New poll shows Osborne harms the Tories and Balls helps Labour

Support for Tory economic policy falls when Osborne's name is mentioned and support for Labour policy rises when Balls is mentioned.

After the 2005 election, Lord Ashcroft famously published polling (Smell The Coffee) showing that voters often supported a particular policy until they were told that it had been proposed by the Tories (the psephological basis for "detoxification"). It seems that George Osborne now has a similarly toxic effect. A new poll by Ipsos MORI for the Evening Standard shows that voters back Osborne's deficit reduction plan - but only if the Chancellor's name isn't mentioned. 

Asked whether "tackling the deficit and keeping interest rates low should be our top priority" (the Osborne position) or whether "we need more government spending on investment to kick-start our economy and a temporary cut in taxes to support growth" (the Balls position), 52 per cent said the former and 41 per cent the latter. But when the policies are associated with their respective authors, the coalition's 11-point lead becomes a Labour lead of 16 points. Only 37 per cent say they support Osborne's approach, compared to 53 per cent who support Balls's. 

The poll will embolden those Conservative MPs who have long argued that Osborne is acting as a drag on Tory support and who are preparing to demand the removal of the Chancellor if the economy fails to improve. It's also evidence that, far from being a "toxic" figure (as Anthony Seldon claimed in the New Statesman last month), the shadow chancellor is an asset to his party.

Chancellor George Osborne is pictured at the EU headquarters in Brussels. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.