The smart fork and the crowding out of thought

The launch of a new device that seeks to "nudge" us towards healthier eating just emphasises how reluctant our politicians are to tackle the problem of obesity head-on.

One of the critical skills of any student of politics — professors, journalists, public servants, writers, politicians and interested members of the public included — is to somehow look beyond or beneath the bigger headlines and instead focus on those peripheral stories that may in fact tell us far more about the changing nature of society. It was in exactly this sense that I was drawn recently not to the "War in Whitehall" or Cameron’s speech on the UK’s future relationship with the European Union but to a story about the launch of a "smart fork". The "smart" feature being the existence of a shrill alarm which would inform its user if they were eating too quickly. This, I have quickly realized, is just the latest in a long stream of innovations that seek to nudge individuals towards making better choices about the way they lead their lives (eat less, save more, drive more slowly, etc.). And so it turns out that the "smart fork" is just one of a great series of new innovations that seeks to deliver a form of liberal-paternalism by somehow reconciling individual freedom and choice with an emphasis on collective responsibility and well-being. My favorite amongst these innovations was the "smart trolley": a supermarket trolley with sensors that beeped (and flashed) at the errant shopper who succumbed to the temptation to place a high-fat product in their trolley.

There was something about the idea of a smart fork, however, that I found particularly disturbing (or should I say "hard to swallow", "stuck in my gullet", "left a bad taste in my mouth", etc.?). My mind jumped back to Michael Sandel’s argument that "the problem with our politics is not too much moral argument but too little… Our politics is over-heated because it is mostly vacant." My concern with the launch of the "smart fork" is that it arguably reflects an unwillingness to deal with the moral arguments that underlie the obesity endemic in large parts of the developed world. If Sandel’s concern about the imposition of market values is that it could "crowd out of virtue" then my own concern is that behavioral economics revolution risks "crowding out thought" in the sense that new technologies may provide little more than an excuse or displacement activity for not accepting responsibility for one’s actions. In the twenty-first century do we really need a computerized fork or shopping trolley in order to tell us to eat less food more slowly, or to buy less high-fat food and exercise more?

The smart fork therefore forms little more than a metaphor for a society that appears to have lost a sense of self-control and personal responsibility. This, in turn, pushes us back to broader arguments concerning the emptiness of modern political debate and to the relative value of the public and private sectors. As Alain de Botton argued in Citizen Ethics in a Time of Crisis, we could ask whether individual freedom has really served us so well as the leitmotif of modern life. "In the chaos of the liberal free market we tend to lack not so much freedom [but] the chance to use it well’ de Botton writes; ‘We lack guidance, self-understanding, self-control… being left alone to ruin our lives as we please is not a liberty worth revering". Slavoj Žižek paints a similar argument across a broader canvas in his provocative work Living in the End Times. "The people wanted to have their cake and eat it," Žižek argues; "they wanted capitalist democratic freedom and material abundance but without paying the full price." He uses an advert on American TV for a chocolate laxative — "Do you have constipation? Eat more of this chocolate" — to mock the modern public’s constant demand for results without ever having to suffer unpleasant side effects.

Although hidden far beneath the front-page headlines, the story of the launch of the smart fork (in Las Vegas — need I say more) highlights the existence of an underlying problem in the sense that most politicians appear either unwilling or unable (possibly both) to tackle the issue head-on. Between 1980 and 2000 obesity rates doubled in the United States to the extent that one in three adults (around sixty million people) are now clinically obese, with levels growing particularly amongst children and adolescents. In this context it may well be that individuals require — even want — not a nudge but a shove or a push towards a healthier lifestyle? If this is true, it is possible that we need to revisit certain baseline assumptions about the market and the state and not simply define the role of the latter as an inherently illegitimate, intrusive, and undesirable one. To make this point is not to trump the heavy hand of the state or to seek to promote some modern version of the enlightened dictator, but it is to inject a little balance into the debate about the individual and society. Is it possible that we ‘hate’ politics simply because, unlike those unfeasibly self-contained, sane, and reasonable grown-ups that we are assumed to be by liberal politicians, most of us still behave like disturbed children (or political infants) who simply don’t want to take responsibility for our actions or how they impact on the world around us? Or — to put the same point slightly differently — if the best response we have to the obesity crisis is an electric fork then in the long term we’re all forked.

Matthew Flinders is Professor of Parliamentary Government & Governance at the University of Sheffield. He was awarded the Political Communicator of the Year Award in 2012. Author of Defending Politics (2012), he is also co-editor of The Oxford Handbook of British Politics and author of Multi-Level Governance and Democratic DriftRead more of Matthew Flinders’s blog posts and find him on Twitter @PoliticalSpike. This post first appeared on the OUP blog, and is crossposted with their permission.

The "smart fork", which connects wireless to a computer that collects information about the diner's appetite. Photograph: Getty Images
Getty
Show Hide image

The decline of the north's sporting powerhouse

Yorkshire historically acted as a counterweight to the dominance of southern elites, in sport as in politics and culture. Now, things are different.

On a drive between Sheffield and Barnsley, I spotted a striking painting of the Kes poster. Billy Casper’s two-fingered salute covered the wall of a once-popular pub that is now boarded up.

