PMQs review: Cameron profits from Labour's pensions move

The PM's framing of the party as soft on welfare but tough on pensioners is dangerous for Miliband and Balls.

It was the unending struggle between David Cameron and Ed Balls that defined today's PMQs. After the shadow chancellor revealed at the weekend that pensions would be included in Labour's welfare cap, Tory MPs set the PM up to deliver attack after attack on Labour for targeting those who've "worked hard all their lives". As Balls furiously pointed out, the party has pledged to keep the "triple lock" on pensions, but Cameron seized on Douglas Alexander's statement that this was their policy "at present" (the standard formulation used by shadow ministers) to declare that Labour would "cut the pension". That Cameron is now able to claim as much, however implausibly, is dangerous for Balls and Miliband. As the PM knows well, It is the over-65s who are the most likely age group to vote (76 per cent did in 2010, compared to 65 per cent of the total population). Cameron is now framing Labour as the party that wants to "protect welfare [it has refused to support the £26,000 benefit cap in its current form], punish hardworkers and punish pensioners." 

Cameron launched another rhetorical assault on Balls later in the session when he declared that the shadow chancellor's statement that the last Labour government did not spend too much "will be hung around his neck forever", describing it as "the most important quote in the last 10 years of politics." For the Tories, Balls's and Miliband's refusal to "apologise" for overspending gives them the opening they need to claim that Labour has "learned nothing" from the crash. 

The exchanges between Cameron and Miliband - on Syria and living standards - were less memorable but highlighted the significant division that has opened up between the two parties on arming the Syrian rebels. Miliband asked the PM: "given that Russia is prepared to send more arms to the Syrian government, does the Prime Minister think it is at all realistic for that 'tipping strategy' to work?" Cameron replied by insisting that he had "not made a decision to supply the Syrian opposition with weapons" but floundered when asked by Miliband what safeguards had been put in place in the event that he did. With many on the Tory benches as sceptical of Labour of the merits of arming the rebels (81 Conservative MPs signed a motion demanding a vote on the matter), this is likely to become a growing headache for the PM. 

David Cameron and Ed Miliband walk through the Members' Lobby to listen to the Queen's Speech at the State Opening of Parliament on May 8, 2013. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.