Voters are warming to the idea of a Labour government

Lord Ashcroft poll shows that 56 per cent of voters would like to see a Labour-led government after the next election.

Lord Ashcroft's giant poll of 8,000 voters for ConservativeHome contains much that is worrying for Labour and Ed Miliband. More than half of those surveyed (52 per cent) say "Labour have not yet learned the right lessons from what went wrong during their time in government, and cannot yet be trusted to run the country again". In addition, even after a double-dip recession, David Cameron and George Osborne are still more trusted to manage the economy than Miliband and Ed Balls (by 53 per cent to 47 per cent), and Cameron has a 12-point lead over Miliband as the best prime minister (56 per cent to 44 per cent).

But this is a parliamentary system, you say, why should we care? The answer is that personal ratings are frequently a better long-term indicator of the election result than voting intentions. Labour often led the Tories under Neil Kinnock, for instance (sometimes by as much as 24 points), but Kinnock was never rated above John Major as a potential prime minister. A more recent example is the 2011 Scottish parliament election, which saw Alex Salmond ranked above Iain Gray even as Labour led in the polls. The final result, of course, was an SNP majority.

However, it's still worth highlighting one finding which should give Labour heart. Asked which party they would like to see in power in 2015 (see table below), rather than merely which they would vote for in an election tomorrow (a subtle but important distinction), 56 per cent say they would like to see a Labour-led government (36 per cent favour a Labour government and 20 per cent a Labour-Lib Dem coalition), while only 44 per cent say they would like to see a Conservative-led government, with 31 per cent favouring a Conservative government and 13 per cent a Conservative-Lib Dem coalition.

Ninety three per cent of Labour joiners - those who did not vote for the party at the last election but say they would do so tomorrow - would like to see the party in power in some form after the next election. Even among Labour considerers, those who did not vote Labour in 2010 and would not do so in an election tomorrow, but say they would consider the party in the future, the figure is 72 per cent.

This is significant because it suggests that voters increasingly view Labour as an alternative government, rather than merely a receptacle for protest votes. For those Tories who console themselves with the thought that voters will drift back them before 2015 (and that new ones will join them), it is a worrying development.

Ed Miliband speaks at the CBI's annual conference on 19 November 2012. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

Photo: Getty
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Gordon Brown contemplated making Alastair Campbell a minister

The move is revealed in Ed Balls' new book.

Gordon Brown contemplated making Alastair Campbell, a sports minister. Campbell had served as Tony Blair’s press chief from 1994 to 2003, Ed Balls has revealed.

Although the move fell through, Campbell would have been one of a number of high-profile ministerial appointments, usually through the Lords, made by Brown during his tenure at 10 Downing Street.

Other unusual appointments included the so-called “Goats” appointed in 2007, part of what Brown dubbed “the government of all the talents”, in which Ara Darzi, a respected surgeon, Mark Malloch-Brown, formerly a United Nations diplomat,  Alan West, a former admiral, Paul Myners, a  successful businessman, and Digby Jones, former director-general of the CBI, took ministerial posts and seats in the Lords. While Darzi, West and Myners were seen as successes on Whitehall, Jones quit the government after a year and became a vocal critic of both Brown’s successors as Labour leader, Ed Miliband and Jeremy Corbyn.

The story is revealed in Ed Balls’ new book, Speaking Out, a record of his time as a backroom adviser and later Cabinet and shadow cabinet minister until the loss of his seat in May 2015. It is published 6 September.