Nick Clegg speaks at the Liberal Democrat conference in Glasgow last month. Photograph: Getty Images.
So according to George Eaton (who is my editor, so I’ll be careful what I say here), Labour leads polling on living standards, the Tories lead on the economy, and "the party that triumphs in 2015 will be that which seeks to address its weaknesses, rather than merely playing to its strengths". Funnily enough – it ain't necessarily so.
Now of course, as has been made abundantly clear by both the Labour and the Tories at their conferences, they want to win the next general election with an absolute majority. This is an easier hurdle for Labour to clear than the Tories, given the constituency boundaries, but both are clearly still dreaming of an end to the period of coalition government.
But they also know the trend is against them, with combined support for the two main parties falling consistently since the 1950s. Now, while it is the Lib Dems who have benefited most from this trend away from the two big parties, the current polling for the party hasn’t especially benefited Labour and the Tories, thanks mainly to the rise of UKIP.
This goes some way to explaining why both parties appear to be adopting core strategies to appeal to their traditional supporter base. This is, in many ways, the Reagan approach to campaigning – secure your base first, then build out from there. Both hope that, come 2015, they will have built up enough to deliver the majority they crave; but they also know they have a a fail-safe: the Lib Dems.
Therefore, in many ways, the target for Labour and the Tories is just to beat the other party, as provided they are the largest party – and the Lib Dem incumbency factor delivers the seats expected – that will be enough to get them over the line. It’s a bit like that joke about what to do if you’re being chased by a grizzly bear – either run very fast, or trip your friend.
This also explains why both parties are producing enough common ground policies for potential coalition negotiations as well as a few red lines.
Neither party will ever say publicly that they are 'expecting' to form a coalition. But shoring up their core support probably means that’s where they’ll end up. For currently it seems people are convinced one party stands for a stronger economy, the other for a fairer society If only there was a party that promised both….
Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Lib Dem Conference