The Tories win an EU poll bounce but Labour shouldn't panic

Labour's lead falls to just six points after Cameron's EU referendum pledge but returning UKIP supporters aren't enough to transform Tory fortunes.

Just like his EU "veto" in December 2011, David Cameron's promise of a referendum on UK membership has won the Tories a poll bounce. A ComRes survey for tomorrow's Independent on Sunday and Sunday Mirror shows that Cameron's referendum pledge has boosted support for the Conservatives by five points and more than halved Labour's lead to six (although support for the latter is unchanged at 39 per cent). The rise in Tory support from 28 per cent last month to 33 per cent has come almost entirely at the expense of UKIP, which is down four points to 10 per cent. At the same time, the number of people agreeing that Cameron "is turning out to be a good Prime Minister" has risen by five points to 32 per cent, while the number disagreeing has fallen by six to 46 per cent, giving him a net approval rating of -14, his best score since June 2011.

The sudden surge in Tory support, albeit from an unusually low base of 28 per cent, will cause some discomfort in Labour circles and lead more to conclude that Ed Miliband has miscalculated by refusing to match Cameron's offer of a referendum. If the Tories are only six points behind in mid-term, who's to say they won't win the next election?

There are, however, at least two reasons why Labour shouldn't panic. First, just like the Tory poll bounce following the PM's EU "veto", the surge in support may prove to be only temporary. After a week of favourable coverage from the media (almost all of the fieldwork took place before the negative GDP figure was released), it would be unusual if the Tories' standing hadn't improved. One of Miliband's strengths is that he isn't swayed by short-term fluctuations in the polls and I expect this occasion will prove no exception.

Second, it was always likely that a large number of UKIP supporters would return to the Conservative fold before the next general election. Cameron's promise of a referendum may merely have accelerated the process. The biggest problem for the Tories remains that they are in retreat in those areas - the north, Scotland, Wales - that denied them a majority at the last election.

Finally, it's worth remembering that just six per cent of voters regard the EU as one of the most "important issues" facing Britain. The outcome of the next election will be determined by growth, jobs and public services - the issues that matter to most people. The promise of an EU referendum might have won the Tories back some support from UKIP but, on its own, it won't be enough to transform the party's fortunes.

Update: Part of the shift in support for the parties is attributable to a change in methodology by ComRes. At UK Polling Report, Anthony Wells calculates that without this the numbers would have been: Labour 37 (-2), Conservatives 32 (+4), Liberal Democrats 11 (+2), UKIP 13 (-1), so there would have been a slightly smaller increase in support for the Tories and a significantly smaller fall in support for UKIP.

YouGov's poll for the Sunday Times also shows an increase in support for the Tories, who are up two points to 35 per cent, their best rating in a YouGov survey this year. Labour are down two points to 41 per cent, with the Lib Dems up two to 12 per cent and UKIP down two to seven per cent.

A Survation poll for the Mail on Sunday has the Conservatives up two to 31 per cent, Labour unchanged on 38 per cent, the Lib Dems down one to 10 per cent and UKIP down two to 14 per cent.

David Cameron delivers his speech on the EU at Bloomberg's headquarters in London earlier this week. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Just you wait – soon fake news will come to football

No point putting out a story saying that Chelsea got stuffed 19-1 by Spurs. Who would believe it, even if Donald Trump tweeted it?

So it is all settled: Cristiano Ronaldo will be arriving at Carlisle United at the end of the month, just before deadline day. It all makes sense. He has fallen in love with a Herdwick sheep, just as Beatrix Potter did, and like her, he is putting his money and energy into helping Cumbria, the land of the Herdwick.

He fell out with his lover in Morocco, despite having a private plane to take him straight from every Real Madrid game to their weekly assignation, the moment this particular Herdwick came into his life. His mother will be coming with him, as well as his son, Cristiano Ronaldo, Jr. They want to bring the boy
up communing with nature, able to roam free, walking among the lakes and fells.

Behind the scenes, his agent has bought up CUFC and half of Cumbria on his behalf, including Sellafield, so it is a wise investment. Clearly CUFC will be promoted this year – just look where they are in the table – then zoom-zoom, up they go, back in the top league, at which point his agent hopes they will be offered megabucks by some half-witted Chinese/Russian/Arab moneybags.

Do you believe all that? It is what we now call in the trade fake news, or post-truth – or, to keep it simple, a total lie, or, to be vulgar, complete bollocks. (I made it up, although a pundit on French TV hinted that he thought the bit about Ronaldo’s friend in Morocco might not be too far-fetched. The stuff about Beatrix Potter loving Herdwicks is kosher.)

Fake news is already the number-one topic in 2017. Just think about all those round robins you got with Christmas cards, filled with fake news, such as grandchildren doing brilliantly at school, Dad’s dahlias winning prizes, while we have just bought a gem in Broadstairs for peanuts.

Fake news is everywhere in the world of politics and economics, business and celebrity gossip, because all the people who really care about such topics are sitting all day on Facebook making it up. And if they can’t be arsed to make it up, they pass on rubbish they know is made up.

Fake news has long been with us. Instead of dropping stuff on the internet, they used to drop it from the skies. I have a copy of a leaflet that the German propaganda machine dropped over our brave lads on the front line during the war. It shows what was happening back in Blighty – handsome US soldiers in bed with the wives and girlfriends of our Tommies stuck at the front.

So does it happen in football? At this time of the year, the tabloids and Sky are obsessed by transfer rumours, or rumours of transfer rumours, working themselves into a frenzy of self-perpetuating excitement, until the final minute of deadline day, when the climax comes at last, uh hum – all over the studio, what a mess.

In Reality, which is where I live, just off the North Circular – no, down a bit, move left, got it – there is no such thing as fake news in football. We are immune from fantasy facts. OK, there is gossip about the main players – will they move or will they not, will they be sued/prosecuted/dropped?

Football is concerned with facts. You have to get more goals than the other team, then you win the game. Fact. Because all the Prem games are live on telly, we millions of supplicant fans can see with our eyes who won. No point putting out a story saying that Chelsea got stuffed 19-1 by Spurs. Who would believe it, even if Donald Trump tweeted it?

I suppose the Russkis could hack into the Sky transmissions, making the ball bounce back out of the goal again, or manipulating the replay so goals get scored from impossible angles, or fiddling the electronic scoreboards.

Hmm, now I think about it, all facts can be fiddled, in this electronic age. The Premier League table could be total fiction. Bring back pigeons. You could trust them for the latest news. Oh, one has just arrived. Ronaldo’s romance  with the Herdwick is off! And so am I. Off to Barbados and Bequia
for two weeks.

Hunter Davies’s latest book is “The Biscuit Girls” (Ebury Press, £6.99)

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 12 January 2017 issue of the New Statesman, Putin's revenge