Burnham proposes sugary cereal ban

Will it save lives? Can it save money?

Andy Burnham, the shadow health secretary, has urged the government to ban high-sugar cereals in an effort to tackle obesity amongst children.

He told the Daily Telegraph:

Like all parents, I have bought products like cereals and fruit drinks, marketed as more healthy, that contained higher sugar levels than expected.

We need to open our minds to new approaches in tackling child obesity… The Government has failed to come up with a convincing plan to tackle this challenge.

If we fail to act… we are storing up huge problems for the country and the NHS in the long term. That is why Labour is calling for new thinking and why we’re initiating today’s consultation.

The plan follows a report from the OECD which found that English children were almost twice as obese as French, and the third fattest in Europe. It estimated that a "comprehensive" anti-obesity strategy would save 70,000 lives per year.

Burnham has said that he is considering a 30 per cent cap on sugar in cereals, but the move risks being seen as a return to Labour's nanny-state past by some – and is similar to New York City mayor Mike Bloomberg's extremely unpopular ban on large servings of fizzy drinks.

The consultation, if performed correctly, will have a number of tricky questions to answer. As well as addressing the matters of political morality – ought the government be limiting adult access to foodstuffs for the sake of children's health? – there is not yet confirmation that such a move would have a noticeable impact on health at all.

Furthermore, there's the curious wrinkle in all such public health campaigns: they rarely save money. Although on the first inspection, figures for the cost obesity imposes on the NHS may suggest that tackling obesity is a cost-cutting exercise, that ignores the cold truth of the world. Everyone's gotta die sometime, and someone who dies young and suddenly of heart disease usually imposes less of a strain on public finances than someone who lives to an old age but spends the last third of their life in and out of hospital.

That's not an argument to not do it, of course. Long and healthy lives are better than short unhealthy ones, regardless of their costs on the public purse. But Burnham would do well to not over-promise on the supposed benefits of his plan.

Cereal on a supermarket shelf. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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It’s obvious why Thais can’t resist our English footballers. But they want our schools, too

The only explanation is . . . our footer must be great and exciting to watch.

At Bangkok airport, sitting in the Club lounge, as I am a toff, I spotted a copy of Thailand Tatler, a publication I did not know existed. Flicking through, I came across a whole page advert announcing that RUGBY SCHOOL IS COMING TO THAILAND.

In September, Rugby will open a prep and pre-prep department, and then, in 2018, full boarding for ages up to 17. How exciting – yet another English public school sets up a satellite in Thailand.

But I was confused. Just as I was confused all week by the Thai passion for our football.

How has it happened that English public schools and English football have become so popular in Thailand? There is no colonial or historical connection between the UK and Thailand. English is not the Thais’ first language, unlike in other parts of the world such as India and Hong Kong. Usually that explains the continuation of British traditions, culture and games long after independence.

When I go to foreign parts, I always take a large wodge of Beatles and football postcards. I find deprived persons all over the world are jolly grateful for these modern versions of shiny beads – and it saves tipping the hotel staff. No young Thai locals were interested in my Beatles bits, but boy, my footer rubbish had them frothing.

I took a stash of seven-year-old postcards of Andy Carroll in his Newcastle strip, part of a set given away free in Barclays banks when they sponsored the Premier League. I assumed no one in Thailand would know who the hell Andy Carroll was, but blow me, every hotel waiter and taxi driver recognised him, knew about his various clubs and endless injuries. And they all seemed to watch every Premiership game live.

I have long been cynical about the boasts that our Prem League is the most watched, the most popular in the world, with 200 countries taking our TV coverage every week. I was once in Turkey and went into the hotel lounge to watch the live footer. It was chocka with Turks watching a local game, shouting and screaming. When it finished, the lounge emptied: yet the next game was our FA Cup live. So I watched it on my own. Ever since, I’ve suspected that while Sky might sell rights everywhere, it doesn’t mean many other folk are watching.

But in Thailand I could see their passion, though most of them have no experience of England. So the only explanation is . . . our footer must be great and exciting to watch. Hurrah for us.

Explaining the passion for English public schools is a bit harder. At present in Thailand, there are about 14 boarding schools based on the English public-school system.

Rugby is only the latest arrival. Harrow has had a sister school there since 1998. So do Shrewsbury, Bromsgrove and Dulwich College (recently renamed British International School, Phuket).

But then I met Anthony Lark, the general manager of the beautiful resort where I was staying in the north of the island. He’s Australian, been out there for thirty years, married to a Thai. All three of his sons went to the Phuket school when it was still Dulwich International College.

His explanations for the popularity of all these British-style schools included the fact that Thailand is the gateway to Asia, easy to get to from India and China; that it’s relatively safe; economically prosperous, with lots of rich people; and, of course, it’s stunningly beautiful, with lovely weather.

There are 200,000 British expats in Thailand but they are in the minority in most of these British-style public schools – only about 20 per cent of the intake. Most pupils are the children of Thais, or from the surrounding nations.

Many of the teachers, though, are from English-speaking nations. Anthony estimated there must be about five thousand of them, so the schools must provide a lot of work. And presumably a lot of income. And, of course, pride.

Well, I found my little chest swelling at the thought that two of our oldest national institutions should be so awfully popular, so awfully far away from home . . . 

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 27 April 2017 issue of the New Statesman, Cool Britannia 20 Years On

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