Arming the Syrian rebels would be an act of historic folly

Adding weapons to a civil war will only exacerbate Syria's suffering. The UK must not follow the American lead.

The US now claims the use of chemical weapons by the Syrian government crosses its "red line", setting in train the "enormous consequences" Obama threatened last year. Yet it is essential we see evidence before we leap to conclusions – Iraq casts a long shadow. We also need greater clarity on what promises of "military support" actually mean. The west would be committing an act of historic folly if it decided to arm the rebels or provide other lethal equipment.

We do not have to follow the American lead. Sometimes good friends tell each other when they are going wrong. In answer to questions from myself and others, the Prime Minister has made it clear that there will be a full debate and vote in the House of Commons before we increase our aid to the Syrian rebels. MPs will certainly hold him to this promise.

Providing lethal support to the rebels, or directly intervening in this civil war, would be foolhardy in the extreme. We must guard against mission creep. The more we edge closer to direct involvement, the more we become responsible for events on the ground. And the more we would find it difficult to extricate ourselves.

How would we track and trace the additional weaponry to ensure it does not fall into the hands of extremists on the rebel side? We know that some factions, such as the al-Nusra Front, are forging links with terrorists and jihadists such as al-Qaeda. Some of the rebel groups have also committed atrocities. Short of placing troops on the ground, it would be very difficult to ensure that any weapons only reach moderate elements. Meanwhile, it beggars belief that some maintain that adding weapons to a civil war will not inflate or add to the suffering. Pouring more weapons into this conflict can only increase the violence and casualties. This is one reason why charities such as Oxfam, which have people on the ground, have publicly argued in recent weeks that the west should not arm the rebels.

We should also be aware of the possible consequences of any such policy beyond Syria’s borders. The debate so far has been couched in terms of the conflict within the country. But Syria represents a melting-pot for a proxy war that is being fought out either directly or indirectly at various levels: whether it is Sunni versus Shia, the west versus China or Russia, or Iran versus Saudi Arabia. Pouring more arms into Syria would not only escalate the violence within the country, it could also extend the conflict beyond Syria’s borders. This would be a mistake of historic proportions. Our track record of arming groups or individuals in the region is not good. We armed the Mujahideen in the 1980s and backed Saddam Hussein when he attacked Iran – only to subsequently find some of these weapons being used against us.

The west should instead redouble its other efforts. There is a huge humanitarian crisis, both in Syria and beyond its borders. Refugee camps in both Jordan and the Lebanon are desperately short of basic amenities. And yet, the west stands by and does very little. Meanwhile, our diplomatic efforts have been half-hearted. The Russians are the elephant in the room and they are organising a conference in Geneva. Yet the west plans to exclude Iran from the talks. This is madness. The old adage that you make peace with your enemies, not with your friends, is apposite. The situation inside Syria is desperate and we should not pass up any opportunity to resolve it, even if it requires swallowing a bitter pill.

We need to learn the lessons of history. Promoting democracy through force of arms is often counter-productive. Democracy is taking root across North Africa and the Middle East, which has received little by means of western aid or assistance. Conversely, it is struggling in Iraq or Afghanistan, despite the high cost to the west in blood and treasure.

Interventions in the past have tended to have an 'embedding' effect. If anything, they have had the unintended consequence of strengthening existing regimes. It is notable, for instance, that communism has survived longest in those countries that have engaged militarily with the west: Korea, China, Vietnam and Cuba. Persuasion through diplomacy and ‘soft power’ has often been far more effective.

Our record of intervention in the Middle East, in particular, has not been good. I fear with Syria it will be no different. Let us hope we do not repeat the errors of the past.

John Baron is Conservative MP for Basildon and Billericay and a member of the foreign affairs select committee

Syrian rebel fighters belonging to the Martyrs of Maaret al-Numan battalion leave their position after a range of shootings on June 13, 2013 in the northwestern town of Maaret al-Numan. Photograph: Getty Images.
Photo: ASA
Show Hide image

Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA