Eastleigh shows why the Tories will struggle to avoid defeat in 2015

If the Lib Dems benefit from an incumbency factor and UKIP splits the right-wing vote, the Tories will be the big losers.

Nigel Farage is crowing about the Conservatives "splitting the UKIP vote", while the Lib Dems brag, "if the Tories can't beat us now, when can they?" Last night was not a good one for David Cameron. One should always be wary of extrapolating from by-elections, which are a famously poor predictor of general elections, but with this proviso, there are two reasons why Eastleigh bodes ill for the Tories' prospects of victory.

The first is that it suggests the Lib Dems will benefit from an incumbency factor in 2015. In those seats where the party is well organised and where it can appeal for tactical votes from Labour supporters, it can still win. This is largely a problem for the Tories, who are in second place in 38 of the Lib Dems' 57 seats, and whose hopes of a majority rest on taking as many as 20 seats off Clegg's party. Eastleigh suggests it will be much harder to dislodge "the yellow bastards" (as the Tories affectionately refer to their coalition partners) than they hoped.

To add to the Tories' woes, the likely collapse in the Lib Dem vote elsewhere will work to Labour's advantage in Conservative-Labour marginals, as Corby demonstrated. If this patten is repeated at the general election, the Tories stand to lose dozens of seats - there are 37 Con-Lab marginals where the third place Lib Dem vote is more than twice the margin of victory.

The second reason why Eastleigh is so troubling for the Tories is that it shows the UKIP problem hasn't gone away. Those who predicted that Cameron's promise of an in/out EU referendum would do little to dilute the appeal of the "none of the above" party were right to do so. UKIP may yet fail to win a single seat at the next general election but it will almost certainly improve on the 3.1 per cent of the vote it attracted in 2010. Again, this is primarily a problem for the Tories, whose voters still account for a greater share of UKIP support than the Lib Dems' or Labour's. At the last election, there were 21 seats in which the UKIP vote exceeded the Labour majority. The prospect of a surge in this number is the main reason why some Conservatives are already urging Cameron to look again at the possibility of a Tory-UKIP pact, an option flatly dismissed by Michael Gove on the Today programme this morning.

Weary of the shackles of coalition, Tory MPs are desperate for evidence that they can achieve the majority that eluded them in 2010. But the resilience of the Lib Dems and the continuing division of the right means the Tories' chances of outright victory are looking slimmer than ever today.

David Cameron with the Conservative Eastleigh by-election candidate Maria Hutchings. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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