The Tories' UKIP problem shows why they should have supported AV

Those now calling for a Tory-UKIP pact should consider how AV could have prevented a divided right.

Even before the votes have been counted, the idea of a Tory-UKIP pact is already gathering pace. Daniel Hannan has called for a Canada-style 'Unite The Right' initiative, while Nigel Farage himself has reminded us that he's willing to consider running joint candidates, with David Cameron the only obstacle. If Conservative losses exceed the 310 forecast by Rallings and Thrasher (the deserved subject of a leader in today's Guardian) and if UKIP perform as well as predicted, expect Tory MPs to start pushing the idea on Friday morning. 

The reason is obvious. In the 1980s, it was the formation of the SDP and the consequent split in the left-wing vote that allowed Thatcher to win successive landslide victories. In 2015, a divided right could bring Ed Miliband to power. At the last general election, there were 21 seats in which the UKIP vote exceeded the Labour majority (one shouldn't make the error of assuming that all UKIP voters would automatically defect to the Tories, but many would), a number that is likely to significantly increase next time round. 

It's worth noting, then, that the Conservatives missed a good opportunity to reduce, if not eliminate, their UKIP problem when they chose to oppose the Alternative Vote in the 2011 referendum (as Lib Dem blogger Mark Thompson has previously argued on The Staggers). The introduction of AV would aid the party by allowing it to win the second preferences of the fifth of Tory voters who have defected to UKIP since 2010 (again, one shouldn't assume that all would vote Conservative, but many would). 

When I put this point to Conservatives, they reasonably reply that they opposed AV on principle; self-interest did not enter into it. But those now advocating some form of pact or tactical voting (as Toby Young does here) are certainly making partisan calculations. 

Of course, even if the Conservatives had campaigned in favour of AV, the voters still might have backed first-past-the-post (although it's worth remembering how decisive Cameron's intervention was). But as they mourn the loss of hundreds of councillors tomorrow, the Tories should take a moment to consider how different their position would now be if Clegg and co. had won the day in 2011. 

David Cameron gives a speech opposing the Alternative Vote at the Royal United Services Institute building on February 18, 2011. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Indie band The 1975 want to “sue the government” over the Electoral Commission’s latest advert

Frontman Matt Healy perhaps isn’t aware that the Electoral Commission is not, in fact, the government (or believes that this is part of a wider conspiracy).

How do you make registering to vote in the EU Referendum cool? It sounds like something  from The Thick of It, but judging by the Electoral Commission’s latest TV ad for their new voting guide, this was a genuine question posed in their meetings this month. The finished product seems inspired by teen Tumblrs with its killer combination of secluded woodlands, vintage laundrettes and bright pink neon lighting.

But indie-pop band The 1975 saw a different inspiration for the advert: the campaign for their latest album, I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It (Yes, a title perhaps even more cumbersome than “The EU Referendum - You Can’t Miss It (Phase One)”).

Lead singer Matt Healy posted a picture of the guide with the caption “LOOK OUT KIDZ THE GOVERNMENT ARE STEALING OUR THOUGHTS!!” back on 17 May. The release of the TV spot only furthered Healy’s suspicions:

Healy perhaps isn’t aware that the Electoral Commission is not, in fact, the government (or believes that this is part of a wider conspiracy).

The 1975’s manager, Jamie Oborne, was similarly outraged.

Oborne added that he was particularly “disappointed” that the director for the band’s video for their song “Settle Down”, Nadia Marquard Otzen, also directed the Electoral Commission’s ad. But Otzen also directed the Electoral Commission’s visually similar Scottish Referendum campaign video, released back in September 2014: almost a year before The 1975 released the first promotional image for their album on Instagram on 2 June 2015.

Many were quick to point out that the band “didn’t invent neon lights”. The band know this. Their visual identity draws on an array of artists working with neon: Dan Flavin’s florescent lights, James Turrell’s “Raemar pink white”, Nathan Coley’s esoteric, and oddly-placed, Turner-shortlisted work, Bruce Nauman’s aphoristic signs, Chris Bracey’s neon pink colour palette, to just name a few – never mind the thousands of Tumblrs that undoubtedly inspired Healy’s aesthetics (their neon signs were exhibited at a show called Tumblr IRL). I see no reason why Otzen might not be similarly influenced by this artistic tradition.

Of course, The 1975 may be right: they have helped to popularise this particular vibe, moving it out of aesthetic corners of the internet and onto leaflets dropped through every letterbox in the country. But if mainstream organisations weren’t making vaguely cringeworthy attempts to jump on board a particular moment, how would we know it was cool at all?

Anna Leszkiewicz is a pop culture writer at the New Statesman.