Westminster’s short-sighted obsessions will not be what decides the next election

The Tories are starting to notice Labour’s higher levels of local organisation.

The day after winning the men’s singles title at Wimbledon, Andy Murray was the guest of honour at a hastily arranged reception on the Downing Street lawn. Ed Miliband and Nick Clegg were there alongside David Cameron and, at one point, the tennis star found himself in polite chatter with the three leaders. “It’s so nice to see you all getting along so well,” Murray observed drily. “Shame you can’t be like this all the time.” There was an awkward pause. The emotionless delivery made it impossible to tell if he was being deadpan or deadly earnest.
 
Something is wrong with our politics when party leaders behaving like civilised human beings is noteworthy and the suggestion they do it more often is potentially laughable. People who spend a lot of time in Westminster come to judge politicians on their own rarefied terms and forget what the rest of the country sees: robotic interviews, synthetic smiles and smug put-downs bellowed across the House of Commons. It is weird and unattractive. The theatrical combat is presumed to be phoney – politicians hamming up their differences when really they are all the same. The rebuke is partly fair, given the generous representation of white, fortysomething, Oxbridge-educated men on parliament’s front benches. The ranks of political journalism are no more diverse.
 
The party leaders are aware of how distant they are from the electorate. They have all tried doses of unfiltered public exposure as a remedy. The Conservative leader took his “Cameron Direct” show on the road long before the last election and occasionally revives the format. Labour’s local election campaign this spring involved Miliband addressing crowds from a box in market squares. Since January, Clegg has performed in a weekly radio phone-in show.
 
These devices are designed to allow candidates to get their message across unmediated by the press. They also allow aides to brief the media that the candidates are taking their message directly to the public. The leaders always think they have gone down well, because British audiences are mostly deferential to people they have seen on television. Vanity translates politeness as approval.
 
Parading social confidence and calling it the common touch does nothing to resolve the crisis in political representation. The historical party allegiances are fraying; membership is in long-term decline. To join a party is an eccentric act these days and, as some MPs privately concede, a rip-off. You buy the opportunity to surrender your time in the service of a remote machine. During elections, you get begging emails asking for more. The firmer you are in your ideals, the likelier it is that you will be rejected as naive and obtuse when your party forms a government.
 
Of the big three, Labour has the most developed strategy for dealing with this problem. Miliband has embraced the US model of “community organising” – training activists to mobilise neighbours and friends towards modest local goals such as getting derelict parks cleaned up and potholes filled. The idea is that when people see tangible results, they feel empowered and start thinking of politics as something they do, rather than something done to them. Miliband’s team doesn’t claim that this is a substitute for conventional campaigning but it is keen to advertise it as a symbol of the leader’s ambition to change the way politics works.
 
The Tories are starting to notice Labour’s higher levels of local organisation. In marginal seats, they say their opponents are ahead in surveying the battleground and mapping potential supporters with a view to getting them out on polling day. In a close election, having boots on the ground is vital. As one Labour strategist puts it: “They can outspend us but we will out-organise them.”
 
Meanwhile, Tories hoping to unseat Lib Dems have taken as a warning the Eastleigh by-election in February. Conditions could hardly have been worse for Clegg’s party. Its national opinion poll ratings barely touched double figures; the outgoing MP was heading for jail; Lord Rennard, the mastermind of past by-election victories, had been accused of sexual harassment. The Lib Dems were marching into a force-ten tabloid gale and still the seat was held.
 
That result was down to local intelligence and tenacious activism. Miliband knows the value of those resources because it was their depletion in Bradford West that allowed George Galloway to nick what should have been a safe Labour seat for the Respect Party. Many Tories worry that their own local reserves are ineffective or running away to Ukip.
 
That deficiency doesn’t register in Westminster because the Conservatives are dominant in the “air war” – the campaign to set the tone of national news coverage and thereby control the terms of political debate. Tory MPs are cheery: they see the economy slowly recovering and they see Labour pinned down as the party of mass immigration, lavish benefits and sucking up to Brussels. At least, that is what the newspapers they read tell them and they notice enough glum expressions on the faces of Labour MPs for it to ring true.
 
But the Conservative momentum has limits. It is ethnically and geographically confined. Labour and Lib Dem private polling tells them that outside the south-east, there is still no shortage of people who just don’t like Tories and won’t vote for them. That cultural inoculation isn’t new, so it doesn’t get reported much. It also goes against the grain of most political commentary, which assumes direct transmission from the tone of stories in London-based newspapers to national voting intentions. That is a risky assumption. A common theme in by-elections and council polls during this parliament has been that voters are angry with politicians and express their rage in unpredictable ways. The Westminster view is that the Tories are on a roll but Westminster is short-sighted. It may also no longer be where politics is won. 
David Cameron and Ed Miliband walk through the Members' Lobby to listen to the Queen's Speech at the State Opening of Parliament on May 8, 2013. Photograph: Getty Images.

Rafael Behr is political columnist at the Guardian and former political editor of the New Statesman

This article first appeared in the 29 July 2013 issue of the New Statesman, Summer Double Issue

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Theresa May's Brexit stance could come at a political cost

The Prime Minister risks raising unrealistic expectations among Leave backers.

Good morning. For Leavers, there's only one more sleep before Christmas: tomorrow Tim Barrow will moonlight as a courier and hand-deliver Theresa May's letter triggering Article 50 to Donald Tusk and Britain's Brexit talks will start.

Well, sort of. That we're pulling the trigger in the middle of, among other things, the French elections means that the EU27 won't meet to discuss May's exit proposals for another month. (So that's one of 23 out of 24 gone!)

The time pressure of the Article 50 process - which, its author Colin Kerr tells Politico was designed with the expulsion of a newly-autocratic regime in mind rather than his native country - disadvantages the exiting nation at the best of times and if there is no clear winner in the German elections in October that will further eat into Britain's negotiating time.

That Nigel Farage has announced that if the Brexit deal doesn't work out he will simply move abroad may mean that Brexit is now a win-win scenario, but heavy tariffs and customs checks seem a heavy price to pay just to get shot of Farage.

What are the prospects for a good deal? As I've written before, May has kept her best card - Britain's status as a net contributor to the EU budget - in play, though the wholesale rejection of the European Court may cause avoidable headaches over aviation and other cross-border issues where, by definition, there must be pooling of sovereignty one way or another.

That speaks to what could yet prove to be May's biggest mistake: she's done a great job of reassuring the Conservative right that she is "one of them" as far as Brexit is concerned. But as polling for BritainThinks shows, that's come at a cost: expectations for our Brexit deal are sky high. More importantly, the average Brexit voter is at odds with the Brexit elite over immigration. David Davis has once again reiterated that immigration will occasionally rise after we leave the EU. A deal in which we pay for single market access, can strike our own trade deals but the numbers of people coming to Britain remain unchanged might work as far as the British economy is concerned. May might yet come to regret avoiding an honest conversation about what that entails with the British public.

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.