It is almost 50 years since the late Barry Hines wrote A Kestrel for a Knave, the novel that inspired Ken Loach’s 1969 film, and it seems that the defiant, us-against-the-world, stick-it-to-the-man Yorkshireness he commemorated still resonates here. Almost two-thirds of the people of south Yorkshire voted to leave the EU, flicking two fingers up at what they saw as a London-based establishment, detached from life beyond the capital.

But whatever happened to Billy the unlikely lad, and the myriad other northern characters who were once the stars of stage and screen? Like the pitheads that dominated Casper’s tightly knit neighbourhood, they have disappeared from the landscape. The rot set in during the 1980s, when industries were destroyed and communities collapsed, a point eloquently made in Melvyn Bragg’s excellent radio series The Matter of the North.

Yorkshire historically acted as a counterweight to the dominance of southern elites, in sport as in politics and culture. Yet today, we rarely get to hear the voices of Barnsley, Sheffield, Doncaster and Rotherham. And the Yorkshire sporting powerhouse is no more – at least, not as we once knew it.

This should be a matter of national concern. The White Rose county is, after all, the home of the world’s oldest registered football club – Sheffield FC, formed in 1857 – and the first English team to win three successive League titles, Huddersfield Town, in the mid-1920s. Hull City are now Yorkshire’s lone representative in the Premier League.

Howard Wilkinson, the manager of Leeds United when they were crowned champions in 1992, the season before the Premier League was founded, lamented the passing of a less money-obsessed era. “My dad worked at Orgreave,” he said, “the scene of Mrs Thatcher’s greatest hour, bless her. You paid for putting an axe through what is a very strong culture of community and joint responsibility.”

The best-known scene in Loach’s film shows a football match in which Mr Sugden, the PE teacher, played by Brian Glover, comically assumes the role of Bobby Charlton. It was played out on the muddy school fields of Barnsley’s run-down Athersley estate. On a visit to his alma mater a few years ago, David Bradley, who played the scrawny 15-year-old Billy, showed me the goalposts that he had swung from as a reluctant goalkeeper. “You can still see the dint in the crossbar,” he said. When I spoke to him recently, Bradley enthused about his lifelong support for Barnsley FC. “But I’ve not been to the ground over the last season and a half,” he said. “I can’t afford it.”

Bradley is not alone. Many long-standing fans have been priced out. Barnsley is only a Championship side, but for their home encounter with Newcastle last October, their fans had to pay £30 for a ticket.

The English game is rooted in the northern, working-class communities that have borne the brunt of austerity over the past six years. The top leagues – like the EU – are perceived to be out of touch and skewed in favour of the moneyed elites.

Bradley, an ardent Remainer, despaired after the Brexit vote. “They did not know what they were doing. But I can understand why. There’s still a lot of neglect, a lot of deprivation in parts of Barnsley. They feel left behind because they have been left behind.”

It is true that there has been a feel-good factor in Yorkshire following the Rio Olympics; if the county were a country, it would have finished 17th in the international medals table. Yet while millions have been invested in “podium-level athletes”, in the team games that are most relevant to the lives of most Yorkshire folk – football, cricket and rugby league – there is a clear division between sport’s elites and its grass roots. While lucrative TV deals have enriched ruling bodies and top clubs, there has been a large decrease in the number of adults playing any sport in the four years since London staged the Games.

According to figures from Sport England, there are now 67,000 fewer people in Yorkshire involved in sport than there were in 2012. In Doncaster, to take a typical post-industrial White Rose town, there has been a 13 per cent drop in participation – compared with a 0.4 per cent decline nationally.

Attendances at rugby league, the region’s “national sport”, are falling. But cricket, in theory, is thriving, with Yorkshire winning the County Championship in 2014 and 2015. Yet Joe Root, the batsman and poster boy for this renaissance, plays far more games for his country than for his county and was rested from Yorkshire’s 2016 title decider against Middlesex.

“Root’s almost not a Yorkshire player nowadays,” said Stuart Rayner, whose book The War of the White Roses chronicles the club’s fortunes between 1968 and 1986. As a fan back then, I frequently watched Geoffrey Boycott and other local stars at Headingley. My favourite was the England bowler Chris Old, a gritty, defiant, unsung anti-hero in the Billy Casper mould.

When Old made his debut, 13 of the 17-strong Yorkshire squad were registered as working-class professionals. Half a century later, three of the five Yorkshiremen selec­ted for the last Ashes series – Root, Jonny Bairstow and Gary Ballance – were privately educated. “The game of cricket now is played in public schools,” Old told me. “Top players are getting huge amounts of money, but the grass-roots game doesn’t seem to have benefited in any way.”

“In ten years’ time you won’t get a Joe Root,” Rayner said. “If you haven’t seen these top Yorkshire cricketers playing in your backyard and you haven’t got Sky, it will be difficult to get the whole cricket bug. So where is the next generation of Roots going to come from?” Or the next generation of Jessica Ennis-Hills? Three years ago, the Sheffield stadium where she trained and first discovered athletics was closed after cuts to local services.

This article first appeared in the 19 January 2017 issue of the New Statesman, The Trump era