Where will Nigel Farage stand in 2015?

After confirming that he will stand for a seat, the UKIP leader is likely to have his eye on Boston and Skegness.

In one of his many TV appearances over the weekend, Nigel Farage confirmed that he would stand for a seat at the next general election, so where might the UKIP leader try his luck? In 2010, he stood against John Bercow in Buckingham, but is unlikely to do so again after only finishing third (despite the three main parties standing aside to give the Speaker a free run) last time round.

UKIP didn't manage second place in any constituency, but there were three south west seats where it finished third: North Cornwall (where it won 5 per cent of the vote), North Devon (7 per cent) and Torridge and West Devon (5.5 per cent). But rather than any of these, my guess is that Farage will look to Lincolnshire, where UKIP is now the official opposition after winning 16 county council seats in the and depriving the Tories of overall control. The party performed notably well in Boston, where it won 10 of the 11 divisions after capitalising on local concern over immigration (the town has been nicknamed "Little Poland" due to its high eastern European population, the largest outside of London). 

As a result, one of the seats Farage is likely to be eyeing for 2015 is Boston and Skegness, where the party finished fourth in 2010 with 9.5 per cent of the vote (its second best result after Buckingham). There were three other Conservative-held constituencies where UKIP received more votes than the Tories on Thursday: Thanet North, Thanet South and Great Yarmouth. Any one of these is a potential target for Farage (the most marginal is Great Yarmouth, where the Tory majority is 4,276).

A study by Electoral Calculus suggested that UKIP would fail to win a seat at Westminster unless it won at least 24 per cent of the vote, but it's worth remembering that the Greens accomplished that feat with just 0.9 per cent of the vote in 2010; don't assume a uniform swing. If UKIP concentrates its resources and builds a local following in targeted constituences, it's quite possible that the Commons benches will acquire a purple tinge after 2015. 

UK Independence Party leader Nigel Farage addresses the media in central London on May 3, 2013. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.