Why, despite everything, the Lib Dems are still set to win Eastleigh

A new poll from Lord Ashcroft putting the Lib Dems five points ahead in the by-election shows that local issues continue to take precedence over national ones.

After one of the worst weekends of press coverage for the Lib Dems in recent history, the party will be relieved that it is still on course to win in Eastleigh on Thursday. The final poll of the campaign, conducted by Lord Ashcroft (profiled by Andrew Gimson in this week's NS), puts the Lib Dems on 33 per cent (+2), five points ahead of the Tories, who are down to six points to 28 per cent, with UKIP in third place on 21 per cent (+8) and Labour a distant fourth on 12 per cent (-7). The fieldwork took place between Friday and Sunday, so after the Rennard story broke, although it is worth noting that the most damaging front pages for the party didn't appear until Monday following Clegg's admission that he was aware of "indirect and non-specific concerns" about the Lib Dem peer. 

But even with this proviso, it appears unlikely that the scandal will swing the contest in the Tories' favour. The reason, as I suggested yesterday, is that local issues continue to take precedence over national ones. Ashcroft's poll shows that the most important factor in determining how people will vote is "getting the best local MP". Nearly half of all voters (45 per cent) and 65 per cent of Lib Dems cite this as the main influence on their decision. Significantly, then, the Lib Dems enjoy a 19-point lead on "understanding the Eastleigh constituency and representing local people in parliament", with 40 per cent of all voters and 90 per cent of Lib Dems awarding them this accolade. 

Also in the Lib Dems' favour is that a majority of voters (55 per cent), including 47 per cent of Conservative supporters, say that they expect the party to win, a factor that, as Ashcroft suggests, may heighten the attraction of "a nothing-to-lose vote for UKIP". But few ever got rich betting on by-elections, and the poll shows that the potential for an upset remains; a total of 27 per cent of voters remain undecided. The Tories, for whom defeat would be written up as a humiliating failure (even if, as the poll suggests, voters are unmoved by the Huhne and Rennard scandals), have every incentive to fight to the death. 

Nick Clegg and Liberal Democrat Eastleigh by-election candidate Mike Thornton visit the Ageas Bowl - home of Hampshire Cricket Club. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Political video has come full circle in Obama and Clinton’s mockumentary-style films

Political campaign videos are increasingly mimicking the specific styles of filmmaking created to mock them.

This week, Hillary Clinton released a campaign video featuring Barack Obama, in an attempt to persuade her supporters to vote early. It revolved around Obama’s self-professed earliness. “I’m always early,” he tells us, cheerily. Aides chip in to explain this irritating habit, which becomes progressively more exaggerated, his approach to timing absurd. “You know how you beat LeBron James one-on-one? Get there 45 minutes early. Then it’s one-on-none.” A former staffer sighs. “You try telling the President of the United States there’s no such thing as a one-on-none.”

This is an instantly recognisable mockumentary style – deliberately shakey camerawork, complete with lots of zooming in and out, as absurd corporate behaviour is interspersed with incredulous talking heads and voiceover. It has its roots in the Office UK, taking the States by storm with The Office US, 30 Rock and Modern Family, and developing a political subgenre in The Thick of It, In the Loop and, most recently, Parks and Recreation. (Vague comparisons between Clinton and Poehler’s Leslie Knope abound.)

The content, too, seems familiar – a politician talks to camera about a personality quirk that is broadly a strength for someone in government, but exaggerates it to create a geeky, optimistic goofball, and a pretty likeable character. Take Leslie Knope on never smoking weed:

In terms of style and content, they’re fairly indistinguishable. And this not the only Clinton campaign video influenced by mockumentary and comedy tropes . In March, the Clinton campaigned released a “mean tweets” video with Senator Al Franken in the style of a Jimmy Kimmel Live talking head. Three days ago, a video campaign starring “Fake Lawyer” Josh Charles, an actor on The Good Wife, was released. It borrows heavily from mockumentary styles as well as self-mocking celebrity cameos in advertising. Even some non-comic videos, like this lighthearted one about Clinton’s granddaughter, have the exaggerated camerawork of the genre.

Of course, we can trace these campaign videos back to Obama again. His campaigns have always been heavily video based, and he’s taken the piss out of himself for Buzzfeed to promote campaigns. But the White House’s official channels are also in on the joke. In 2013, they released a mockumentary starring Steven Spielberg and 30 Rock’s Tracey Morgan, in which Obama plays Daniel Day Lewis playing Obama.

Earlier this year, the channel released another mini mockumentary, featuring Obama preparing for the end of his time as president. (The film even ridicules a less self-aware style of video – Obama posts a misjudged Snapchat about Obamacare, and asks “Did it get a lot of views at least?”)

A politician whose ideal evening consists of children’s movie marathons with colleagues? Where have we seen that before? Yes, political video has come full circle. Personally, I’m waiting on the Hillary Clinton break dancing clip

Anna Leszkiewicz is a pop culture writer at the New Statesman.