The Tories' EU games are undermining their "grown-up" economic message

The threat by Nissan to withdraw from Britain if the UK leaves the EU shows how the Tories' euroscepticism pulls against their emphasis on stability.

As Labour gains ground with its cost-of-living offensive, the Tories have sought to present themselves as the "grown-up" party that can be trusted to maintain economic stability and avoid short-term "gimmicks" that threaten this aim. But this strategy risks being undermined by their decision to raise the spectre of EU withdrawal. On the day that MPs debate Conservative MP James Wharton's bill guaranteeing a referendum in 2017 (and Adam Afriyie's amendment for a vote in October), the head of Nissan has warned that his company could withdraw from Britain if the UK leaves the EU. Carlos Ghosn said: "If anything has to change we [would] need to reconsider our strategy and our investments for the future." Were Nissan to leave, 6,500 jobs at the company's Sunderland site would be lost.

For the Tories, who have made much of the renaissance of car manufacturing in Britain (with output forecast to reach a record high by 2015), it's an awkward message. Of the 30 brands manufacturing 70 models in the UK, Nissan is the largest and recently announced that its Sunderland plant would move to 24-hour production in 2014 to meet demand. With the uncertainty now set to endure until at least 2015, Ghosn's warning is likely to be the first of many that tarnish the Tories' economic brand.

And for what gain? Those who confidently predicted back in January that Cameron's EU referendum pledge would shoot Farage's fox, or even set the Conservatives on the road to victory, have been proved entirely wrong. The motivations of those who support UKIP are too complex and long-term for them to be bought off by the promise of a vote in 2017.

While the public share the Tories' euroscepticism, they do not share their obsession with the subject. As polling by Ipsos MORI has consistently shown, voters do not regard it as one of the ten most important issues. It's true that they overwhelmingly support an EU referendum but as pollsters regularly attest, this merely reflects their general predilection for such votes.

Cameron knows and understands all of the above. One of the principal aims of his speech was to settle the debate, calm his restive backbenchers and move on. But with the focus now likely to shift to exactly which powers he will seek to repatriate, there is little prospect of any relief.

David Cameron gestures during a press conference at the end of the second and last day of an European Union (EU) Council meeting on October 25, 2013 at the EU Headquarters in Brussels. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

Screengrab from Telegraph video
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The Telegraph’s bizarre list of 100 reasons to be happy about Brexit

“Old-fashioned light bulbs”, “crooked cucumbers”, and “new vocabulary”.

As the economy teeters on the verge of oblivion, and the Prime Minister grapples with steering the UK around a black hole of political turmoil, the Telegraph is making the best of a bad situation.

The paper has posted a video labelled “100 reasons to embrace Brexit”. Obviously the precise number is “zero”, but that didn’t stop it filling the blanks with some rather bizarre reasons, floating before the viewer to an inevitable Jerusalem soundtrack:

Cheap tennis balls

At last. Tennis balls are no longer reserved for the gilded eurocrat elite.

Keep paper licences

I can’t trust it unless I can get it wet so it disintegrates, or I can throw it in the bin by mistake, or lose it when I’m clearing out my filing cabinet. It’s only authentic that way.

New hangover cures

What?

Stronger vacuums

An end to the miserable years of desperately trying to hoover up dust by inhaling close to the carpet.

Old-fashioned light bulbs

I like my electricals filled with mercury and coated in lead paint, ideally.

No more EU elections

Because the democratic aspect of the European Union was something we never obsessed over in the run-up to the referendum.

End working time directive

At last, I don’t even have to go to the trouble of opting out of over-working! I will automatically be exploited!

Drop green targets

Most people don’t have time to worry about the future of our planet. Some don’t even know where their next tennis ball will come from.

No more wind farms

Renewable energy sources, infrastructure and investment – what a bore.

Blue passports

I like my personal identification how I like my rinse.

UK passport lane

Oh good, an unadulterated queue of British tourists. Just mind the vomit, beer spillage and flakes of sunburnt skin while you wait.

No fridge red tape

Free the fridge!

Pounds and ounces

Units of measurement are definitely top of voters’ priorities. Way above the economy, health service, and even a smidgen higher than equality of tennis ball access.

Straight bananas

Wait, what kind of bananas do Brexiteers want? Didn’t they want to protect bendy ones? Either way, this is as persistent a myth as the slapstick banana skin trope.

Crooked cucumbers

I don’t understand.

Small kiwi fruits

Fair enough. They were getting a bit above their station, weren’t they.

No EU flags in UK

They are a disgusting colour and design. An eyesore everywhere you look…in the uh zero places that fly them here.

Kent champagne

To celebrate Ukip cleaning up the east coast, right?

No olive oil bans

Finally, we can put our reliable, Mediterranean weather and multiple olive groves to proper use.

No clinical trials red tape

What is there to regulate?

No Turkey EU worries

True, we don’t have to worry. Because there is NO WAY AND NEVER WAS.

No kettle restrictions

Free the kettle! All kitchen appliances’ lives matter!

Less EU X-factor

What is this?

Ditto with BGT

I really don’t get this.

New vocabulary

Mainly racist slurs, right?

Keep our UN seat

Until that in/out UN referendum, of course.

No EU human rights laws

Yeah, got a bit fed up with my human rights tbh.

Herbal remedy boost

At last, a chance to be treated with medicine that doesn’t work.

Others will follow [picture of dominos]

Hooray! The economic collapse of countries surrounding us upon whose trade and labour we rely, one by one!

Better English team

Ah, because we can replace them with more qualified players under an Australian-style points-based system, you mean?

High-powered hairdryers

An end to the miserable years of desperately trying to dry my hair by yawning on it.

She would’ve wanted it [picture of Margaret Thatcher]

Well, I’m convinced.

I'm a mole, innit.