The coalition needs to improve the quality of childcare, not just the cost

There is a gulf in the quality of childcare available to parents in prosperous areas and those in deprived areas.

“I don’t need childcare, I have a wife.” This was one of the responses to a recent survey we carried out for our upcoming report on childcare. The government is right to worry about the equality of choice for women when attitudes like this still exist.  

Women’s employment rates since the birth of a child never reach the same level as men’s, even after their children are teenagers.  Yet, increases in female employment have been shown by recent analysis to be the key driver of increases in wealth among low and middle-income families in the last 50 years. Finding the right kind of high quality and affordable childcare, which makes a return to work financially viable, is rightly high on the political agenda as we kick start 2013.

Analysing Ofsted inspection marks from last year, Policy Exchange has today highlighted a gap between the quality of childcare available to parents across the country. Three quarters (77 per cent) of childminders were judged "good" or "outstanding" by Ofsted last year compared to only 61 per cent of childminders working in more deprived areas. This is deeply worrying as we know that high quality early years education improves children’s life chances.  Research has shown that in terms of vocabulary development, the poorest children are the equivalent of 16 months behind those in the highest income families. 

Our report also highlights that only 1 in 10 childminders and just over 1 in 5 daycare staff hold a qualification above A-Level equivalent.  We need to attract more bright graduates into the early years profession, particularly into these deprived areas which are most in need of high quality provision.  We should ensure that professionalization can be reflected in pay rates by prioritising early years education spend.

Despite citing quality as the most important factor in choosing a provider  cost was more important for low-income families. This increases the pressure on some nurseries to provide the cheapest childcare in order to attract parents.  If we want consumer choice to drive improvements, we have to ensure that all consumers, particularly those on low incomes, are genuinely able to make informed decisions based on quality and not cost.  Publishing Local Authority childcare provider quality ratings will allow parents to compare providers in their area alongside Ofsted ratings in order to make a more informed decision and better hold Local Authorities to account. 

Entitlement to free early years education is taken up less by the most disadvantaged families.  Equally, we estimate that 52,000 recipients who already apply for Working Tax Credit (WTC) and are fully eligible for the childcare element do not in fact claim it.  Furthermore, the HMRC have estimated that £265m was claimed erroneously in 2010/11, the majority in error, totalling 16.5 per cent of the total budget.  Simplification of the system for claiming childcare support by introducing online childcare accounts, which the childcare element of WTC, employer vouchers, and any money parents, friends or relatives wanted to set aside for childcare, could be paid into.  As a parent, you would not have to make complicated calculations about whether you are better off with vouchers or tax credits as the applications would be managed through one system and you could instantly access the most financially sensible choice.   

The coalition has an opportunity to address these issues in its response to the Nutbrown Review next week. Let’s hope the quality of childcare is at the top of its agenda.

David Cameron is pictured during a visit to a London Early Years Foundation nursery. Photograph: Getty Images.

Lucy Lee is head of education at Policy Exchange

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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