After Woolwich: how the media got it wrong and how the public can get it right

Too many titles handed the killers the megaphone they craved. Those who quietly reject the offer of hatred and division deserve to be heard too.

The horrific murder of a soldier in Woolwich naturally generates a deep sense of shock and disgust. Though they may be motivated by an extremely atavastic ideology, the killers would seem to have an unfortunately strong intuitive grasp of our modern media culture.

This creates dilemmas for broadcasters and newspapers. This is important news, which needs to be reported powerfully on the front pages, and the right responses to prevent such debated everywhere. Censorship is rightly resisted. But there are important editorial choices to be made. The fact that everything is available somewhere on the internet does not absolve editors. There is plenty of stuff out there on extremist jihadi websites that does not get put on TV. There can be little doubt that the media platform to spread the message of hatred, fear and division is an important, central motive for the crime. What can we do about the fact that the need to report the grisly news will give the perpetrators the platform that they crave?

This morning, the Metro, the Guardian and the Telegraph all offer headlines which primarily communicate the message of the murderers, so handing them the media megaphone which their crime was designed to create. They also, in print, can seem to give more shape to what seems a rather more rambling and incoherent rant. (None of us can yet know quite the precise balance of extremist ideology or mental illness behind this particular crime).

Perhaps surprisingly, it is the Guardian's front page which comes uncomfortably close to being the poster front which the murderer might have designed for himself, with its headline "You will never be safe". If there were an al-Qaeda version of Alastair Campbell somewhere on the Afghan-Pakistan borders, they would surely also be delighted by how the Telegraph - "An eye for an eye, a tooth for a tooth. We won't stop fighting you until you leave us alone" - and the Metro - "You will never be safe, we will not stop fighting" have got the desired message across.

By contrast, the Mail - "Blood on his hands, hatred in his eyes" - and the Independent - "Sickening, deluded and uncomfortable" - chose headlines which editorialise against the killers on their front pages. Both the Times - "Soldier hacked to death in London terror attack" - and the Daily Star - "Soldier beheaded on London Street" - are among those to offer headlines which report the news.

In truth, despite yesterday's horror, violent Islamist extremism is considerably less effective than the promoters of its legend would have it, though it has, of course, taken much vigilance across the eight years since the last terrorist attack in London to keep us safe.

Events will always be more powerful than trends. Guardian writers often warn that an alarmist media culture is one reason why fear of crime can rise while levels of violent crime fall. It may, however, be more difficult in future for Guardian columnist Polly Toynbee to regard her own paper as an "honourable exception" to this general rule.

Perhaps it is a shame that no newspaper inverted the lens. As one of the killers told her "we want to start a war in London tonight", the astonishingly brave scout leader Ingrid Loyau-Kennett answered him: "it is only you versus many people. You are going to lose" Could that not have been the stuff of front page headlines too?

Politicians have condemned the murder and called for calm. There was little public appetite for the yobbish antics of the English Defence League in Woolwich last night. Both the EDL and the BNP are in potentially fatal disrepair, so will naturally seek to grasp a lifeline, but academic expert Matthew Goodwin notes how much weaker the extreme right is today than it was in 2005.

Many millions of decent Londoners feel impotent in the face of such evil, though we know that our city will reject the desire of the killers to "create a war in London", just as we did eight years ago, the last time there was a terrorist atrocity on our streets. But how can we show that? There are calls not to over-react, but that may put too much emphasis on how not to react. We should talk about how to react too. What would be the analogous response to the riots clean up two summers ago? 

Many people will donate to Help for Heroes or the Royal British Legion. The Challenge Network, which brings people together in social and voluntary activity, suggests a "peace march" across different faiths and communities. Many British Muslims are thinking, too, about whether, beyond the vociferous condemnation which quickly followed the atrocity, there is a more positive and constructive response to offer too.

The form such responses take will depend on what local in people in Woolwich decide that they want to do. There will be a broader appetite across London to make sure that it is not only the killers who grab the media megaphone. How might the voice of millions who quietly reject the offer of hatred and division make sure that we get a hearing too?

Flowers lie outside Woolwich Barracks. Photograph: Getty Images.

Sunder Katwala is director of British Future and former general secretary of the Fabian Society.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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