The Tories that Cameron and Osborne need to listen to

Conservative group Renewal's pledge card calls for an increase in the minimum wage, the building of one million homes, free party membership for trade unionists and action against "rip-off companies".

Free party membership for trade unionists, the building of one million homes over the next parliament, an increase in the minimum wage, a "cost-of-living test" for every policy, a cut in fuel duty and a cabinet minister to "take action for the consumer against rip-off companies". The latest set of demands from Len McCluskey? No. Rather, the six proposals that will appear on a New Labour-style pledge card next week from Renewal, the Conservative group aimed at broadening the party's appeal among working class, northern and ethnic minority voters (the launch of which I covered earlier this year).

The group, led by NS contributor David Skelton, has gone further than any other in recognising that the Tories need to dramatically refashion their agenda if they are to ever win a majority again (a feat that has eluded them for 21 years). The party currently has no councillors in Liverpool, Manchester, Newcastle and Sheffield, and just one seat in Scotland. In 2010, it won the support of just 16% of ethnic minority voters.

If it is to improve on this performance next time round, it needs to depart from its traditional script of Europe, immigration and welfare. Voters might share the Tories' views on these issues but they do not share their obsession with them. To win new supporters, the party needs to adopt a relentless focus on living standards. As Skelton notes, "Traditional Labour voters are disenchanted, lack a natural political home, but do not believe the Conservatives are interested in them. We have got to change that perception. We have got to show that we stand up for ordinary working people, and that we are not the party just of the rich or big business. The six issues on the pledge card are designed to show we are on the side of hard-pressed working people."

So, what are the chances of succcess and how worried should Labour be? Renewal enjoys significant support from senior ministers, including Patrick McLoughlin, who wrote the foreword to the collection, and Eric Pickles, who addressed its launch, as well as MPs such as Robert Halfon and Guy Opperman. Its work is also being studied by George Osborne, who appointed Skelton’s former Policy Exchange colleague Neil O’Brien as his special adviser and whose former chief of staff, Matt Hancock, contributed a chapter on "conservatism for the low-paid" to Renewal's recent pamphlet Access All Areas. Several sources have told me that the party is likely to announce a significant increase in the minimum wage at its conference in Manchester next week in a bid to win over low-income groups.

But less than two years away from the election, time is short for the Tories to detoxify their brand. The decision to cut the top rate of tax, to privatise large parts of the NHS and to demonise trade unionists have all added to the damage. But if Renewal's agenda becomes the party's, the long work of winning a hearing among voters who have shunned it for decades will begin. 

David Cameron speaks during an official reception at Downing Street on September 16, 2013. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Young people want big ideas – that's why I refuse to dumb down Radio 4

My week, from finding a way through the fog to getting the quarterly audience figures.

I walk to work through Regent’s Park, when possible accompanied by my dogs, which my husband then collects on his bike ride and takes home. If there is time we have coffee together in the small hut just before the inner circle. This is a good way to listen to the Today programme, I find, as I can keep one ear in, achieve a rational, critical detachment and still enjoy the birds, and then add the other ear if a strong interview demands immersion, or take both out altogether when despair creeps up. On the subject of Today, I hope to have some fun with Sarah Sands, whom we have just appointed as the programme’s new editor; it’s good to see an experienced woman brought in at a senior level to the BBC.

 

A winter’s tale

The park through the seasons has become something of an addiction, measured out by inspired planting of appropriate annuals, the names of which I note and discuss with the gardeners when I dare interrupt them.

Memorable events occur quite frequently during this walk: I once stumbled upon a proposal of marriage involving a beautiful young woman who once had worked for me; an elderly Chinese gentleman practises t’ai chi regularly at a certain spot and I imagine talking to him about the changes he has seen in his lifetime back home. I have seen a rare green woodpecker on the grass pecking boldly in plain sight, and hopeless ducks, silent, puffed up, marooned in the fountains, unable to find their way back to the ponds, so close by.

At the start of winter, while walking home one day, I got stuck in the park, with a group of other stragglers, as the gates locked with the onset of darkness. Rather than retreating the way I had come, I accepted the offer (from a rather good-looking stranger) of a lift down from the top of the gate. The atmosphere then was alive, exhilarating, with crowds heading for the Frieze Masters marquee. How different it all is now, in 2017. There’s a new mood, a new American president, a new era.

 

Musical interlude

Recently, Roger Vignoles – the glorious pianist and a close friend – was playing, as he often does, in a lunchtime concert recorded for Radio 3 around the corner from Broadcasting House at the Wigmore Hall, with the baritone Roddy Williams. French songs: Fauré, Poulenc, Honegger, with a handful from Caplet (the latter quite new to me). All thoughts of politics fled, giving way to “L’adieu en barque”, set late one summer’s day on the river, a moment to clear the fog, both within and enveloping us that day in London.

I left an hour later in clear sunshine, feeling smug because we have commissioned Roddy’s Choral ­History of Britain for Radio 4 later this year.

 

Power trip

Waiting for coffee to brew, I was discussing Book of the Week with Gill Carter, commissioning assistant on this slot, when my drama commissioner, Jeremy Howe, put his head round the door. “Clarke Peters (yes, the one from The Wire) is here reading The Underground Railroad for Book at Bedtime.” Assured, deep tones rang out from a tiny studio on the third floor. “I have to keep stopping,” he said, as I thanked him.

Who could not be overcome by this story of slavery and bravery at this moment in American history? I am so glad to bring it to listeners this month. “Can you help?” the producer pleaded as we left. “We’re about to be thrown out of the studio.” That’s real power, I thought, as ten minutes later Jeremy had conjured up the extra time.

Clarke Peters will be back in the autumn with a series about the real history of black music in the UK which, he says, is little understood.

 

Culture and anarchy

This is the time of year when we launch the commissioning round calling for big ideas for next year. It’s a humbling thing to stand in our beloved art-deco Radio Theatre in front of hundreds of programme-makers, hoping that they will be inspired to bring “the best which has been thought and said in the world” (my guiding principle from Matthew Arnold).

I try on these occasions to lay out a little of how I see the shape of the world in the commissioning period ahead. This year the Loneliness of the Long-Distance Runner overcame me. Better perhaps simply to outline the way we commissioned the first week of 2017 to catch the mood. T S Eliot, more or less all New Year’s Day, read by the formidable Jeremy Irons, raised an echo of the Thirties, then a factual series of considerable documentaries across the week described The New World, followed by writers around the globe Imagining the New Truth.

Finally, inspired by Twelfth Night and the spirit of misrule, the comedy writer John Finnemore, one of our favourites, took over as the Lord of Misrule himself.

The imaginative world and writers have never been more needed. Whether it is truth or post-truth, I suspect that dramatic, imagined and creative truth when properly achieved is probably the nearest we can ever get to truth itself.

 

Tuning in

It’s the week of Rajar. These are quarterly audience figures for radio. In the past few months, they tell us, over 11 million people have listened each week to BBC Radio 4, setting new records. Just under half are below our average age of 56 and 1.5 million are under 35. At the moment we seem to have over two million weekly visitors to the website and roughly 20 million monthly global downloads.

Who says young people don’t want intelligent content? Who says that dumbing down is the only way to attract big audiences? We at Radio 4 try to be all about smartening up. We mark Rajar Day (whether the numbers are up or down) with cake, so I make my way to Paul for two tarts, pear and blueberry this time.

Gwyneth Williams is the controller of BBC Radio 4

This article first appeared in the 16 February 2017 issue of the New Statesman, The New Times