Why a married couples' tax allowance could be deadly for the Tories

Clegg's argument that any spare money should be used to support "all working families" is a powerful dividing line with the Conservatives.

After three years in government, it is only now that David Cameron is talking seriously about introducing a married couples' tax allowance, promising to announce plans "very shortly". The proposal was included in the 2010 Conservative manifesto and the Coalition Agreement (which gave the Lib Dems the right to abstain), so what's taken him so long? The reason for the delay, I suspect, is that influential Tories, most notably George Osborne (one of the most socially liberal MPs), recognise that it is a profoundly flawed measure. 

As Nick Clegg observed at his press conference this morning, a policy that "basically says to people who are not married: you will pay more tax than people who are married" will seem odd to many voters. Clegg's argument that a spare £550m would be better spent "on all working families" is a powerful dividing line with the Tories. 

It's true that a YouGov poll in January found that 53 per cent of the public support the introduction of a  tax allowance, with just 36 per cent opposed, but this total is likely to fall when voters find out that less than a third of married couples would benefit. As outlined in the Tory manifesto, only those couples in which one member is not using all of their personal tax allowance would gain (they could transfer £750 of their unused allowance to their spouse), with higher-rate taxpayers excluded. The policy could, of course, be redesigned so that all or most married couples benefit but this, not least for the fiscally conservative Osborne, would be prohibitively expensive. Clegg's argument that any spare money would be better used on raising the personal allowance is likely to resonate.

In his recent GQ article, Andy Coulson described the perception that David Cameron does not like single parents as "electoral halitosis", but this policy unambiguously discriminates against them. Among those who also don't gain from the policy, as Don't Judge My Family notes, are widows and widowers, people who leave abusive relationships and working couples. The policy will also alienate the young, socially liberal voters that the Tories need to win over if they are to ever secure a majority (18-24-year-olds opposed the policy by 40-36 in the YouGov poll). 

In reaffirming his support for an allowance, Cameron may enhance his standing with his party and with traditional Conservative voters but only at the cost of further limiting the appeal of the Tory brand. 

The decoration of a wedding cake is seen at the wedding fair on January 8, 2012 in the western German city of Essen. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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