Woolwich terror attack: Cameron and Miliband respond

"The terrorists never win because they cannot defeat the values we hold dear," says Cameron after the beheading of a British soldier in Woolwich.

David Cameron and Ed Miliband have now both responded to the suspected terrorist attack in Woolwich, which saw a British soldier beheaded by two men at 2:20pm this afternoon. The two suspects, one of whom declared in a grim video, "The only reasons we have done this is because Muslims are dying every day", were shot by police and are receiving emergency treatment in hospital. The full statement from the suspect with the bloodied machete was:

We swear by Almighty Allah we will never stop fighting you. The only reasons we have done this is because Muslims are dying every day. This British soldier is an eye for an eye a tooth for tooth. We apologise that women had to see this today but in our lands our women have to see the same. You people will never be safe. Remove your government. They don't care about you.

Cameron, who is in Paris for meetings with François Hollande, said at a press conference at the Elysée Palace:

I've been briefed by the Home Secretary about this sickening attack in Woolwich in London. It is the most appalling crime. We obviously are urgently seeking, the police are urgently seeking, the full facts about this case but there are strong indications that it is a terrorist incident.

Two people at the scene of the murder were wounded by the police and they are being treated as suspects. The Home Secretary is chairing COBRA tonight to bring together the police, the security services, all of the agencies, so that we can gather every piece of information that we can. The police and the security services in the UK will get all of the support that they need to deal with this or indeed any other incident.

I'll be returning to London later tonight, so that I can chair a COBRA meeting again in the morning to make sure that we have all of the facts of this case. Tonight, our thoughts should be with the victim, with their family, with their friends. People across Britain, people in every community, I believe, will utterly condemn this attack. We've had these sorts of attacks before in our country and we never buckle in the face of them. We show indomitable British spirit. The terrorists never win because they cannot defeat the values we hold dear.

He will travel back to London tonight and attend a COBRA meeting tomorrow morning.

Miliband, who cut short a visit to Germany to return to the UK, said:

This is a truly appalling murder which will shock the entire country. All of my thoughts are with the family and friends of the victim. The British people will be horrified by what has happened in Woolwich. They will be united in believing that this terror on our streets cannot be allowed to stand. The Labour Party will offer the Government our complete support in establishing the facts of what happened and ensuring that those responsible face the full force of British justice.

Although some MPs have suggested that parliament, which went into recess yesterday, should be recalled, a spokesman for John Bercow said that there had been no request from Downing Street for him to do so.

One of the Woolwich murder suspects is shown holding a bloodied machete. Photograph: ITV News.

George Eaton is political editor of the New Statesman.

Photo: ASA
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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA