2015 general election strategy. That strategy is, to use a technical term from adland, "shit or bust"; or in political parlance, it’s the 35 per cent strategy.

As the political arithmetic under the constituency boundaries means Labour only needs to poll the 35 per cent it currently polls to win a majority (as opposed to 42 per cent for the Tories), Labour appears to have decided to hold on to what it's got. That PEB is designed to do two things to the Lib Dems. It tells disaffected voters from 2010 who have defected to Labour why they should stick with them. And it puts two fingers up to the Lib Dems in terms of any future coalition negotiations. Despite some evidence to the contrary, it seems Labour really still do resent the "Gordon has to go" red line put down by the Lib Dems in 2010.

But by basically now making it very difficult to see how the Lib Dems can ever now go into a coalition with the party responsible for that ad, Labour is saying "we must win a majority in 2015" – or decide to try and run a minority government.

The latter would probably last until autumn – when after a no confidence vote, the Tories, well-funded, basking in the difficulties thrown up by Labour running a minority government for six months and with a new leader (step forward, Boris) – will streak home again in a second general election. So, it all comes down to – can Labour win a majority at the first time of asking in May 2015?

Lucky Generals is named after the Napoleonic quote - "I have plenty of clever generals but just give me a lucky one". Ed Miliband must hope he is just such a lucky general. But to all those in the Lib Dems railing at the PEB and gnashing their teeth, can I suggest an alternative Napoleonic quote? "Never interrupt your enemy when he is making a mistake."

Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Lib Dem Conference

Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Lib Dem Conference

Photo: Getty
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Paul Nuttall is like his party: sad, desperate and finished

The party hope if they can survive until March 2019, they will grow strong off disillusionment with Brexit. They may not make it until then. 

It’s a measure of how far Ukip have fallen that while Theresa May faced a grilling over her social care U-Turn and Jeremy Corbyn was called to account over his past, the opening sections of Andrew Neill’s interview with Paul Nuttall was about the question of whether or not his party has a future.

The blunt truth is that Ukip faces a battering in this election. They will be blown away in the seats they have put up a candidate in and have pre-emptively retreated from numerous contests across the country.

A party whose leader in Wales once said that climate change was “ridiculous” is now the victim of climate change itself. With Britain heading out of the European Union and Theresa May in Downing Street, it’s difficult to work out what the pressing question in public life to which Ukip is the answer.

Their quest for relevance isn’t helped by Paul Nuttall, who at times tonight cast an unwittingly comic figure. Pressing his case for Ukip’s burka ban, he said earnestly: “For [CCTV] to work, you have to see people’s faces.” It was if he had intended to pick up Nigel Farage’s old dogwhistle and instead put a kazoo to his lips.

Remarks that are, written down, offensive, just carried a stench of desperation. Nuttall’s policy prescriptions – a noun, a verb, and the most rancid comment underneath a Mail article – came across as a cry for attention. Small wonder that senior figures in Ukip expect Nuttall to face a move on his position, though they also expect that he will see off any attempt to remove him from his crown.

But despite his poor performance, Ukip might not be dead yet. There was a gleam of strategy amid the froth from Nuttall in the party’s pledge to oppose any continuing payment to Brussels as part of the Brexit deal, something that May and Corbyn have yet to rule out.

If May does manage to make it back to Downing Street on 8 June, the gap between campaign rhetoric – we’ll have the best Brexit, France will pay for it – and government policy – we’ll pay a one-off bill and continuing contributions if need be – will be fertile territory for Ukip, if they can survive as a going concern politically and financially, until March 2019.

On tonight’s performance, they’ll need a better centre-forward than Paul Nuttall if they are to make it that far. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.

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